{"id":4672,"date":"2022-07-14T01:20:00","date_gmt":"2022-07-13T22:20:00","guid":{"rendered":"https:\/\/www.linkedhelper.com\/blog\/?p=4672"},"modified":"2026-03-31T10:36:36","modified_gmt":"2026-03-31T07:36:36","slug":"linkedin-inmail-vs-message","status":"publish","type":"post","link":"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/","title":{"rendered":"LinkedIn InMail vs. Message: What to Use for More Leads from LinkedIn Outreach [+ 4 pro hacks]"},"content":{"rendered":"\n<p>InMails and direct messages are not interchangeable; they complement each other to enhance your sales pipeline. Sales pros use both strategies, but there is a significant yet impactful difference between them. <\/p>\n\n\n\n<p>So, what are you supposed to start with if you want to get more leads from your LinkedIn outreach?<\/p>\n\n\n\n<p>Let&#8217;s delve into the nitty-gritty so you can maximize your LinkedIn outreach efforts. As a bonus, you&#8217;ll also receive four pro hacks to boost your lead generation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn-InMail-vs-Regular-LinkedIn-message-What-is-the-difference-Examples-and-use-cases\"><\/span>LinkedIn InMail vs. Regular LinkedIn message: What is the difference? Examples and use cases.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Both LinkedIn InMail and Regular LinkedIn messages allow you to initiate private communication with other users. Now, let\u2019s understand what each means on LinkedIn.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"How does LinkedIn InMail work?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/q71CJPlhscw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>LinkedIn InMail is a premium feature available with a Premium subscription or InMail credits. It enables users to send targeted personalized messages not only to their existing connections but also to <a href=\"https:\/\/www.linkedhelper.com\/blog\/1st-2nd-3rd-linkedin\/\">2nd and 3rd-degree connections<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"567\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/inmail-message-example.jpg\" alt=\"LinkedIn InMail message example.\" class=\"wp-image-10402\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/inmail-message-example.jpg 647w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/inmail-message-example-300x263.jpg 300w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/figure>\n\n\n\n<p>On the other hand, regular LinkedIn messages serve as the primary communication tool within the network. While they are free, there is a limitation\u2014they can only be sent to your 1st-degree connections. <\/p>\n\n\n\n<p>If you want to message someone outside your connection list, LinkedIn will suggest sending a connection request first. Once the request is accepted, you can initiate a conversation with that user.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"332\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/regular-message-example.jpg\" alt=\"LinkedIn regular message example\" class=\"wp-image-10403\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/regular-message-example.jpg 698w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/regular-message-example-300x143.jpg 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/figure>\n\n\n\n<p>Now, let&#8217;s break down their distinctive features:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><\/th><th>InMail<\/th><th>Regular message<\/th><\/tr><\/thead><tbody><tr><td><strong>Pricing<\/strong><\/td><td>Premium subscription<\/td><td>Free<\/td><\/tr><tr><td><strong>Recipients<\/strong><\/td><td>Everyone<\/td><td>1st-degree connections<\/td><\/tr><tr><td><strong>Subject line<\/strong><\/td><td>Yes<\/td><td>No<\/td><\/tr><tr><td><strong>Character limit<\/strong><\/td><td>2000<\/td><td>8000<\/td><\/tr><tr><td><strong>Automatic reminders<\/strong><\/td><td>Within 3 days if there\u2019s no response<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn-InMail-Cold-outreach-use-cases\"><\/span>LinkedIn InMail: Cold outreach use cases.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>How can you significantly enhance your cold outreach with LinkedIn InMail? Here are four use cases to consider.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To-address-an-urgent-need-of-a-potential-customer\"><\/span>To address an urgent need of a potential customer.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>You\u2019re scrolling your LinkedIn feed and notice your ideal customer comments or posts about problem X, but they are not in your LinkedIn connections.<\/p>\n\n\n\n<p>Sending a connection request would be logical, but you must wait for (if) it is accepted. Conversely, InMails allow you to instantly reach out to the lead with a highly personalized outreach. Describe how your offering will solve the potential client\u2019s pain points and invite them to engage in a more meaningful conversation.<\/p>\n\n\n\n<p>This is a highly effective approach to grab your ICP\u2019s attention without losing time on sending connection requests and waiting for users to accept them to initiate a private conversation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To-make-warm-connections-with-particular-prospects\"><\/span>To make warm connections with particular prospects.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Use LinkedIn InMail to cut the chase and reach out to your sought-after prospects to lay the foundation for future collaborations.