{"id":12198,"date":"2024-06-28T14:41:20","date_gmt":"2024-06-28T11:41:20","guid":{"rendered":"https:\/\/www.linkedhelper.com\/blog\/?p=12198"},"modified":"2026-03-31T11:11:38","modified_gmt":"2026-03-31T08:11:38","slug":"what-to-post-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.linkedhelper.com\/blog\/what-to-post-on-linkedin\/","title":{"rendered":"What to Post on LinkedIn: 25+ Content Ideas + Strategy and Inspiration"},"content":{"rendered":"\n

Whether you are just starting with LinkedIn marketing and client search or you\u2019ve been managing your profile for years, the problem remains the same: <\/p>\n\n\n\n

What to post? <\/em><\/p>\n\n\n\n

Sometimes it feels like there’s nothing to post, and your content isn’t getting any reactions, which can be discouraging.<\/p>\n\n\n\n

In this article, we will look at successful and organically viral posting ideas for 2024. Sometimes creating a viral post is easier than it seems because you can reshare successful content from other platforms. <\/p>\n\n\n\n

Let’s explore some compelling ideas to give your posting a fresh boost!<\/p>\n\n\n\n

<\/span>25+ LinkedIn content ideas<\/span><\/h2>\n\n\n\n

<\/span>14 Types of content to post on LinkedIn<\/span><\/h3>\n\n\n\n

<\/span>#1 Achievements and milestones<\/span><\/h4>\n\n\n\n

These can be your personal career achievements or the accomplishments of your company or project. People are always interested in seeing progress as it motivates them to work harder. Isn’t that what users of a professional social network expect from the content?<\/p>\n\n\n\n

For this type of content, carousels in PDF format are great. We recently wrote an article about this \u2014 How to Create a LinkedIn Carousel: Posts and Ads + Examples<\/a><\/p>\n\n\n\n

<\/span>#2 Industry news and insights<\/span><\/h4>\n\n\n\n
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\"<\/figure>\n\n\n\n
\"<\/figure>\n
A post about industry trends with reused content received 1.4K reposts<\/em><\/figcaption><\/figure>\n\n\n\n

If you are an entrepreneur, you should be the first to know the latest news in your industry. LinkedIn can help with this. You can assist others by sharing content from YouTube, for example, or TikTok. In this example, a post with a video and text garnered about 13,000 likes, nearly 1.5k shares, and 322 comments.<\/p>\n\n\n\n

Possible reasons for a post’s virality:<\/p>\n\n\n\n

    \n
  1. Wow Factor of the Technology: Creating a light bulb from a plastic bottle and bleach.<\/li>\n\n\n\n
  2. Appeal as a Miracle Solution: It sounds like a miracle cure for electricity access issues in poor countries.<\/li>\n\n\n\n
  3. Provokes Skepticism and Debate: It sparks skepticism and invites debate (just read the comments). Questions like “Why not just make a hole in the roof for light to pass through?” or “Why don’t they install solar panels instead of using bottles?” are common.<\/li>\n\n\n\n
  4. Influencer’s Reach: The person sharing it has nearly 9,000 followers.<\/li>\n\n\n\n
  5. Presence of a Video: The inclusion of a video enhances engagement.<\/li>\n<\/ol>\n\n\n\n

    Of course, the content itself is crucial, presenting an interesting and revolutionary technology, especially with the addition of a video. So, strive to post news that can create a “wow effect.”<\/p>\n\n\n\n

    The post author didn’t come up with anything new but simply reimagined and presented the news relevant to their audience.<\/p>\n\n\n\n

    <\/span>#3 Promo posts<\/span><\/h4>\n\n\n\n
    \"Types
    An example of how to embed a link to your newsletter in a news post.<\/em><\/figcaption><\/figure>\n\n\n\n

    You need to be extremely careful with this category of content because direct sales and self-promotion are not well-received by LinkedIn users. Therefore, you can do what many LinkedIn users do:<\/p>\n\n\n\n

