{"id":12260,"date":"2024-07-08T09:16:48","date_gmt":"2024-07-08T06:16:48","guid":{"rendered":"https:\/\/www.linkedhelper.com\/blog\/?p=12260"},"modified":"2026-03-30T21:19:20","modified_gmt":"2026-03-30T18:19:20","slug":"real-linkedin-sales-process","status":"publish","type":"post","link":"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/","title":{"rendered":"Never Sell On Your First LinkedIn Message (The Real LinkedIn Sales Process)"},"content":{"rendered":"\n<p><em><strong>The article is written by Houston Golden \u2014 founder and CEO of BAMF Media<\/strong><\/em><\/p>\n\n\n\n<p>I know it\u2019s tempting. <br>It really is.<\/p>\n\n\n\n<p>Getting your automations together, writing that perfect piece of copy, then ending that message with a CTA for someone to buy from you.<\/p>\n\n\n\n<p id=\"129d\">But, here\u2019s the sad news. <br>It won\u2019t work.<\/p>\n\n\n\n<p id=\"5e04\">In this guest guide, I want to talk to you about the LinkedIn selling process, on what works and what doesn\u2019t based on my professional experience with <a href=\"http:\/\/bamf.co\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LinkedIn optimization<\/a> and running a growth hacking agency, and I\u2019ll even discuss how you can employ an active targeted lead generation strategy.<\/p>\n\n\n\t\t\t\t\t<div class=\"astra-advanced-hook-8683 \">\r\n\t\t\t\t\r\n\t\t<div  class=\"block-586e345f-ed4c-4fc2-b8b1-54b161e873ad areoi-element download2-block\">\r\n\t\t\t\r\n\t\t<div class=\"areoi-background  \">\r\n\t\t\t<div class=\"container-fluid\" style=\"padding: 0;\">\r\n\t\t\t\t<div class=\"row justify-content-start\">\r\n\t\t\t\t\t<div class=\"col \">\r\n\t\t\t            <div class=\"areoi-background__color\" \r\n\t                        \tstyle=\"background: rgba(66, 132, 176,1)\">\r\n\t                        <\/div>\r\n\r\n\t                    \r\n\r\n\t                    \r\n\r\n\t                    \r\n\t    \t\t\t<\/div>\r\n\t    \t\t<\/div>\r\n\t    \t<\/div>\r\n\t    <\/div>\r\n\t\r\n\t\t\t\n\n<h2 class=\"wp-block-heading\">Download Linked Helper 2<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">and get 14-day free trial right now<\/h3>\n\n\n\r\n\t\t\t\t\r\n\t\t<a \r\n\t\t\t\r\n\t\t\tclass=\"block-8b5d008f-4c2d-4b2d-a2af-e660be3e5cbe btn areoi-has-url position-relative btn-light\"\r\n\t href=\"https:\/\/www.linkedhelper.com\/member\/\" >\r\n\t\t\t\t\t\r\n\t\t\t\t\tDOWNLOAD \r\n\t\t\t\t\t\r\n\t\t\t\t\t \r\n\t\t\t\t<\/a>\r\n\t\t\t\n\n\n<p>If you are not yet in our list of users, then join. <br>We give you a trial version to start your experience with our LinkedIn tool.<\/p>\n\n\r\n\t\t\t \r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7686\"><span class=\"ez-toc-section\" id=\"What-Do-I-Do-Exactly\"><\/span><strong>What Do I Do Exactly?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"0e41\">I specialize in growth.<\/p>\n\n\n\n<p id=\"7cf0\">To put it more formally, I\u2019m the founder and CEO of BAMF Media, a startup that I took from zero to over four million dollars in revenue by helping startups develop their sales flows, creating funnels on LinkedIn, and hacking their virality on social media.<\/p>\n\n\n\n<p id=\"c33a\">Digital growth, to me, is as much as a science as it is an art. I speak with experience, and I don\u2019t give advice that hasn\u2019t been tested (and proven.)<\/p>\n\n\n\n<p id=\"07b6\">But, enough about me, let\u2019s get down to business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3b31\"><span class=\"ez-toc-section\" id=\"So-Why-Shouldnt-I-Sell-On-My-First-Message\"><\/span><strong>So, Why Shouldn\u2019t I Sell On My First Message?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"5253\">Let\u2019s get one thing straight.<\/p>\n\n\n\n<p id=\"d982\">If you\u2019re promoting, prospecting or <a href=\"https:\/\/www.linkedhelper.com\/for-sellers.html\" target=\"_blank\" rel=\"noopener\" title=\"\">selling on LinkedIn<\/a>, I\u2019ll assume that you have a business model that could appeal to the 250 million active monthly users on the platform.<\/p>\n\n\n\n<p id=\"f137\">We\u2019re talking about educated professionals that are interested in solutions that will help add value either to themselves or their organizations.<\/p>\n\n\n\n<p id=\"f244\">These are the types who wouldn\u2019t even buy a toaster for 5 bucks, even if you threw in shipping for free.<\/p>\n\n\n\n<p id=\"370c\">So, why would they click on the first business solution that they comes their way?