<\/p>\n\n\n\n<p>For example, you can piggyback on leads&#8217; comments and leverage them as a starting point to make warm connections by emphasizing common interests or goals in your InMail. This will increase your chances of getting a positive response and move the lead further down your sales pipeline.<\/p>\n\n\n\n<p>To achieve this, actively monitor the posts and comments of your target audience. Join industry-related groups, follow hashtags to engage in meaningful conversations, spot common ground, and craft a personalized InMail.In fact, personalized InMails <a href=\"https:\/\/www.linkedin.com\/business\/talent\/blog\/talent-strategy\/these-inmails-get-best-response-rates#\" target=\"_blank\" rel=\"noopener\" title=\"\">perform about 15% better<\/a> than ones sent in bulk.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"310\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/personalized-message.png\" alt=\"InMail example on requesting feedback\" class=\"wp-image-10404\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/personalized-message.png 432w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/personalized-message-300x215.png 300w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/sales\/how-to-craft-an-inmail-that-gets-results\" target=\"_blank\" rel=\"noopener\" title=\"\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To-speed-up-job-hunting\"><\/span>To speed up job hunting.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>One of the most common challenges that job seekers face is connecting with hundreds of HR professionals, recruiters, and decision-makers to send an application or gather information about job openings. <\/p>\n\n\n\n<p>According to <a href=\"https:\/\/premium.linkedin.com\/#tools-for-job-seekers\" target=\"_blank\" rel=\"noopener\" title=\"\">LinkedIn<\/a>, Premium members are 2.6 times more likely to get hired on the platform. In this context, LinkedIn InMail can be a real game-changer for those who want to speed up job hunting with customized messages. Ensure to express genuine interest in the company and highlight your qualifications for the desired position. <\/p>\n\n\n\n<p>And vice versa \u2014 recruiters constantly combat the challenges of finding and enticing professionals with job opportunities. Below is an example of a founder reaching out to a candidate using InMail.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"571\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/reaching-out-candidate-inmail.jpg\" alt=\"Recruiter reaching out to a candidate via InMail.\" class=\"wp-image-10405\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/reaching-out-candidate-inmail.jpg 600w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/reaching-out-candidate-inmail-300x286.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn-Message-Lead-generation-use-cases\"><\/span>LinkedIn Message: Lead generation use cases.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Next, let\u2019s talk about regular <a href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-messages\/\">LinkedIn messages<\/a> and explore two practical use cases.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To-reach-prospects-in-bulk\"><\/span>To reach prospects in bulk.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>When you have hundreds of LinkedIn accounts at your disposal, InMails are of no use. They\u2019re for targeted outreach campaigns.<\/p>\n\n\n\n<p>With regular messages starting from connection requests, you can reach thousands of prospects without worrying about InMail credits.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To-save-time-on-lead-generation-with-LinkedIn-outreach-automation-and-bypass-InMail-credits\"><\/span>To save time on lead generation with LinkedIn outreach automation and bypass InMail credits.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>LinkedIn connection requests and messages can be easily automated, even personalized with the right tools. The cherry on top, you can triple your outreach efforts by pairing InMails with regular messages. How? Both have weekly and monthly limits. <\/p>\n\n\n\n<p>You can send only 100-250 connection requests weekly (or 400-1000\/month). Likewise, monthly InMail messages allotment ranges from 5 to 50 messages. (More information on InMail credits in the following chapters).<\/p>\n\n\n\n<p>Paired together, InMail and regular messages allow you to reach more prospects.<\/p>\n\n\n\n<p>However, more messages come with more work.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedhelper.com\/\">Linked Helper 2<\/a> allows you to automate almost everything:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending out connection requests to your lead list.<\/li>\n\n\n\n<li>Inviting targeted 2nd and 3rd-level contacts with a personal note.<\/li>\n\n\n\n<li>Messaging group members and event attendees.<\/li>\n\n\n\n<li>Visiting profiles and liking posts before sending a connection request.<\/li>\n<\/ul>\n\n\n\n<p>And much more.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"573\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/CRM-in-linked-helper-png.png\" alt=\"Create invitation lists on Linked Helper.\" class=\"wp-image-10406\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/CRM-in-linked-helper-png.png 943w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/CRM-in-linked-helper-png-300x182.