{"id":5463,"date":"2022-08-03T21:56:26","date_gmt":"2022-08-03T18:56:26","guid":{"rendered":"https:\/\/www.linkedhelper.com\/blog\/?p=5463"},"modified":"2026-03-30T21:03:18","modified_gmt":"2026-03-30T18:03:18","slug":"how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics","status":"publish","type":"post","link":"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/","title":{"rendered":"How to build marketing on lies: Anti-advice for fierce competition tactics"},"content":{"rendered":"\n<p>In the hunt for customers and money, companies sometimes turn to less than clean ways to promote their products. What you are going to read below is a guide for winning customers by telling them lies. It may be an appealing strategy when you try to launch a product in a mature market where a few leaders already shine and take the biggest share. For example, Linked Helper, a leader in the LinkedIn automation market.<\/p>\n\n\n\n<p>Competing with such a powerful, safe, and well-reputed tool for LinkedIn automation as Linked Helper can be a tough task. Especially when it has the best value-for-money, fast support, and has invested a lot to devise technically safe software. They enjoy a loyal customer base, have survived several battles with LinkedIn, and have no intention of losing market share in a fair competition any time soon. The key word here is <strong>FAIR<\/strong>.<\/p>\n\n\n\n<p>However, if you brush off this minor complication, there are certain techniques at your service&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take-these-steps-if-youre-ready-to-lose\"><\/span>Take these steps if you&#8217;re ready to lose<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Tell-your-site-visitors-that-you-have-a-wider-choice-of-support-channels-than-Linked-Helper\"><\/span>#1 Tell your site visitors that you have a wider choice of support channels than Linked Helper<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Do not forget to mention that you have faster response time and 24\/7 support. Of course, inquiries that you receive through your live chat on weekends are postponed till Monday, while Linked Helper live chat <strong>really <\/strong>works every day and night. That\u2019s not a big deal, right? After all, who is so prudent to check this before buying?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"446\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/1.Meet-Alfred-support-line-postponed-replies-till-Monday-768x446.png.webp\" alt=\"Meet Alfred support line did not respond us on a Sunday\" class=\"wp-image-5476\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/1.Meet-Alfred-support-line-postponed-replies-till-Monday-768x446.png.webp 768w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/1.Meet-Alfred-support-line-postponed-replies-till-Monday-768x446.png-300x174.webp 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><em>Meet Alfred support line did not respond us on a Sunday while boasting a 24\/7 support<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Try asking Linked Helper a question on a Sunday, and you will get a response within 30 minutes or sooner:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/2.-Linked-Helper-live-chat-available-at-weekends-min-768x432.png.webp\" alt=\"Linked Helper live chat responds within 30 minutes\" class=\"wp-image-5477\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/2.-Linked-Helper-live-chat-available-at-weekends-min-768x432.png.webp 768w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/2.-Linked-Helper-live-chat-available-at-weekends-min-768x432.png-300x169.webp 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><em>Linked Helper live chat responds within 30 minutes or sooner, including weekends<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Dont-spend-time-finding-your-unique-value-proposition-or-differentiating-features\"><\/span>#2 Don\u2019t spend time finding your unique value proposition or differentiating features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If your customers are primarily concerned with secure LinkedIn automation, it is enough to call your competitor \u201cthe most dangerous automation tool.\u201d Say that they \u201cleave obvious traces LinkedIn can detect easily,\u201d when in fact, Linked Helper clicks buttons just as a human and works like a human in a browser, being completely undetectable.<\/p>\n\n\n\n<p>Saying that your competitor \u201chas no safeguard at all,\u201d and \u201cno warning is provided by them [\u2026] about risky behavior\u201d sounds persuasive, too.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/3.Waalaxy-calls-Linked-Helper-a-dangerous-tool-1024x478.png.webp\" alt=\"\" class=\"wp-image-5478\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/3.Waalaxy-calls-Linked-Helper-a-dangerous-tool-1024x478.png.webp 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/3.Waalaxy-calls-Linked-Helper-a-dangerous-tool-1024x478.png-300x140.webp 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/3.Waalaxy-calls-Linked-Helper-a-dangerous-tool-1024x478.png-768x359.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Waalaxy calls Linked Helper \u2018a dangerous tool\u2019<\/em><\/figcaption><\/figure>\n\n\n\n<p>The reality is that the Linked Helper tool has a default cap of 150 actions per day per account. If you try to raise limits for certain actions, you will read a clear warning. Indeed, users can raise the total daily actions even to an astronomical 1,000 actions \u2013 but that\u2019s only because certain actions (like sending profiles to webhooks) do not affect your LinkedIn account activity levels.