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To get started, you can try adding custom variables to your CRM, Campaign, or Action. This is a simple task that will allow you to manually write columns that contain particular values in an Excel file. The software will take the necessary values for each message recipient based on the given URL. That is, the messages will be unique for each recipient. Good news \u2013 you don’t have to write them manually for everyone!<\/p>\n
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Using the IF-THEN-ELSE function can be the next level up and will make your job a lot easier.<\/p>\n
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<\/span>What is IF-THEN-ELSE in simple words?<\/span><\/h2>\n\n\n\n\n<\/p>\n
\n- checks the presence \u2013 or absence \u2013 of a value in a variable, and then<\/li>\n
- sends the correct message for either condition.<\/li>\n<\/ul>\n
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For example, your lead\u2019s LinkedIn page may lack certain information for your variables (e.g., the company name {company} may not be specified). In this case, the IF-THEN-ELSE operator is needed. Because the message template will be as personalized as possible for those contacts where the information is given, but at the same time there will be a standard version of the message if the information is not found.<\/p>\n
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<\/span>Working with the IF-THEN-ELSE operator step by step<\/span><\/h2>\n\n\n\n\n<\/p>\n
Next, we will take a closer look at what it\u2019s worth getting started with the IF clauses. We’ll cover how to add custom variables, but you can start by setting up the operator with built-in variables.<\/p>\n
\n\n\n\n<\/p>\n![\"LinkedIn](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2022\/08\/image10-7.png\")
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<\/span>How to quickly research and parse your leads\u2019 profiles<\/span><\/h3>\n\n\n\n \n \n
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For example, your lead\u2019s LinkedIn page may lack certain information for your variables (e.g., the company name {company} may not be specified). In this case, the IF-THEN-ELSE operator is needed. Because the message template will be as personalized as possible for those contacts where the information is given, but at the same time there will be a standard version of the message if the information is not found.<\/p>\n
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<\/span>Working with the IF-THEN-ELSE operator step by step<\/span><\/h2>\n\n\n\n\n<\/p>\n
Next, we will take a closer look at what it\u2019s worth getting started with the IF clauses. We’ll cover how to add custom variables, but you can start by setting up the operator with built-in variables.<\/p>\n
\n\n\n\n<\/p>\n<\/figure>\n\n\n\n\n<\/p>\n
<\/span>How to quickly research and parse your leads\u2019 profiles<\/span><\/h3>\n\n\n\n \n \n
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