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/CRM-in-linked-helper-png-768x467.png 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/figure>\n\n\n\n<p>So far, we have covered LinkedIn InMail and regular messages extensively, but the platform has much more to offer. There are sponsored InMails and message ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn-InMail-vs-Sponsored-InMail-vs-Message-Ads-What-is-the-difference\"><\/span>LinkedIn InMail vs. Sponsored InMail vs. Message Ads: What is the difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You might wonder about the distinction between these three. The answer is simple: two are essentially the same thing. Back in 2019, LinkedIn <a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/sponsored-inmail-is-now-message-ad\" target=\"_blank\" rel=\"noopener\" title=\"\">rebranded<\/a> sponsored InMails, and since then, they have been known as Message Ads.<\/p>\n\n\n\n<p>Here is how Message ads appear in LinkedIn Inbox:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"711\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/linkedin-inbox.jpg\" alt=\"LinkedIn Message ads example\" class=\"wp-image-10407\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/linkedin-inbox.jpg 605w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/linkedin-inbox-255x300.jpg 255w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p>It contains CTA buttons and links in blue, a subject line, and a Sponsored label.<\/p>\n\n\n\n<p>Granted, InMails is the go-to tool for LinkedIn outreach and social selling. Then, the next question arises: how many InMails can you send out?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Know-LinkedIn-InMail-credit-renewal-and-limitations-guidelines\"><\/span>Know LinkedIn InMail credit renewal and limitations guidelines.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LinkedIn InMail credits are included in all LinkedIn premium plans, including Premium Career, Premium Business, Sales Navigator Core, and Recruiter Lite. Credits and limits can vary depending on your LinkedIn account type.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The-number-of-InMail-credits-for-LinkedIn-Sales-Navigator-and-LinkedIn-Recruiter\"><\/span>The number of InMail credits for LinkedIn Sales Navigator and LinkedIn Recruiter.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here&#8217;s a breakdown of the monthly <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a543695\/inmail-message-credits-and-renewal-process?lang=en-us&amp;intendedLocale=en\" target=\"_blank\" rel=\"noopener\" title=\"\">InMail message<\/a> credits you receive based on your account type:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium Career: 5 credits<\/li>\n\n\n\n<li>Premium Business: 15 credits<\/li>\n\n\n\n<li>Sales Navigator Core: 50 credits<\/li>\n\n\n\n<li>Recruiter Lite: 30 credits<\/li>\n<\/ul>\n\n\n\n<p>However, there\u2019s a workaround to hit the 800 InMails volume we\u2019ve discovered at Linked Helper. If you reach out to members with the <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a545663\/open-profile-and-messages-overview?lang=en-us&amp;intendedLocale=en\">Open Profile<\/a> feature, having LinkedIn Premium, you can actually send up to 800 InMails per month.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/07\/Infograph-Inmails.jpg\" alt=\"Infographic, the number of InMails per LinkedIn plan.\"\/><\/figure>\n\n\n\n<p>LinkedIn says each credit expires after 90 days, so they will carry over to your next month if unused. Yet, you can\u2019t transfer your credits when upgrading your account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How-to-get-LinkedIn-credits-for-LinkedIn-premium-accounts\"><\/span>How to get LinkedIn credits for LinkedIn premium accounts?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To acquire LinkedIn InMail credits for LinkedIn premium accounts, follow these steps:<\/p>\n\n\n\n<p>1. Upgrade to a LinkedIn Premium account, choosing from options like Premium Career, Premium Business, Premium Sales, or Premium Recruiter, based on your needs and goals.<\/p>\n\n\n\n<p>2. Depending on your chosen subscription plan, you will receive a specific number of InMail credits as part of your premium features.<\/p>\n\n\n\n<p><strong>\u26a0\ufe0f<\/strong> <strong>Warning:<\/strong> Keep in mind that if you cancel your premium subscription, your credit balance will reset to zero.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How-to-claim-back-your-LinkedIn-InMail-credits\"><\/span>How to claim back your LinkedIn InMail credits?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>While LinkedIn doesn\u2019t have a formal refund policy for InMail credits, there is still a bypass to claim them back. According to <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a543695\/inmail-message-credits-and-renewal-process?lang=en-us&amp;intendedLocale=en#:~:text=Understanding%20credits%20for%20InMail%20messages%20with%20and%20without%20responses\" target=\"_blank\" rel=\"noopener\" title=\"\">LinkedIn\u2019s guidelines<\/a>:<\/p>\n\n\n\n<p><em>\u201c<\/em><em>Every InMail message that is accepted\/declined or responded to directly within 90 days of it being sent is credited back. A pending InMail message isn\u2019t counted as either accepted or declined. As part of the LinkedIn messaging experience, Quick Replies to InMail messages also count as a response\u201d.