<\/p>\n\n\n\n<p id=\"21b5\">Here\u2019s why selling on the first LinkedIn message doesn\u2019t work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It lacks personalization <\/strong>\u2014 we\u2019re not talking about using Linked Helper 2 and auto-populating the first name fields here, we mean actually getting a message that resonates with the person that you\u2019re prospecting. It\u2019s already extremely difficult to add personalization if you send generic marketing copy, and it becomes even harder if you want that to appeal to a specific crowd.<\/li>\n\n\n\n<li><strong>You might sell them the wrong solution <\/strong>\u2014 I\u2019ve seen this happen so many times. In the hurry to make a sale, you end up selling them the wrong product in your portfolio, your goal is solving problems.<\/li>\n\n\n\n<li><strong>Nobody likes a hard sell <\/strong>\u2014 you can\u2019t expect people to transact with if you\u2019re actively pushing products.<\/li>\n\n\n\n<li><strong>It taints your reputation <\/strong>\u2014 LinkedIn was built for users to build professional connections with each other. If a prospect finds that you\u2019re abusing the platform for a quick sale, you risk wrecking your other selling chances in the future.<\/li>\n\n\n\n<li><strong>They don\u2019t know you <\/strong>\u2014 chances are you won\u2019t readily buy products from a friend, so what makes you so certain that a prospect will be ready to pounce on the offer that you have.<\/li>\n\n\n\n<li><strong>It\u2019s a waste of opportunity <\/strong>\u2014 you could have used that message to make a connection with a prospect and get to know them better, then build off of that relationship.<\/li>\n<\/ul>\n\n\n\n<p id=\"c285\">If you had only one shot to impress a potential prospect, you wouldn\u2019t try to sell to them in the first try; you would build a relationship, nurture your connection, and gradually push them through your funnel until they make a purchase decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"c58b\"><span class=\"ez-toc-section\" id=\"The-LinkedIn-Selling-Process\"><\/span><strong>The LinkedIn Selling Process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"a092\">LinkedIn isn\u2019t magic.<\/p>\n\n\n\n<p id=\"122c\">At the end of the day, it\u2019s just another medium that you can use to communicate with your prospects.<\/p>\n\n\n\n<p id=\"c7a6\">The key to B2B \u2014 or even B2C \u2014 sales on the platform is how you plan out your communication.<\/p>\n\n\n\n<p id=\"4d7f\">If you\u2019re first starting out, put away your automation tool for a second, and let\u2019s strategize. We can break down lead generation on the platform into two strategies: active, and passive-active<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"e2cb\"><span class=\"ez-toc-section\" id=\"Active-Lead-Generation\"><\/span><strong>Active Lead Generation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"a02a\">LinkedIn active lead generation is straightforward, but it requires a lot of ground work for you to get right.<\/p>\n\n\n\n<p id=\"297e\">It\u2019s almost similar to account-based marketing (ABM) which is one of the most widely used and accepted forms of strategy in B2B sales processes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a317\"><span class=\"ez-toc-section\" id=\"1-Defining-Your-Ideal-Customer-and-Consumers\"><\/span><strong>1.<\/strong> <strong>Defining Your Ideal Customer and Consumers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"49a1\">There\u2019s a fine line between your consumer and customer, for B2B most of the companies you\u2019re prospecting have different DMUs (decision-making units) compared to the final user of your product.<\/p>\n\n\n\n<p id=\"d74f\">Before you even get to prospecting you have to figure out who your consumers are and who\u2019s buying your products for them. There are also times where they could be the same person, but often for B2B you\u2019re selling to an organization.<\/p>\n\n\n\n<p id=\"e80e\">Make sure that you come to terms with their needs, budget, expectations, pain points, alternatives, and any other particular industry quirks that they have.<\/p>\n\n\n\n<p id=\"8330\">Here\u2019s an excerpt from my book on defining customer profiles.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"413\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/07\/ideal-customer-profile.png\" alt=\"anatomy of an ideal customer profile\" class=\"wp-image-12263\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/07\/ideal-customer-profile.png 624w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/07\/ideal-customer-profile-300x199.