{"id":4672,"date":"2022-07-14T01:20:00","date_gmt":"2022-07-13T22:20:00","guid":{"rendered":"https:\/\/www.linkedhelper.com\/blog\/?p=4672"},"modified":"2026-07-01T17:23:23","modified_gmt":"2026-07-01T14:23:23","slug":"linkedin-inmail-vs-message","status":"publish","type":"post","link":"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/","title":{"rendered":"LinkedIn InMail vs. Message: What to Use for More Leads from LinkedIn Outreach [+ 4 pro hacks]"},"content":{"rendered":"\n

<\/span>Quick takeaway<\/strong><\/span><\/h2>\n\n\n\n
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  • InMail = LinkedIn’s premium message that reaches 2nd\/3rd-degree people and strangers without a connection; a regular message is free but only reaches your 1st-degree connections.<\/li>\n\n\n\n
  • InMail needs Premium credits (and has a subject line); regular messages are unlimited to connections but capped by weekly invite limits to grow that network first.<\/li>\n\n\n\n
  • LinkedIn’s own data puts InMail reply rates at 10-25% – roughly 300% higher than identical-content cold email – and InMails under 400 characters reply 22% better.<\/li>\n\n\n\n
  • Open Profile members can be InMailed for free (no credit spent), which is how you can scale well past your monthly credit allotment.<\/li>\n\n\n\n
  • Linked Helper automates both: bulk ‘InMail to 2nd & 3rd contacts’ campaigns targeting Open Profiles, plus automated connect-then-message sequences for everyone else – so you use the right channel per prospect without burning credits.<\/li>\n<\/ul>\n\n\n\n

    InMails and direct messages are not interchangeable; they complement each other to enhance your sales pipeline. Sales pros use both strategies, but there is a significant yet impactful difference between them. According to LinkedIn Sales Solutions, InMails get a 10\u201325% response rate \u2014 roughly 300% higher than emails with the exact same content, and LinkedIn’s own outreach data shows InMails are far more likely to be accepted<\/em> than a cold email or cold call. In other words, when you need to reach someone outside your network, a well-targeted InMail consistently outperforms cold email.<\/p>\n\n\n\n

    So, what are you supposed to start with if you want to get more leads from your LinkedIn outreach?<\/p>\n\n\n\n

    Let’s delve into the nitty-gritty so you can maximize your LinkedIn outreach efforts. As a bonus, you’ll also receive four pro hacks to boost your lead generation.<\/p>\n\n\n\n

    <\/span>LinkedIn InMail vs. Regular LinkedIn message: What is the difference? Examples and use cases.<\/span><\/h2>\n\n\n\n

    Both LinkedIn InMail and Regular LinkedIn messages allow you to initiate private communication with other users. Now, let\u2019s understand what each means on LinkedIn.<\/p>\n\n\n\n

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