<\/em><\/p>\n\n\n\n<p>This means that even if the user clicks on the quick reply option in the chat, this will also be considered as a reply to the InMail. Thus, your InMail will get credited back.<\/p>\n\n\n\n<p>You can accumulate a maximum of InMail message credits 60 days after a subscription starts, but you can send as many InMails as many of them are credited back.<\/p>\n\n\n\n<p>This is the maximum number of InMail message credits you can accumulate in total:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15 messages with Premium Careers<\/li>\n\n\n\n<li>45 messages with Premium Business<\/li>\n\n\n\n<li>150 messages with Sales Navigator<\/li>\n\n\n\n<li>120 messages with Recruiter<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What-are-the-limitations-of-InMail-messages\"><\/span>What are the limitations of InMail messages?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>InMail messages can be a powerful tool to reach targeted leads, but they also have drawbacks. For instance, LinkedIn doesn\u2019t permit sending a follow-up message if the user didn\u2019t respond to the first message in InMail.<\/p>\n\n\n\n<p>If the prospect doesn\u2019t get back to you, you must send them a connection request and initiate a contact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Access-800-InMails-to-double-your-outreach-results\"><\/span>Access 800 InMails to double your outreach results.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With LinkedIn\u2019s <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a545663\/open-profile-and-messages-overview?lang=en-us&amp;intendedLocale=en\" target=\"_blank\" rel=\"noopener\" title=\"\">Open Profile<\/a> Premium feature, you can access around 800 InMails to maximize your outreach results. This powerful feature enables you to contact LinkedIn Premium members for free, even if they are not in your network.<\/p>\n\n\n\n<p>All LinkedIn members can see the full profiles of Premium members who have enabled Open Profile. However, it&#8217;s important to note that <strong>you must have a Premium subscription<\/strong> to be an Open Profile member. <\/p>\n\n\n\n<p>To save massive time on identifying and connecting with open profile owners, use Linked Helper 2.<\/p>\n\n\n\n<p>With Linked Helper, you can easily find users with open profiles in a click \u26a1and create bulk InMail campaigns directly within the tool. Here is the step-by-step guide on how to do it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First, <a href=\"https:\/\/www.linkedhelper.com\/member\/\" target=\"_blank\" rel=\"noopener\" title=\"\">download Linked Helper<\/a>. You can create a free account for 14 days.<\/li>\n\n\n\n<li>Log in to your profile and link it with your LinkedIn.<\/li>\n\n\n\n<li>Create an outreach campaign.<\/li>\n\n\n\n<li>Add profiles to the Queue list. (Workflow \u2192 Queue \u2192 Add).<\/li>\n\n\n\n<li>You can only sort people with an Open profile status if you select \u201dServices\u201d in the Advanced filters. Also, when scraping through the Navigator, you can filter such profiles directly in the Linked Helper CRM by the \u201cOpen link\u201d filter.<\/li>\n\n\n\n<li>Add the \u201cInMail to 2nd &amp; 3rd contacts\u201d action.<\/li>\n\n\n\n<li>Add text and personalization. Personalize messages using built-in or custom variables.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"269\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/sales-manager-summary.jpg\" alt=\"Sales manager summary Linked Helper.\" class=\"wp-image-10408\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/sales-manager-summary.jpg 720w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/sales-manager-summary-300x112.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>Next, add the \u201cCheck for reply\u201d action. The tool will track all users who reply to your InMail. Once the campaign is complete, you can download the history of messages and replies in an <a href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-sales-navigator-export-leads-to-excel\/\">Excel<\/a> format for thorough analysis.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"497\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/inmaill-2nd-3rd-contacts.jpg\" alt=\"Inmail to 2nd and 3rd contacts on Linked Helper.\" class=\"wp-image-10409\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/inmaill-2nd-3rd-contacts.jpg 720w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/inmaill-2nd-3rd-contacts-300x207.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>Linked Helper\u2019s automation is super convenient in such cases. Give it a try now.<\/p>\n\n\n\t\t\t\t\t<div class=\"astra-advanced-hook-8683 \">\r\n\t\t\t\t\r\n\t\t<div  class=\"block-586e345f-ed4c-4fc2-b8b1-54b161e873ad areoi-element download2-block\">\r\n\t\t\t\r\n\t\t<div class=\"areoi-background  \">\r\n\t\t\t<div class=\"container-fluid\" style=\"padding: 0;\">\r\n\t\t\t\t<div class=\"row justify-content-start\">\r\n\t\t\t\t\t<div class=\"col \">\r\n\t\t\t            <div class=\"areoi-background__color\" \r\n\t                        \tstyle=\"background: rgba(66, 132, 176,1)\">\r\n\t                        <\/div>\r\n\r\n\t                    \r\n\r\n\t                    \r\n\r\n\t                    \r\n\t    \t\t\t<\/div>\r\n\t    \t\t<\/div>\r\n\t    \t<\/div>\r\n\t    <\/div>\r\n\t\r\n\t\t\t\n\n<h2 class=\"wp-block-heading\">Download Linked Helper 2<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">and get 14-day free trial right now<\/h3>\n\n\n\r\n\t\t\t\t\r\n\t\t<a \r\n\t\t\t\r\n\t\t\tclass=\"block-8b5d008f-4c2d-4b2d-a2af-e660be3e5cbe btn areoi-has-url position-relative btn-light\"\r\n\t href=\"https:\/\/www.linkedhelper.com\/member\/\" >\r\n\t\t\t\t\t\r\n\t\t\t\t\tDOWNLOAD \r\n\t\t\t\t\t\r\n\t\t\t\t\t \r\n\t\t\t\t<\/a>\r\n\t\t\t\n\n\n<p>If you are not yet in our list of users, then join. <br>We give you a trial version to start your experience with our LinkedIn tool.