    Find a top viral video in your industry \u2014 this could be from YouTube Shorts, TikTok, or other platforms that you find interesting. Below the post text, suggest visiting your resource, such as subscribing to your newsletter. The post topic should be attractive to your target audience.<\/p>\n\n\n\n

    This way, you can direct traffic to an event, a newsletter, or a landing page.<\/p>\n\n\n\n

    <\/span>#4 Leadership articles, collaborative articles, blog posts<\/span><\/h4>\n\n\n\n
    \"Types
    An example of how to use articles to get engagement.<\/em><\/figcaption><\/figure>\n\n\n\n

    Despite being a social network, LinkedIn favors smart content. Long reads, articles, and redirects to articles engage the audience if they provide value and relate to the niche. For instance, we see that the above redirect to a blog post about a wastewater treatment startup is popular.<\/p>\n\n\n\n

    For example, the author uses expert articles to promote a book or training, incorporating links. LinkedIn allows inserting links to other websites in articles. Therefore, this can be an excellent opportunity to gather leads through content and redirect traffic.<\/p>\n\n\n\n

    You can also post articles from your blog on your profile as long reads in the articles section, or post only a part and redirect to your blog for the continuation. Collaborative articles, compiled from the experiences of multiple expert authors, are also helpful in driving engagement.<\/p>\n\n\n\n

    <\/span>#5 Case studies and success stories<\/span><\/h4>\n\n\n\n
    \"
    An example of text posts with case studies<\/em><\/figcaption><\/figure>\n\n\n\n

    This type of content remains popular on social networks. It can be a pure text post or accompanied by a PDF presentation \u2014 a carousel with infographics. As seen in the example, the author started with a brief self-introduction and described three cases with results and insights from the work.<\/p>\n\n\n\n

    At the end of such a post, it’s effective to add a call to action \u2014 like in the example, where the author invites readers to leave a comment or review to receive a free social media audit. This way, your case studies can serve as lead magnets, attracting leads from the news feed.<\/p>\n\n\n\n

    <\/span>#6 Educational content and how-to guides<\/span><\/h4>\n\n\n\n
    \n
    \"types<\/figure>\n\n\n\n
    \"types<\/figure>\n
    An example of how posts with educational videos gathered 2,602 comments.<\/em><\/figcaption><\/figure>\n\n\n\n

    LinkedIn emphasizes not only networking and job searching but also skill enhancement within the platform. Therefore, educational content is highly encouraged.<\/p>\n\n\n\n

    In the example, the author recorded a free 23-minute training session on AI hacks and gathered 2.6k comments. The post itself outlines value points and benefits the readers will get, social proof backing up expertise (\u201cwe make 1500+ ad creatives every month\u201d), and ease of access (no email sign-up, just connect and leave a comment). The author invites people to add him to their network and leave a comment, after which he sends them a link to the training.<\/p>\n\n\n\n

    As shown, it doesn’t have to be a massive guide. A short video showcasing your expertise often works better!<\/p>\n\n\n\n

    <\/span>#7 Inspirational quotes <\/span><\/h4>\n\n\n\n
    \n
    \"Types<\/figure>\n\n\n\n
    \"Types<\/figure>\n
    An example of how a post with motivational graphics and text received 3,826 reposts.<\/em><\/figcaption><\/figure>\n\n\n\n

    Motivational stories and graphics tend to go viral. People eagerly share them, as seen in the example where an interesting graphic was shared by 3.8k people.<\/p>\n\n\n\n

    These posts are also meant to be beneficial \u2014 the mindset shifts in the example above are intended to help your career, as stated in the post title.<\/p>\n\n\n\n

    Additionally, people love to learn about your personal experiences. A post can be text-only and written in a story format, or with dialogue like in the example below, where the author describes one of the best calls in his life. The teaser should be at the beginning of the story to make people want to read to the end.<\/p>\n\n\n\n

    \"
    An example of how to write a personal story post.<\/em><\/figcaption><\/figure>\n\n\n\n

