When you\u2019re at the venue, you dress accordingly. The way you talk, smile, and topics are relevant to an event. You approach one person at a time to make a positive first impression and forge an instant emotional connection. Same thing for online. Humor, commonalities, or references to your target audience\u2019s posts\/problems melt the ice and increase acceptance and reply rates.<\/p>\n\n\n\n
Conversely, straightforward pitching is a massive turn-off. I dare to say that everybody who spent some time on LinkedIn knows that plain sales pitches are bulk campaigns. It\u2019s like annoying cold emails or phone calls.<\/p>\n\n\n\n
That said, personalized LinkedIn sales messages are your key to ROI-positive LinkedIn campaigns.<\/p>\n\n\n\n
Here\u2019s what we call bad and great personalization. Two messages come with the same purpose \u2014 link building.<\/p>\n\n\n\n
\ud83d\udc4eBad example:<\/strong><\/p>\n\n\n\n What\u2019s wrong:<\/strong> It\u2019s all about the sender, their company, and their request. There\u2019s no line of personalization as to why I\u2019d consider this message for reply. What makes the situation worse is that the link is irrelevant. The sender pitches the wrong person \u2014 neither the author nor the editor of the blog post.<\/p>\n\n\n\n \ud83d\udc4dGreat example:<\/strong><\/p>\n\n\n\n What\u2019s good:<\/strong> It sounds genuine. The message tells the story and activates the desire to respond to the person. It\u2019s short and straightforward. The sender also offers to take the burden off your shoulders and their assistance.<\/p>\n\n\n\n See the difference? This is how personalized messages win over templated, generic sales outreach.<\/p>\n\n\n\n Does it mean you must invest more time into manual outreach? Not really. With the right LinkedIn message examples and automation tools in place, prospecting can be sped up and scaled up. (Scroll down for the how-to).<\/p>\n\n\n\n For now, let\u2019s get familiar with adjustable sales prospecting templates that convert.<\/p>\n\n\n\t\t\t\t\t If you are not yet in our list of users, then join. I\u2019ve put together 14 LinkedIn connection request templates for automation and personalization alike. They all come with variables, a piece of advice on the right tool to use, and a short POV of why a template works for lead generation.<\/p>\n\n\n\n \u201cHi {First Name}, <\/em><\/p>\n\n\n\n I\u2019ve just read your comment on {Competitor’s Post}. Your perspective on {Topic} really stood out to me! Have you ever considered {YourQuestion}? I’d love to get connected and talk the topic further.\u201d<\/em><\/p>\n\n\n\n Why it works:<\/strong> You acknowledge their insights, expertise, or a roadblock.<\/p>\n\n\n\n Automation: <\/strong>Linked Helper can collect post likers or commentators<\/a>. Create a separate campaign for each post and manually enter the post’s title in the message text. This means that out of all the variables, only {First Name} will be automatically filled, while the rest ({Competitor’s Post}, {Topic}, {YourQuestion}) will be fixed.<\/p>\n\n\n\n![\"bad](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/01\/image5.png\")
<\/figure>\n\n\n\n![\"great](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/01\/image9.png\")
<\/figure>\n\n\n\nDownload Linked Helper 2<\/h2>\n\n\n\n
and get 14-day free trial right now<\/h3>\n\n\n\r\n\t\t\t\t\r\n\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\tDOWNLOAD \r\n\t\t\t\t\t\r\n\t\t\t\t\t \r\n\t\t\t\t<\/a>\r\n\t\t\t\n\n\n
We give you a trial version to start your experience with our LinkedIn tool.<\/p>\n\n\r\n\t\t\t \r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\n\n\n\n<\/span>14 Best LinkedIn Prospecting Message Templates<\/span><\/h2>\n\n\n\n
<\/span>1. Target your competitor’s commenters<\/span><\/h3>\n\n\n\n