<\/p>\n\n\r\n\t\t\t \r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-hacks-to-level-up-your-LinkedIn-InMail-outreach-strategy\"><\/span>4 hacks to level up your LinkedIn InMail outreach strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To improve the efficiency of your InMail outreach, implement these four actionable tactics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Write-shorter-InMails-to-get-your-message-across-quickly\"><\/span>#1 Write shorter InMails to get your message across quickly.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Long intros overwhelm the readers \u2014 <em>and you, too<\/em>. Ensure your message is concise and unveils your intentions quickly.<\/p>\n\n\n\n<p>Begin with a friendly greeting, briefly introduce yourself, and explain why you\u2019re reaching out. If possible, keep the text under 30\u2013400 words to increase the response rate.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/business\/talent\/blog\/talent-strategy\/these-inmails-get-best-response-rates#:~:text=The%20response%20rate%20for%20InMails,16%25%20above%20the%20average%20rate.&amp;text=Less%20than%2010%25%20of%20all,InMails%20simply%20by%20their%20brevity.\" target=\"_blank\" rel=\"noopener\" title=\"\">LinkedIn\u2019s study<\/a> suggests that InMails under 400 characters <strong>perform 22% better<\/strong> than lengthy messages.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"559\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/length-inmails.jpg\" alt=\"The length of InMails affects its conversion rates.\" class=\"wp-image-10410\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/length-inmails.jpg 720w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/length-inmails-300x233.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Add-a-call-to-action-for-higher-conversions\"><\/span>#2 Add a call-to-action for higher conversions.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every InMail should have a clear goal. If the recipient doesn\u2019t understand what\u2019s expected of them, chances are low that you\u2019ll ever get a reply. Whether it\u2019s requesting feedback, scheduling a meeting, or arranging a call, state your CTA clearly.<\/p>\n\n\n\n<p>For example, if you want a prospect to join the conversation, end your InMail with this sentence \u2014 <\/p>\n\n\n\n<p><em>\u201c[FirstName], let me know your thoughts on X?\u201d. <\/em><\/p>\n\n\n\n<p>This way, you\u2019re guiding the recipient on the next steps and controlling the conversation without coming across as annoying and intrusive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Launch-a-warm-up-sequence-to-increase-the-response-rate\"><\/span>#3 Launch a warm-up sequence to increase the response rate.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\ud83d\udd25<\/strong>Users are <a href=\"https:\/\/www.linkedin.com\/business\/sales\/blog\/prospecting\/data-on-sending-inmails-higher-acceptance-rates\" target=\"_blank\" rel=\"noopener\" title=\"\">78% more likely<\/a> to accept your InMail if you view their LinkedIn profile first. Furthermore, prospects are more responsive to InMails if you browse their profile several times within 30 days. If you don\u2019t want your InMail outreach to look like a cold call, develop a sequence of warm-up actions. <\/p>\n\n\n\n<p>For example, engage in their recent posts, comment, start discussions, and like posts you enjoyed. This approach engages your leads in a conversation and provides a solid foundation for lead nurturing.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"427\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/initiating-discussion.jpg\" alt=\"Initiating a discussion on LinkedIn comments.\" class=\"wp-image-10411\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/initiating-discussion.jpg 698w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/initiating-discussion-300x184.jpg 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/figure>\n\n\n\n<p>Next, follow up with a value-driven message to convey your initiative. <\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Pro tip:<\/strong> Use Linked Helper to automate the warm-up process by automatically visiting, following profiles, endorsing skills, inviting to events, liking, and commenting on posts or articles.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"336\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/warm-up-sequence.jpg\" alt=\"How to set up a warm-up sequence for LinkedIn in Linked Helper 2.