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"264\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/4.-Linked-Helper-limits-your-daily-activity-to-150-actions-by-default.png.webp\" alt=\"The default 24-hour activity limit in Linked Helper\" class=\"wp-image-5481\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/4.-Linked-Helper-limits-your-daily-activity-to-150-actions-by-default.png.webp 868w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/4.-Linked-Helper-limits-your-daily-activity-to-150-actions-by-default.png-300x91.webp 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/4.-Linked-Helper-limits-your-daily-activity-to-150-actions-by-default.png-768x234.webp 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><figcaption class=\"wp-element-caption\"><em>The default 24-hour activity limit in Linked Helper aims to keep your daily activity at bay.<\/em><\/figcaption><\/figure>\n\n\n\n<p>But again, who cares? False statements with strong language like \u201cmost dangerous\u201d will scare your customers enough so they trust you and not Linked Helper.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"258\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/5.-Linked-Helper-shows-a-warning-when-you-try-to-increase-daily-invites-2-1024x258.png.webp\" alt=\"Linked Helper gives you \u2018heads up\u2019 when you try to set too many daily actions\" class=\"wp-image-5483\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/5.-Linked-Helper-shows-a-warning-when-you-try-to-increase-daily-invites-2-1024x258.png.webp 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/5.-Linked-Helper-shows-a-warning-when-you-try-to-increase-daily-invites-2-1024x258.png-300x76.webp 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/5.-Linked-Helper-shows-a-warning-when-you-try-to-increase-daily-invites-2-1024x258.png-768x194.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Linked Helper gives you \u2018heads up\u2019 when you try to set too many daily actions.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Hide-your-own-flaws\"><\/span>#3 Hide your own flaws<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pointing at your competitor\u2019s product as \u201cdangerous\u201d and \u201cunsafe\u201d draws customers\u2019 attention away from your own tool\u2019s safety flaws. Most people are not very knowledgeable about how various applications work and won\u2019t know the difference between an extension and a standalone program in a technical sense. So why not use it to brag about your tool\u2019s alleged safety?<\/p>\n\n\n\n<p>Just as an example: to claim that Linked Helper \u201cworks on the handle of DOM, which means the source code of LinkedIn\u201d or that it uses \u201cHTML injection technology\u201d will distract an unprepared audience from realizing that it is your product \u2013 and not Linked Helper \u2013  which works like this. Meanwhile, Linked Helper remains the safest solution that does not touch the API, nor does it use the code injection technique.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"368\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/6.-Waalaxy-lied-about-how-Linked-Helper-works-1024x368.png.webp\" alt=\"\" class=\"wp-image-5484\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/6.-Waalaxy-lied-about-how-Linked-Helper-works-1024x368.png.webp 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/6.-Waalaxy-lied-about-how-Linked-Helper-works-1024x368.png-300x108.webp 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/6.-Waalaxy-lied-about-how-Linked-Helper-works-1024x368.png-768x276.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Waalaxy misleading customers about how Linked Helper works.<\/em><\/figcaption><\/figure>\n\n\n  \n  \n  <div class=\"\n    mailpoet_form_popup_overlay\n      \"><\/div>\n  <div\n    id=\"mailpoet_form_3\"\n    class=\"\n      mailpoet_form\n      mailpoet_form_shortcode\n      mailpoet_form_position_\n      mailpoet_form_animation_\n    \"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_3 .mailpoet_form {  }\n#mailpoet_form_3 form { margin-bottom: 0; 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Let&#039;s keep in touch. We publish new articles 2 times a week. Enjoy reading.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-Piggyback-on-your-competitors-strong-brand-name\"><\/span>#4 Piggyback on your competitor\u2019s strong brand name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When Linked Helper appeared on the market 6 years ago, it was a relatively new niche. However, a few players existed back then. Linked Helper managed to quickly grow its customer base (from zero to 70+ thousand downloads in the first year) and become the top-rated Chrome extension without criticizing other tools. Today it boasts 3,600 subscribers on YouTube and 40,000+ active users. We have every reason to say that Linked Helper has gained worldwide recognition. This was achieved through hard work aimed at creating new features and great experiences for our users. As new tools for LinkedIn automation started to emerge, it only pushed us to work harder. In certain ways our new competitors were ahead of us. Thus, by such criteria as \u201csimplicity of UI\u201d\u2019 and being \u201ccloud-based,\u201d we have always acknowledged their advantage over Linked Helper. This was not a simple or fast journey for us by any means.