For many brilliant IT consultants, there’s a frustrating paradox. They can architect complex cloud infrastructures or execute flawless SAP implementations, yet they struggle with the one task essential for survival: finding their next client. They are masters of their technical craft but novices in the art of sales and marketing.
This is the exact problem Matt Laker, CEO of the Go-to-Market (GTM) enablement firm AceMakers, solves every day. His company serves as a strategic guide for IT consulting firms, transforming their technical expertise into a predictable and scalable client acquisition engine.
At the very core of this engine is one indispensable tool: Linked Helper.
By integrating Linked Helper’s sophisticated automation suite into their strategic playbook, AceMakers has created a system that not only fuels its growth but also empowers its clients to secure transformative, six-figure contracts with global brands.
At a Glance: The AceMakers x Linked Helper Scorecard
- $36,000+ in New Client Lifetime Value generated every month for AceMakers.
- 30-50 Qualified Discovery Calls booked monthly, creating a predictable sales pipeline.
- 1 New Client Every Month for a client, forcing them to pause campaigns to handle the influx of new business.
- €28,000 in Revenue in just 3 Weeks for a client launching a new CTO coaching service from scratch.
- $100,000+ High-Ticket Deals closed by clients targeting enterprise decision-makers at companies like T-Mobile and Apple.
The Challenge: Bridging the Gap Between Technical Expertise and Sales Success
AceMakers’ clients are not startups seeking their first dollar; they are established experts in fields such as Power BI, managed services, and enterprise software. Their challenge wasn’t a lack of value, but a lack of a process to communicate that value. Their lead generation was often sporadic, manual, and ineffective.
Many had tried other automation tools and failed.
“The biggest problem for anybody we work with is figuring out the right market positioning,” Matt notes. “They just send messages that go along the lines of, ‘Hey, we build WordPress websites,’ and I haven’t seen this work because it’s just not differentiated.”
This created a dual challenge for AceMakers:
- For their clients: They needed to provide a system that went beyond simple automation, one that could execute a nuanced, value-driven strategy.
- For their own agency: They needed a tool that was robust and reliable enough for their own high-volume campaigns running across multiple accounts, yet intuitive enough to teach to clients who were not automation experts.
Matt’s team evaluated the landscape, including tools like Dux-Soup and Dripify. While some competitors offered a simpler initial user experience, AceMakers needed power and reliability at scale. “The feedback I get from my technical team is that Linked Helper, once you know how to do things, it just works better and has fewer errors,” Matt says. “We think that Linked Helper deals with [navigating LinkedIn’s blocks] the best. It just works for us from a technical perspective at a bigger scale.”
The Solution: A Multi-Stage GTM Playbook Powered by Linked Helper’s Feature Suite
AceMakers doesn’t just hand over software; they provide a comprehensive playbook. Linked Helper is the technology that brings each strategic step to life, automating the tedious work so clients can focus on building relationships and closing deals.
Their process follows a clear, logical progression from sourcing to nurturing.
Step 1: Sourcing a Hyper-Targeted Audience
The first rule in the AceMakers playbook is that the user defines the audience; Linked Helper automates the collection. Their strategy begins with pinpointing the most valuable pools of potential clients, which go far beyond a standard LinkedIn search. They might target:
- Members of a specific industry group (e.g., “Fintech Professionals”).
- Attendees of a recent virtual event on a relevant topic.
- Users who liked or commented on a key influencer’s post.
For more precise enterprise targeting, they leverage Sales Navigator and employ a key agency-level tactic. One team member with a Sales Navigator subscription can build a hyper-targeted lead list. Linked Helper can then process those Sales Navigator profile URLs using a standard LinkedIn account, effectively multiplying the value of a single Sales Navigator seat across multiple campaigns and accounts. This provides a significant cost-saving advantage that is critical for agency operations.
The Feature & Its Value: The core action here is “Collect”. The user navigates to their chosen source page, and Linked Helper systematically gathers the profiles into a campaign queue. The value is its immense versatility, it turns almost any page on LinkedIn into a potential lead source, allowing for the creative and hyper-specific targeting needed for high-ticket sales.
Step 2: Enriching Profiles for Deep Personalization
Once a list of prospects is collected, the next step is to gather the intelligence needed for an outreach message that feels personal and relevant.
The Strategy: Go beyond the name and title. Understand the prospect’s background, recent activity, and professional interests to find a genuine reason for connecting.
The Feature & Its Value: This is where the Visit & Extract Profiles action becomes the workhorse. It systematically visits each profile in the queue and scrapes a wealth of information from the individual’s page, job descriptions, education, skills, and the full “About” section.
But its intelligence goes a layer deeper. By enabling a specific option in the action’s settings, it can also scrape the profile of the lead’s current company, gathering crucial context like the company’s industry, employee count, and official summary.
This dual-level data extraction is critical for high-ticket sales. It allows AceMakers’ clients to not only personalize their message to the individual but also to qualify the entire organization, ensuring their pitch is perfectly aligned with the company’s size and sector. This data is stored in Linked Helper’s CRM, creating an incredibly rich profile that forms the foundation for the next, most crucial step.
Step 3: Scaling Outreach with True 1-to-1 Personalization
This is where AceMakers’ strategy and Linked Helper’s advanced features combine to generate outstanding results. They craft messages that feel completely bespoke, avoiding the generic pitches Matt criticizes.