\" class=\"wp-image-10412\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/warm-up-sequence.jpg 698w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/warm-up-sequence-300x144.jpg 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/figure>\n\n\n\n<p>Linked Helper allows you to choose the number of posts and articles to engage with and postpone these actions. The latter is handy for grabbing the attention of leads living in different time zones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-Write-compelling-subject-lines\"><\/span>#4 Write compelling subject lines.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Catchy subject lines can prompt the recipient to open and read the message. Avoid using generic lines like \u201cnetworking opportunity\u201d or \u201cmutual growth.\u201d<\/p>\n\n\n\n<p>Be specific and highlight the value they\u2019ll gain from opening your message. Keep subject lines under 200 characters to avoid excessive length. Add personalization or time triggers. For this, you can use Linked Helper\u2019s variables to generate custom strings.<\/p>\n\n\n\n<p>Here are 3 great LinkedIn InMail subject line examples:<\/p>\n\n\n\n<p><strong>Example one: <\/strong>&#8220;A job opportunity from [Company] for Amanda.&#8221;<\/p>\n\n\n\n<p>The subject line is clear and concise and includes the name of the recipient.<\/p>\n\n\n\n<p><strong>Example two: <\/strong>&#8220;Loved your post on AI marketing trends.&#8221;<\/p>\n\n\n\n<p>It shows genuine interest and gives the recipient the impression that it&#8217;s crafted specifically with them in mind. Also, it sparks curiosity.<\/p>\n\n\n\n<p><strong>Example three:<\/strong> &#8220;Saw you at the webinar [Name] \u2014 let\u2019s exchange ideas?\u201d<\/p>\n\n\n\n<p>The subject line has a clear CTA and swiftly establishes a mutual connection by referencing a shared experience.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Pro tip:<\/strong> Evaluate which email subject lines work best for your email newsletter \u2013 these may be suitable for your InMail subject lines as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn-InMail-FAQs\"><\/span>LinkedIn InMail FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Still have questions about InMails on LinkedIn? Check this session out to find answers to the most common questions from our users:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can-you-see-if-a-LinkedIn-InMail-has-been-read\"><\/span>Can you see if a LinkedIn InMail has been read?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether you can see a LinkedIn InMail has been read or not depends on the recipient&#8217;s privacy settings. If the user chooses to hide the &#8220;Read&#8221; status, it will remain unknown to you.<\/p>\n\n\n\n<p>You can access InMail statistics in your LinkedIn reports, but they primarily focus on the response rate and the number of sent and accepted messages.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/inmail-report.png\" alt=\"InMail report dashboard on LinkedIn\" class=\"wp-image-10413\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/inmail-report.png 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/inmail-report-300x174.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/10\/inmail-report-768x446.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What-does-a-%E2%80%9Cdeclined-InMail%E2%80%9D-status-on-LinkedIn-mean-for-senders\"><\/span>What does a \u201cdeclined InMail\u201d status on LinkedIn mean for senders?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When a user receives an InMail, they have the option to click \u201cDecline.\u201d When this happens, you can no longer contact that user. The positive side is that LinkedIn will return that InMail credit to you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can-I-create-LinkedIn-InMail-templates-for-bulk-messaging\"><\/span>Can I create LinkedIn InMail templates for bulk messaging?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Recruiter plan users can create message templates and save them for future use. Those templates can also be shared with other LinkedIn users.<\/p>\n\n\n\n<p>To create a LinkedIn InMail template, follow these simple steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In your personal account, find the menu item Product settings. Select Message templates \u2192 Create new.<\/li>\n\n\n\n<li>Enter text to set a title and add media files as needed.<\/li>\n\n\n\n<li>Set the privacy of the template \u2013 you can make it visible only to yourself or to all users from your organization.<\/li>\n<\/ol>\n\n\n\n<p>To send a <a href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-message-automation\/\">message<\/a> from a template, in the \u201cSend Message\u201d window, select the Envelope icon \u2192 Document icon \u2192 find the desired template by name from the list.