    <\/span>#8 Jokes<\/span><\/h4>\n\n\n\n

    Despite its serious audience, LinkedIn users love jokes and memes, especially about work-related topics. These are eagerly shared with colleagues, so include them in your content plan. Even serious topics like software development can be made humorous, as seen in the example where a joke garnered 1.8k likes.<\/p>\n\n\n\n

    \"Types
    An example of how a post with a programmer meme received 55 reposts.<\/em><\/figcaption><\/figure>\n\n\n\n

    In the text of a humorous post, you can include educational content for those not familiar with the context. Sometimes, understanding a professional joke requires knowledge of the field, so it\u2019s better to explain everything clearly.<\/p>\n\n\n\n

    For example, the author explains the programming language Django and its alignment with Python’s increasing popularity. He also provides a source link for the image. <\/p>\n\n\n\n

    <\/span>#9 Behind-the-scenes<\/span><\/h4>\n\n\n\n

    These posts give an insider look at your work or company. This is useful for attracting new clients directly from LinkedIn.<\/p>\n\n\n\n

    \"Types
    An example of creating a post about your company’s behind-the-scenes at events.<\/em><\/figcaption><\/figure>\n\n\n\n

    In the example, the author includes photos of employees participating in a professional conference. This helps to show that a great team and continuous development are behind your work.<\/p>\n\n\n\n

    <\/span>#10 Reuse viral content from other socials<\/span><\/h4>\n\n\n\n

    Did you see a video that got a million views on YouTube Shorts or TikTok? Why not show it to your LinkedIn audience? They might not have time to browse other social networks.<\/p>\n\n\n\n

    \"Types
    An example of how a repost with a viral video gathered 223 comments.<\/em><\/figcaption><\/figure>\n\n\n\n

    When reusing content, it\u2019s important to add a personal touch \u2014 ask your audience for their opinions and share your own. For example, as in the video about climbing extreme points gained 223 comments. People are more likely to express their views on resonant content.<\/p>\n\n\n\n

    However, we advise caution with this type of content. It shouldn’t dominate your page. Use it sparingly to break up more useful, professional-themed posts. Otherwise, you might not be perceived as an expert.<\/p>\n\n\n\n

    <\/span>#11 Let me re-introduce myself\u2026<\/span><\/h4>\n\n\n\n

    It’s always a good idea to re-introduce yourself as your network expands. Many people may not know you personally yet. Connections come and go, as you move throughout your career. Share a photo, highlight 3-5 of your significant achievements, and include a call to action. Keep it brief and engaging.<\/p>\n\n\n\n

    <\/span>#12 Provide insightful commentary on an article<\/span><\/h4>\n\n\n\n

    Find a recent article in your field from Bloomberg or Forbes and add your detailed commentary. Write two insightful paragraphs expressing your views. The more passionate and personal your commentary, the more it will resonate. Remember to tag the journalist who wrote the article and any experts mentioned.<\/p>\n\n\n\n

    <\/span>#13 Revisit your new year\u2019s resolutions<\/span><\/h4>\n\n\n\n

    Have you checked your New Year\u2019s resolutions lately? Now is a great time to review them. It\u2019s been six months \u2014 halfway through the year. What have you achieved so far? Do you need to pick up the pace? Share your progress and encourage your network to comment on their own resolutions. <\/p>\n\n\n\n

    This will spark conversations and engagement from both new and old connections.<\/p>\n\n\n\n

    <\/span>#14 Summarize a recent interview<\/span><\/h4>\n\n\n\n

    Listen to a recent interview and create a summary with 6-8 key points. Tag the interviewees in your post. This type of content is guaranteed to drive high engagement and interaction.<\/p>\n\n\n\n

    <\/span>What to post on LinkedIn as a student<\/span><\/h3>\n\n\n\n
    \"
    An example of a student post presenting research.<\/em><\/figcaption><\/figure>\n\n\n\n

    As a student, you can start working on your LinkedIn profile effectively. Here are some ideas:<\/p>\n\n\n\n