<\/p>\n\n\n\n<p>But what if you don\u2019t have years to wait and want to take a short cut?<\/p>\n\n\n\n<p>Just take all those googlers who search for Linked Helper and steal them! Mention Linked Helper whenever you write on your FAQ, do a page with pricing plans, or create a new article for your blog.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"242\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/7.-Mentioning-Linked-Helper-in-most-recent-articles-to-rank-higher-in-search-1024x242.png.webp\" alt=\"Mentioning Linked Helper in most recent articles\" class=\"wp-image-5485\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/7.-Mentioning-Linked-Helper-in-most-recent-articles-to-rank-higher-in-search-1024x242.png.webp 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/7.-Mentioning-Linked-Helper-in-most-recent-articles-to-rank-higher-in-search-1024x242.png-300x71.webp 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/7.-Mentioning-Linked-Helper-in-most-recent-articles-to-rank-higher-in-search-1024x242.png-768x182.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Mentioning Linked Helper in most recent articles to rank higher in search.<\/em><\/figcaption><\/figure>\n\n\n\n<p>This will get you more site visitors who will read that Linked Helper is \u201coutdated,\u201d \u201cunsafe,\u201d and \u201cdangerous.\u201d Remember \u2013 in this scenario we are building our marketing on lies, so no need to verify or be truthful about what Linked Helper is really capable of doing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-Make-false-product-comparisons\"><\/span>#5 Make false product comparisons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another great way to promote your product is to create a comparison table where you claim to have features that your competitor doesn\u2019t. Usually customers will be grateful that you\u2019ve done the work for them, so it\u2019s easy for them to choose among so many alternatives. If you simply choose not to mention the strengths of your competitor\u2019s product, it will be only half as persuasive as claiming some of their product\u2019s features are nonexistent. So go ahead and say that your competitor doesn\u2019t have certain features. And once done, don\u2019t bother to check or verify from time to time if anything has changed.<\/p>\n\n\n\n<p>For example, writing in 2022 that Linked Helper still doesn\u2019t have:<\/p>\n\n\n\n<p>\u2026Random quota delays<br>\u2026CRM\/Zapier integration<br>\u2026Campaign management<br>\u2026Statistics dashboard<br>\u2026a dedicated IP address for every account<\/p>\n\n\n\n<p>and other features that in fact we now have is a lie. But it may work in your favor if customers won\u2019t do their own checking.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"355\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/8.-False-product-comparison-makes-Linked-Helper-look-worse-1024x355.png.webp\" alt=\"False comparison by ProspectIn\" class=\"wp-image-5486\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/8.-False-product-comparison-makes-Linked-Helper-look-worse-1024x355.png.webp 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/8.-False-product-comparison-makes-Linked-Helper-look-worse-1024x355.png-300x104.webp 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/8.-False-product-comparison-makes-Linked-Helper-look-worse-1024x355.png-768x266.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>False comparison by ProspectIn makes Linked helper seem like a worse choice.<\/em><\/figcaption><\/figure>\n\n\n\n<p>A 2-minute search through the Linked Helper\u2019s Help Center using keywords like \u201cA\/B testing,\u201d and \u201cStatistics\u201d returns very straightforward tutorials to prove that Linked Helper has everything required for smooth LinkedIn automation:<\/p>\n\n\n\n<p><a href=\"https:\/\/linkedhelper.zendesk.com\/hc\/en-us\/articles\/360019349660-How-to-duplicate-a-campaign-in-Linked-Helper-2\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/linkedhelper.zendesk.com\/hc\/en-us\/articles\/360019349660-How-to-duplicate-a-campaign-in-Linked-Helper-2<\/a> (searchable by keyword \u2018A\/B testing)<\/p>\n\n\n\n<p><a href=\"https:\/\/linkedhelper.zendesk.com\/hc\/en-us\/articles\/360017491719-Dashboard-menu\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/linkedhelper.zendesk.com\/hc\/en-us\/articles\/360017491719-Dashboard-menu<\/a> (searchable by keyword \u2018Statistics\u2019).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What-to-do-if-youve-fallen-victim-to-someones-unfair-competitive-practices\"><\/span>What to do if you\u2019ve fallen victim to someone\u2019s unfair competitive practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On a serious note, none of the above listed examples are a safe way to promote your products. It may yield short-term profit for you, but reputational damage will last long.<\/p>\n\n\n\n<p>There\u2019s nothing wrong with product comparisons themselves or even using your strong competitor\u2019s brand to move up in the Google search rank. Targeting your competitors has been a legitimate way of advertising for a long time. It may take various forms. In contextual advertising, for example, it exists in the form of targeting users who search on Google for competitor brands. The so-called contextual display digital advertising (GDN) is targeting those who visit competitors\u2019 websites. In out-of-home advertising, this is the installation of your advertising billboard near the office or sales points of your competitor \u2013 many of your potential buyers go there, and you can attract them with a more beneficial offer. This is often done by hypermarkets, shopping centers, and car service stations.