<\/p>\n\n\n  \n  \n  <div class=\"\n    mailpoet_form_popup_overlay\n      \"><\/div>\n  <div\n    id=\"mailpoet_form_3\"\n    class=\"\n      mailpoet_form\n      mailpoet_form_shortcode\n      mailpoet_form_position_\n      mailpoet_form_animation_\n    \"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_3 .mailpoet_form {  }\n#mailpoet_form_3 form { margin-bottom: 0; }\n#mailpoet_form_3 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_3 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_3 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_3 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_3 .mailpoet_segment_label, #mailpoet_form_3 .mailpoet_text_label, #mailpoet_form_3 .mailpoet_textarea_label, #mailpoet_form_3 .mailpoet_select_label, #mailpoet_form_3 .mailpoet_radio_label, #mailpoet_form_3 .mailpoet_checkbox_label, #mailpoet_form_3 .mailpoet_list_label, #mailpoet_form_3 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_3 .mailpoet_text, #mailpoet_form_3 .mailpoet_textarea, #mailpoet_form_3 .mailpoet_select, #mailpoet_form_3 .mailpoet_date_month, #mailpoet_form_3 .mailpoet_date_day, #mailpoet_form_3 .mailpoet_date_year, #mailpoet_form_3 .mailpoet_date { display: block; }\n#mailpoet_form_3 .mailpoet_text, #mailpoet_form_3 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_3 .mailpoet_checkbox {  }\n#mailpoet_form_3 .mailpoet_submit {  }\n#mailpoet_form_3 .mailpoet_divider {  }\n#mailpoet_form_3 .mailpoet_message {  }\n#mailpoet_form_3 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_3 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }#mailpoet_form_3{border-radius: 0px;color: #000000;text-align: left;}#mailpoet_form_3 form.mailpoet_form {padding: 10px;}#mailpoet_form_3{width: 100%;}#mailpoet_form_3 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_3 .mailpoet_validate_success {color: #000000}\n        #mailpoet_form_3 input.parsley-success {color: #000000}\n        #mailpoet_form_3 select.parsley-success {color: #000000}\n        #mailpoet_form_3 textarea.parsley-success {color: #000000}\n      \n        #mailpoet_form_3 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_3 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_3 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_3 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_3 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_3 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_3 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_3 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_3 {background-image: none;}} @media (min-width: 500px) {#mailpoet_form_3 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_3 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/www.linkedhelper.com\/blog\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n      data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-trigger-mode=\"\"\n      data-click-trigger-selector=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"3\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"1c5b7da24a\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><h2 class=\"mailpoet-heading \" style=\"text-align: left\">Subscribe<\/h2>\n<p class=\"mailpoet_form_paragraph \" style=\"text-align: left\">to get tips you are interested in<\/p>\n<div class='mailpoet_form_columns_container'><div class=\"mailpoet_form_columns mailpoet_paragraph mailpoet_stack_on_mobile\"><div class=\"mailpoet_form_column\" style=\"padding:0px 55px 0px 0px;;\"><div class=\"mailpoet_paragraph \"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_3\" name=\"data[form_field_N2EyMjA0ZTliM2NiX2VtYWls]\" title=\"Email\" value=\"\" style=\"width:100%;box-sizing:border-box;padding:15px;margin: 0 auto 0 0;font-size:15px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"Email *\" aria-label=\"Email *\" data-parsley-errors-container=\".mailpoet_error_1d3xl\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_1d3xl\"><\/span><\/div>\n<\/div>\n<div class=\"mailpoet_form_column\" style=\"padding:0px 55px 0px 0px;;\"><div class=\"mailpoet_paragraph \"><input type=\"submit\" class=\"mailpoet_submit\" value=\"SUBSCRIBE\" data-automation-id=\"subscribe-submit-button\" style=\"padding:15px;margin: 0 auto 0 0;font-size:15px;line-height:1.5;height:auto;border-color:transparent;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Thank you for your subscribtion! Let&#039;s keep in touch. We publish new articles 2 times a week. Enjoy reading.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n\n\n\n<p><strong>Bonus:<\/strong> In the Linked Helper Template Builder, you have additional options for personalization. You can use not only built-in variables but also custom ones. You can write values in Excel and load them into the software to create custom variables. Additionally, auto-messages can be personalized thanks to the <em>\u201cIF, THEN, ELSE\u201d <\/em>functions.<\/p>\n\n\n\n<p>Watch the video to learn more about the feature.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"IF THEN ELSE: create conditional message templates\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pmc4RAYvRx8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fba02f;color:#fba02f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fba02f;color:#fba02f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#LinkedIn-InMail-vs-Regular-LinkedIn-message-What-is-the-difference-Examples-and-use-cases\" >LinkedIn InMail vs. Regular LinkedIn message What is the difference? Examples and use cases.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#LinkedIn-InMail-Cold-outreach-use-cases\" >LinkedIn InMail Cold outreach use cases.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#To-address-an-urgent-need-of-a-potential-customer\" >To address an urgent need of a potential customer.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#To-make-warm-connections-with-particular-prospects\" >To make warm connections with particular prospects.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#To-speed-up-job-hunting\" >To speed up job hunting.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#LinkedIn-Message-Lead-generation-use-cases\" >LinkedIn Message Lead generation use cases.