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"d053\"><span class=\"ez-toc-section\" id=\"2-Proper-Prospecting\"><\/span><strong>2.<\/strong> <strong>Proper Prospecting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"2bab\">Prospecting isn\u2019t simply inputting the industry that they\u2019re in, you need to be more thorough.<\/p>\n\n\n\n<p id=\"44d8\">The more you can qualify your ideal target audience for your outreach, the easier it is to craft messages that resonate with them. Using tools like LinkedIn Sales Navigator and smart ways of qualifying, like based on technology-stacks being used, are great ways to look for the right people.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"422\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/07\/ideal-customer-profle-linkedin-search.png\" alt=\"ideal customer profile in search queries\" class=\"wp-image-12264\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/07\/ideal-customer-profle-linkedin-search.png 624w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/07\/ideal-customer-profle-linkedin-search-300x203.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dcac\"><span class=\"ez-toc-section\" id=\"3-Segmentation\"><\/span><strong>3.<\/strong> <strong>Segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"b255\">Once you start building out your list, it\u2019s time to look for similarities between groups of people on that list. Things like geography, income, similar needs, all come into play here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5bd1\"><span class=\"ez-toc-section\" id=\"4-Research\"><\/span><strong>4.<\/strong> <strong>Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"90ae\">Once you\u2019re done segmenting, you can do more research on the segments that you have. This gives you a better idea of what makes these people tick and what their pain points are.<\/p>\n\n\n\n<p id=\"3b2b\">Additionally, you can do research on individuals at this point, but if you\u2019re running a campaign en masse, you can do this during a further point in the pipeline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"d0e5\"><span class=\"ez-toc-section\" id=\"5-Crafting-a-Message\"><\/span><strong>5.<\/strong> <strong>Crafting a Message<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"28cd\">If you\u2019re followed the first four steps, then crafting a personalized message for each one should be easy. You can employ Linked Helper 2 at this point to automate the process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"48ce\"><span class=\"ez-toc-section\" id=\"6-Optional-Pre-retargeting\"><\/span><strong>6.<\/strong> <strong>Optional: Pre-retargeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"653a\">If you managed to grab the emails of your prospects, you can attempt to pre-suade and target them passively. You can do this by running custom audiences with ads that are designed to raise brand awareness.<\/p>\n\n\n\n<p id=\"555d\">This way, they already know who you are before you\u2019ve even reached out to them, making the process of introducing yourself easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6098\"><span class=\"ez-toc-section\" id=\"7-Outreach\"><\/span><strong>7.<\/strong> <strong>Outreach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"c0c6\">Hit \u201csend\u201d on that message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bc6f\"><span class=\"ez-toc-section\" id=\"8-Retargeting-and-nurturing\"><\/span><strong>8.<\/strong> <strong>Retargeting and nurturing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"44eb\">If you find that they haven\u2019t responded to that message yet, you can hit them up with ads or look for other mediums, such as Facebook or email, to send them a feeler message.<\/p>\n\n\n\n<p id=\"588c\">Nurturing is an essential part of our sales process and it differs from one organization to the next. What you need to keep in mind is that, nurturing involves subtly and slowly moving your prospect through your pipeline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8dd0\"><span class=\"ez-toc-section\" id=\"9-Follow-up\"><\/span><strong>9.<\/strong> <strong>Follow-up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"6d13\">If they reply to you, then that\u2019s great, but if they don\u2019t a timely personalized message can make all the difference in their progression through the pipeline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9895\"><span class=\"ez-toc-section\" id=\"10-Closing\"><\/span><strong>10.