<\/p>\n\n\n\n<p>The devil is in detail, though. The method is fine as long as you don\u2019t blatantly lie about your rival\u2019s product.<\/p>\n\n\n\n<p>To begin with, misleading customers about any of the product features is contrary to trade and competition law in most countries. Thus, the <a href=\"https:\/\/www.ftc.gov\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Federal Trade Commission<\/a> in the United States works to \u201c<em>prevent unfair methods of competition and unfair or deceptive acts or practices in or affecting commerce<\/em>.\u201d<\/p>\n\n\n\n<p>What do you do if you discover that someone is lying about your product publicly? Maybe our experience of dealing with it will serve you well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Gather-data\"><\/span>#1 Gather data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You should begin by making a list of all false claims you\u2019d like to see disappear from public view. Find out who is spreading lies about your product. Study their website upside down: check the FAQ section, product comparison pages, and blog \u2013 and list all inaccurate or false statements about your product.<\/p>\n\n\n\n<p>Next, assess which claims could be regarded as a breach of law or easily proven to be false. Certain statements, even if you don\u2019t like them, could be representing someone\u2019s point of view \u2013 hence, it is hard to hold someone accountable for it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Try-to-settle-it-amicably-first\"><\/span>#2 Try to settle it amicably first<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before taking the matter to court, it is worth sending an email to the key decision makers \u2013 the CEO most often \u2013 of the company that is spreading lies. The company\u2019s management may be present on social media and in business-related social media groups.<\/p>\n\n\n\n<p>Show them what you\u2019ve found and ask them to remove the false information about your product. Most companies would prefer to resolve things peacefully rather than being dragged to court. But if you, like us, don\u2019t succeed at this step, it\u2019s time to take it down a formal path.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Put-together-a-C-D-letter\"><\/span>#3 Put together a C&amp;D letter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The next step would be to draft a Cease &amp; Desist letter in the name of a company owner or a senior executive. Call on a professional lawyer to help you or try finding examples on the Internet. By this time, you must have already found the management\u2019s emails and contact details.<\/p>\n\n\n\n<p>List all false claims you\u2019ve found and, wherever possible, submit your proof. We\u2019ve supplied every bullet point with a publicly available article from our Help Center that debunks the lie.<\/p>\n\n\n\n<p>Once you send the letter through, in a positive scenario, your competitor will remove false information or update their content to match the real state of things.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/9.-Submit-proof-to-every-false-claim-1024x339.png.webp\" alt=\"Submit proof to every false claim\" class=\"wp-image-5487\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/9.-Submit-proof-to-every-false-claim-1024x339.png.webp 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/9.-Submit-proof-to-every-false-claim-1024x339.png-300x99.webp 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/9.-Submit-proof-to-every-false-claim-1024x339.png-768x254.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Submit proof to every false claim your rivals make.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-Write-your-own-truth\"><\/span>#4 Write your own truth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As for the negative scenario, your last resort could be taking your opponent to court. But before you do that, why not use your blog as a weapon, too?<\/p>\n\n\n\n<p>After the first shock of reading such blatant lies about our product subsided, we seated ourselves comfortably to write our own statement in defense of Linked Helper. We explained in detail why, contrary to what they claimed, Linked Helper is safe to use, while their product has serious security flaws:<\/p>\n\n\n\n<p><a href=\"https:\/\/medium.com\/linked-helper\/waalaxy-is-extremely-dangerous-for-your-linkedin-account-944919183107\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/medium.com\/linked-helper\/waalaxy-is-extremely-dangerous-for-your-linkedin-account-944919183107<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does-litigation-on-false-advertising-ever-succeed\"><\/span>Does litigation on false advertising ever succeed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A few successful examples show that, yes, it does. Litigation on labeling, slander, or unfair competition can be a nerve-racking experience, but certain companies that practiced <a href=\"https:\/\/www.businessinsider.com\/false-advertising-scandals-2016-3#activia-yogurt-said-it-had-special-bacterial-ingredients-2\" target=\"_blank\" rel=\"noopener\" title=\"\">false advertising<\/a> or lied about their rival\u2019s product have been held accountable. In the <a href=\"https:\/\/www.crossfit.com\/battles\/major-victory-for-crossfit-judge-orders-terminating-and-massive-monetary-sanctions-against-the-nsca\" target=\"_blank\" rel=\"noopener\" title=\"\">CrossFit, Inc. v. National Strength and Conditioning Association<\/a> case of 2016, the plaintiff, CrossFit Inc., filed a suit against NSCA for making unsupported claims about high injury rates of athletes who were training under the CrossFit programs. The court ruled in favor of the plaintiff and made the NSCA pay <strong>$3,997,868.66 as a sanction<\/strong>.