The Strategy: Use the data gathered in Step 2 to create a unique “icebreaker” for each prospect. This could be a reference to a shared past employer, a comment on their recent article, or a question about their listed expertise.
The Features & Their Value: This is a powerful two-part process built around Custom Variables:
- First, the team reviews the extracted data and, in a CSV file, writes a custom sentence for each lead (e.g., “Saw your post on AI in logistics,” or “Noticed we both worked at Oracle”).
- Next, they upload this CSV back into the campaign. This unique sentence becomes a new custom variable, like {icebreaker}.
Now, when building the message sequence, they can create a template that looks automated but feels entirely human. But what happens if a prospect doesn’t have a clear “icebreaker” in their profile?
This is where Linked Helper’s built-in function becomes a powerful safety net. It allows them to create a message that adapts based on whether the {icebreaker} variable exists. The logic would look like this:
Hi {firstName}. {IF {icebreaker} THEN {icebreaker} ELSE I was impressed by your company’s work in the tech space and wanted to connect.}
This logic ensures that every single prospect receives a complete, professional message. If a personalized icebreaker exists, the message will use it. If not, it automatically reverts to a relevant, high-quality default message. This capability is crucial for running sophisticated campaigns at scale without the risk of sending broken or empty messages.
This intelligent workflow is the secret to scaling authentic conversations. It’s how the Berlin MSP was able to book so many meetings that they had to ask AceMakers to pause the campaign.
Step 4: Nurturing the Entire Network to Generate Inbound Leads
For AceMakers, the relationship doesn’t end after the initial connection. They understand that most prospects aren’t ready to buy immediately. The key is to stay top-of-mind by consistently providing value.
The Strategy: Once a month, AceMakers hosts a value-packed webinar for their target audience. To fill the seats, they reach out to their entire existing network of 1st-degree connections on LinkedIn.
The Feature & Its Value: The Message to 1st connections feature is the cornerstone of this strategy. This powerful action is not subject to the weekly limits on new connection requests, allowing them to engage thousands of their established contacts at scale and turn a dormant network into an active lead source.
But a broadcast message can be risky. How do they avoid interrupting active conversations or sending the same webinar invite to someone twice?
This is where Linked Helper’s intelligent filtering adds a crucial layer of safety. Using the “Filter by message content” option, they can configure the campaign to automatically skip sending the webinar invite to anyone who has already received a message containing a specific phrase (like the name of the webinar). This prevents redundant messaging, ensures active conversations aren’t derailed, and maintains the professionalism of their outreach.
The ROI from this smart and safe nurturing is direct and measurable: “From that one blast, we get 70 to 80 people signing up to our webinar,” Matt reports. “From that webinar, we always get a client.”
The Results: A Predictable Engine for High-Ticket Revenue
By systemizing their GTM strategy with Linked Helper, AceMakers has achieved staggering and, more importantly, predictable results.
For their own agency, the math is compelling. The 30-50 qualified calls they book each month reliably convert into an average of three new clients. With a client lifetime value of around $12,000, Linked Helper is directly responsible for generating over $36,000 in new business every single month.
The success stories they create for their clients are even more dramatic. A former CTO of TeamViewer, launching a new coaching business, used the AceMakers playbook and Linked Helper to close €28,000 in revenue in his first three weeks.
Others are landing enterprise deals that can define a small company’s year. By teaching them to map the path to a decision-maker, often starting with end-users and moving up the chain, their clients are closing contracts worth $100,000 or more with industry giants.
“We were able to get to people like the Head of Data and AI in Germany of T-Mobile… that’s because of Linked Helper, like outreach because of Linked Helper.”
Matt Laker, CEO, AceMakers
For AceMakers and the dozens of clients they’ve enabled, Linked Helper is more than a time-saver. It’s the powerful, reliable, and scalable execution layer that turns brilliant strategy into tangible revenue.
The Final Word: Strategy is Nothing Without Execution
The success of AceMakers and their clients highlights a fundamental truth in modern B2B sales: a brilliant strategy is powerless without a reliable tool to execute it. The difference between a struggling consultant and a thriving one often comes down to their ability to systemize their outreach and deliver value at scale.
Matt Laker’s core advice for anyone looking to replicate his success is to abandon the hard sell. “Most people… they try to sell something instead of giving value,” he insists. “They really need to think about getting decision-makers into some kind of value exchange first.”
This value-first philosophy, offering audits, webinars, or market insights, requires an automation tool that is more than a simple message blaster. It demands the precision of Linked Helper’s targeting, the flexibility of its multi-step campaign builder, and the reliability to run complex sequences across multiple accounts without constant errors. It’s this unique combination of power and dependability that allows AceMakers to confidently build their entire client-facing playbook on the Linked Helper platform.
For AceMakers, Linked Helper has evolved from a simple “time saver” into a core growth partner. It’s the indispensable execution layer that turns their GTM expertise into a predictable flow of high-value clients for themselves and the many businesses they serve. It’s not just about automating tasks; it’s about building a revenue engine.
Ready to stop manually chasing leads and start building your own client acquisition engine? Discover how Linked Helper’s automation suite can bring your GTM strategy to life. Start your 14-day free trial today.