<\/strong> <strong>Closing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"cac6\">Whether they buy from you or not, you still have to close the account. This means marking if they\u2019re open to a sale in the future, keeping them in your cold leads list, or removing them altogether.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fbb4\"><span class=\"ez-toc-section\" id=\"11-Tracking\"><\/span><strong>11.<\/strong> <strong>Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"4f67\">Tracking your metrics is a critical component of your strategy, this way you can find out what worked and learn how to build better messages and better outreach the next time around.<\/p>\n\n\n  \n  \n  <div class=\"\n    mailpoet_form_popup_overlay\n      \"><\/div>\n  <div\n    id=\"mailpoet_form_3\"\n    class=\"\n      mailpoet_form\n      mailpoet_form_shortcode\n      mailpoet_form_position_\n      mailpoet_form_animation_\n    \"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_3 .mailpoet_form {  }\n#mailpoet_form_3 form { margin-bottom: 0; }\n#mailpoet_form_3 p.mailpoet_form_paragraph { margin-bottom: 10px; 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Let&#039;s keep in touch. We publish new articles 2 times a week. Enjoy reading.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n\n\n\n<h2 class=\"wp-block-heading\" id=\"8494\"><span class=\"ez-toc-section\" id=\"Passive-Active-Lead-Generation\"><\/span><strong>Passive-Active Lead Generation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"811a\">This method is a little more complex, but it\u2019s the method that a lot of our clients have used to much success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"caa2\"><span class=\"ez-toc-section\" id=\"1-Optimization\"><\/span><strong>1.<\/strong> <strong>Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"1acc\">Selling for us starts with your profile and optimizing every inch of it. Now, I\u2019ve dedicated entire books discussing this which you can check out <a href=\"https:\/\/grow24cca8.clickfunnels.com\/sales-page-436670541602363901129\" target=\"_blank\" rel=\"noopener\" title=\"\">here<\/a>.<\/p>\n\n\n\n<p id=\"c08d\">The thing to remember here is that your profile acts as a landing page to your product because people who are interested will most likely check out who you are and what you represent.<\/p>\n\n\n\n<p id=\"3a9f\">It\u2019s basic marketing psychology.<\/p>\n\n\n\n<p id=\"75b6\">If people are interested they want to know more, and on LinkedIn that means using your profile page not only as a repository of information for your organization, but also as a product page.<\/p>\n\n\n\n<p id=\"56ca\">Here are a couple of things that you need to take account of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your profile picture<\/li>\n\n\n\n<li>Header image<\/li>\n\n\n\n<li>Headline<\/li>\n\n\n\n<li>Summary<\/li>\n\n\n\n<li>Links<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/07\/linkedin-profile-screenshot-1024x566.png\" alt=\"linkedin profile screenshot\" class=\"wp-image-12265\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/07\/linkedin-profile-screenshot-1024x566.png 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/07\/linkedin-profile-screenshot-300x166.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/07\/linkedin-profile-screenshot-768x424.png 768w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2024\/07\/linkedin-profile-screenshot.png 1028w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p id=\"f8f1\">Again, were not just talking about putting in a photo of your best smile in your profile we\u2019re talking about intentional optimizations such as building CTAs and LinkedIn SEO into whatever materials you have in your profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"de73\"><span class=\"ez-toc-section\" id=\"2-Activity\"><\/span><strong>2.<\/strong> <strong>Activity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"7ec2\">Activity is basically posting the right things in the right places.<\/p>\n\n\n\n<p id=\"9065\">At BAMF, I don\u2019t encourage posting for the sake of activity but creating lead magnets that are integrated into posts that you have. For example, you could giveaways data or templates, but how are you going to integrate an interested party into your mailing list.