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#To-reach-prospects-in-bulk\" >To reach prospects in bulk.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#To-save-time-on-lead-generation-with-LinkedIn-outreach-automation-and-bypass-InMail-credits\" >To save time on lead generation with LinkedIn outreach automation and bypass InMail credits.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#LinkedIn-InMail-vs-Sponsored-InMail-vs-Message-Ads-What-is-the-difference\" >LinkedIn InMail vs. Sponsored InMail vs. Message Ads What is the difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#Know-LinkedIn-InMail-credit-renewal-and-limitations-guidelines\" >Know LinkedIn InMail credit renewal and limitations guidelines.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#The-number-of-InMail-credits-for-LinkedIn-Sales-Navigator-and-LinkedIn-Recruiter\" >The number of InMail credits for LinkedIn Sales Navigator and LinkedIn Recruiter.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#How-to-get-LinkedIn-credits-for-LinkedIn-premium-accounts\" >How to get LinkedIn credits for LinkedIn premium accounts?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#How-to-claim-back-your-LinkedIn-InMail-credits\" >How to claim back your LinkedIn InMail credits?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#What-are-the-limitations-of-InMail-messages\" >What are the limitations of InMail messages?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#Access-800-InMails-to-double-your-outreach-results\" >Access 800 InMails to double your outreach results.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#4-hacks-to-level-up-your-LinkedIn-InMail-outreach-strategy\" >4 hacks to level up your LinkedIn InMail outreach strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#1-Write-shorter-InMails-to-get-your-message-across-quickly\" >#1 Write shorter InMails to get your message across quickly.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#2-Add-a-call-to-action-for-higher-conversions\" >#2 Add a call-to-action for higher conversions.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#3-Launch-a-warm-up-sequence-to-increase-the-response-rate\" >#3 Launch a warm-up sequence to increase the response rate.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#4-Write-compelling-subject-lines\" >#4 Write compelling subject lines.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#LinkedIn-InMail-FAQs\" >LinkedIn InMail FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#Can-you-see-if-a-LinkedIn-InMail-has-been-read\" >Can you see if a LinkedIn InMail has been read?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#What-does-a-%E2%80%9Cdeclined-InMail%E2%80%9D-status-on-LinkedIn-mean-for-senders\" >What does a \u201cdeclined InMail\u201d status on LinkedIn mean for senders?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/#Can-I-create-LinkedIn-InMail-templates-for-bulk-messaging\" >Can I create LinkedIn InMail templates for bulk messaging?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>InMails and direct messages are not interchangeable; they complement each other to enhance your sales pipeline. Sales pros use both strategies, but there is a significant yet impactful difference between them. So, what are you supposed to start with if you want to get more leads from your LinkedIn outreach? Let&#8217;s delve into the nitty-gritty &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-inmail-vs-message\/\"> <span class=\"screen-reader-text\">LinkedIn InMail vs. Message: What to Use for More Leads from LinkedIn Outreach [+ 4 pro hacks]<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":8990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[111],"tags":[110,57,146],"ppma_author":[149],"class_list":["post-4672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-guides","tag-inmails","tag-linkedin-messages","tag-linkedin-outreach"],"aioseo_notices":[],"lang":"en","translations":{"en":4672,"fr":24653,"pt":24667,"de":24681,"es":24695},"authors":[{"term_id":149,"user_id":2,"is_guest":0,"slug":"amazonkayaaa","display_name":"Margarita Servar","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/065b5a868d7db401a2558186736794214678b2799e407be2255c9f9eb42f2fc0?s=96&r=g","author_category":"","first_name":"Margarita","last_name":"Servar","user_url":"","job_title":"","description":"Margarita is a Content Manager and author at the Linked Helper blog, dedicated to providing practical and useful material. She conducts research and tests automation tools, drawing on practical experiences and interviews with LinkedIn marketing experts."}],"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/4672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/comments?post=4672"}],"version-history":[{"count":46,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/4672\/revisions"}],"predecessor-version":[{"id":28768,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/4672\/revisions\/28768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/media\/8990"}],"wp:attachment":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/media?parent=4672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/categories?post=4672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/tags?post=4672"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=4672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}