<\/p>\n\n\n\n<p>The boomerang method still works. If you still do not know how Linked Helper works, we suggest you go to <a href=\"https:\/\/www.linkedhelper.com\/\">the page<\/a> and thoroughly familiarize yourself with its main features. Also, don&#8217;t forget to download and install the tool on your computer. After a few hours of use, you will understand exactly how it works.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fba02f;color:#fba02f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fba02f;color:#fba02f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#Take-these-steps-if-youre-ready-to-lose\" >Take these steps if you&#8217;re ready to lose<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#1-Tell-your-site-visitors-that-you-have-a-wider-choice-of-support-channels-than-Linked-Helper\" >#1 Tell your site visitors that you have a wider choice of support channels than Linked Helper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#2-Dont-spend-time-finding-your-unique-value-proposition-or-differentiating-features\" >#2 Don\u2019t spend time finding your unique value proposition or differentiating features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#3-Hide-your-own-flaws\" >#3 Hide your own flaws<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#4-Piggyback-on-your-competitors-strong-brand-name\" >#4 Piggyback on your competitor\u2019s strong brand name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#5-Make-false-product-comparisons\" >#5 Make false product comparisons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#What-to-do-if-youve-fallen-victim-to-someones-unfair-competitive-practices\" >What to do if you\u2019ve fallen victim to someone\u2019s unfair competitive practices<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#1-Gather-data\" >#1 Gather data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#2-Try-to-settle-it-amicably-first\" >#2 Try to settle it amicably first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#3-Put-together-a-C-D-letter\" >#3 Put together a C&amp;D letter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#4-Write-your-own-truth\" >#4 Write your own truth<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/#Does-litigation-on-false-advertising-ever-succeed\" >Does litigation on false advertising ever succeed?<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the hunt for customers and money, companies sometimes turn to less than clean ways to promote their products. What you are going to read below is a guide for winning customers by telling them lies. It may be an appealing strategy when you try to launch a product in a mature market where a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-build-marketing-on-lies-anti-advice-for-fierce-competition-tactics\/\"> <span class=\"screen-reader-text\">How to build marketing on lies: Anti-advice for fierce competition tactics<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":11059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[3755],"tags":[91],"ppma_author":[153],"class_list":["post-5463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadgen-tips","tag-marketing"],"aioseo_notices":[],"lang":"en","translations":{"en":5463,"fr":24601,"pt":24612,"de":24623,"es":24634},"authors":[{"term_id":153,"user_id":13,"is_guest":0,"slug":"daria-larina","display_name":"Daria Larinne","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/a2f1f4914384a0cc13d2011462f9122e63c3d8380ff1237501fa7d2077e8c8db?s=96&r=g","author_category":"","first_name":"Daria","last_name":"Larinne","user_url":"","job_title":"","description":"Daria Erina is a Managing Director of Linked Helper. She joined Linked Helper soon after the project was born, and became the first customer support agent. She\u2019s on a mission to make the Linked Helper\u2019s solution feel like a piece of cake to new and existing customers, specifically by creating high-quality content."}],"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/5463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/comments?post=5463"}],"version-history":[{"count":17,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/5463\/revisions"}],"predecessor-version":[{"id":28381,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/5463\/revisions\/28381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/media\/11059"}],"wp:attachment":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/media?parent=5463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/categories?post=5463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/tags?post=5463"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=5463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}