<\/p>\n\n\n\n<p id=\"c192\">Furthermore, how are you going to strategically reach that prospect that you\u2019re looking at?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"996f\"><span class=\"ez-toc-section\" id=\"3-Engagement\"><\/span><strong>3.<\/strong> <strong>Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"c5d5\">This deals with making sure that people are talking about your post and getting people to talk to you on your post. Now we have an entire guide on calculating and creating virality on LinkedIn, but there are plenty of other things that you can do create engagement via LinkedIn posts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5d0c\"><span class=\"ez-toc-section\" id=\"4-The-Actual-Outreach\"><\/span><strong>4.<\/strong> <strong>The Actual Outreach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"a1fa\">Our outreach selling process is a little different, we do a combination of the active outreach stated above and we also take advantage of the people who have interacted with our posts and have fallen into our passive funnels and lead magnets.<\/p>\n\n\n\n<p id=\"2c9f\">This makes it easier for you to get in touch with people and collaborate with them, and it\u2019s easier to talk with someone you\u2019ve already interacted with.<\/p>\n\n\n\n<p id=\"2a72\">The aim is to start a conversation with a prospect and softly guide them through the sales pipeline by nurturing them and retargeting them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"76cd\"><span class=\"ez-toc-section\" id=\"The-Different-Ways-to-Approach-a-First-Message\"><\/span><strong>The Different Ways to Approach a First Message<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"a0d3\"><strong>Truly connect with a prospect <\/strong>\u2014 why not start the message off with a simple \u201chello\u201d and an introduction? This might not apply to fully automated interactions, but there are plenty of ways that you can go about this. You can ask them how they\u2019re doing or compliment them for their post.<\/p>\n\n\n\n<p id=\"ef35\">This technique works because it\u2019s more organic than a generic templated message that marketers often send off without thinking twice.<\/p>\n\n\n\n<p id=\"1980\"><strong>Ask them a question <\/strong>\u2014 pay attention to their industry or their posts; you can always start a message off with a question that is relevant to what they\u2019ve been talking about in their previous posts, or their experience in the industry. If you find multiple people in the same industry, you can send an automated message.<\/p>\n\n\n\n<p id=\"268b\"><strong>Invite them to join you <\/strong>\u2014 this is highly applicable to people who have been interacting with your pages or have engaged with the posts that you have, grab their names and send them invites to your Facebook group, LinkedIn company page, Facebook Messenger group chat and the like.<\/p>\n\n\n\n<p id=\"153f\">People that have been enjoying your voice won\u2019t mind following you on other sites. It also allows that site to sell to them instead of you doing it actively. This is great if you want a softer approach to selling.<\/p>\n\n\n\n<p id=\"d8dd\"><strong>Point out something in their organization <\/strong>\u2014 remember free SEO audits? This follows the same tract, and they work because you automatically give them something of value before asking them for anything in return.<\/p>\n\n\n\n<p id=\"93b1\">You can always ask to get on a meeting with them after a couple of messages have been successfully exchanged between the both of you.<\/p>\n\n\n\n<p id=\"578b\">These are just a few points that you can use to start off a first message, but please, don\u2019t try to pitch them in the beginning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"66ca\"><span class=\"ez-toc-section\" id=\"Takeaways\"><\/span><strong>Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"2e9a\">Sales is more than just a plain exchange of goods. <br>It\u2019s all about value.<\/p>\n\n\n\n<p id=\"75b8\">You have to be able to add value to the lives of the people that you are selling to even before they buy from the product.<\/p>\n\n\n\n<p id=\"6646\">Remember, when they eventually buy from you, they add value to your company and that in turn drives growth for you to go further with what you do.<\/p>\n\n\n\n<p id=\"a46f\">Also, aim to build real connections.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fba02f;color:#fba02f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fba02f;color:#fba02f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#What-Do-I-Do-Exactly\" >What Do I Do Exactly?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#So-Why-Shouldnt-I-Sell-On-My-First-Message\" >So, Why Shouldn\u2019t I Sell On My First Message?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#The-LinkedIn-Selling-Process\" >The LinkedIn Selling Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#Active-Lead-Generation\" >Active Lead Generation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#1-Defining-Your-Ideal-Customer-and-Consumers\" >1. Defining Your Ideal Customer and Consumers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#2-Proper-Prospecting\" >2. Proper Prospecting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#3-Segmentation\" >3. Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#4-Research\" >4. Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#5-Crafting-a-Message\" >5. Crafting a Message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#6-Optional-Pre-retargeting\" >6. Optional Pre-retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#7-Outreach\" >7. Outreach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#8-Retargeting-and-nurturing\" >8. Retargeting and nurturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#9-Follow-up\" >9. Follow-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#10-Closing\" >10. Closing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#11-Tracking\" >11. Tracking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#Passive-Active-Lead-Generation\" >Passive-Active Lead Generation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#1-Optimization\" >1. Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#2-Activity\" >2. Activity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#3-Engagement\" >3. Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#4-The-Actual-Outreach\" >4. The Actual Outreach<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#The-Different-Ways-to-Approach-a-First-Message\" >The Different Ways to Approach a First Message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/#Takeaways\" >Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The article is written by Houston Golden \u2014 founder and CEO of BAMF Media I know it\u2019s tempting. It really is. Getting your automations together, writing that perfect piece of copy, then ending that message with a CTA for someone to buy from you. But, here\u2019s the sad news. It won\u2019t work. In this guest &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.linkedhelper.com\/blog\/real-linkedin-sales-process\/\"> <span class=\"screen-reader-text\">Never Sell On Your First LinkedIn Message (The Real LinkedIn Sales Process)<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":12262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[3755],"tags":[57,60],"ppma_author":[149],"class_list":["post-12260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadgen-tips","tag-linkedin-messages","tag-linkedin-prospecting"],"aioseo_notices":[],"lang":"en","translations":{"en":12260,"fr":17354,"pt":17359,"de":17364,"es":17369},"authors":[{"term_id":149,"user_id":2,"is_guest":0,"slug":"amazonkayaaa","display_name":"Margarita Servar","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/065b5a868d7db401a2558186736794214678b2799e407be2255c9f9eb42f2fc0?s=96&r=g","author_category":"","first_name":"Margarita","last_name":"Servar","user_url":"","job_title":"","description":"Margarita is a Content Manager and author at the Linked Helper blog, dedicated to providing practical and useful material. She conducts research and tests automation tools, drawing on practical experiences and interviews with LinkedIn marketing experts."}],"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/12260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/comments?post=12260"}],"version-history":[{"count":10,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/12260\/revisions"}],"predecessor-version":[{"id":28482,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/12260\/revisions\/28482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/media\/12262"}],"wp:attachment":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/media?parent=12260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/categories?post=12260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/tags?post=12260"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=12260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}