{"id":8167,"date":"2023-01-23T21:47:37","date_gmt":"2023-01-23T18:47:37","guid":{"rendered":"https:\/\/www.linkedhelper.com\/blog\/?p=8167"},"modified":"2026-03-30T21:06:32","modified_gmt":"2026-03-30T18:06:32","slug":"linkedin-competitor-analysis-tool-for-swot-people-companies","status":"publish","type":"post","link":"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/","title":{"rendered":"LinkedIn competitor analysis tool for SWOT, people &amp; companies"},"content":{"rendered":"\n<p>According to LinkedIn&#8217;s 2022 report, <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/the-state-of-sales-2022-report\" target=\"_blank\" rel=\"noopener\" title=\"\">45% of sales reps<\/a> face the problem of insufficient data. Meanwhile, completed social media profiles can be a goldmine of useful information about your competitors and customers. In this article we will look at how Linked Helper will help you collect and store data for competitor analysis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>About people.<\/strong> This will help to analyze competitors in a narrow niche or in a job search. For example, you can be a real estate agent and collect for analysis on competitors in your niche.<\/li>\n\n\n\n<li><strong>About companies. <\/strong>You can collect data on all business profiles in the social network. Having previously sorted the companies with filters in LinkedIn, you will receive a report ready for SWOT analysis.<\/li>\n\n\n\n<li><strong>Correspondence data. <\/strong>You can study competitors better and in more detail if you write to them. For example, you can contact sales managers to learn more about the offers of competitor companies. In Linked Helper, you can do this in bulk and export the history of your correspondence for analysis in Excel.<\/li>\n<\/ul>\n\n\n\n<p>All data received <a href=\"https:\/\/www.linkedhelper.com\/\" title=\"\">from the software<\/a> will be highly relevant because the information on pages in social networks is often updated. You can download the information and analyze it using a vast variety of powerful Excel features for working with data.<\/p>\n\n\n\n<p>Let\u2019s review how to position your organization or personal page and make it shine on LinkedIn!<\/p>\n\n\n\t\t\t\t\t<div class=\"astra-advanced-hook-8683 \">\r\n\t\t\t\t\r\n\t\t<div  class=\"block-586e345f-ed4c-4fc2-b8b1-54b161e873ad areoi-element download2-block\">\r\n\t\t\t\r\n\t\t<div class=\"areoi-background  \">\r\n\t\t\t<div class=\"container-fluid\" style=\"padding: 0;\">\r\n\t\t\t\t<div class=\"row justify-content-start\">\r\n\t\t\t\t\t<div class=\"col \">\r\n\t\t\t            <div class=\"areoi-background__color\" \r\n\t                        \tstyle=\"background: rgba(66, 132, 176,1)\">\r\n\t                        <\/div>\r\n\r\n\t                    \r\n\r\n\t                    \r\n\r\n\t                    \r\n\t    \t\t\t<\/div>\r\n\t    \t\t<\/div>\r\n\t    \t<\/div>\r\n\t    <\/div>\r\n\t\r\n\t\t\t\n\n<h2 class=\"wp-block-heading\">Download Linked Helper 2<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">and get 14-day free trial right now<\/h3>\n\n\n\r\n\t\t\t\t\r\n\t\t<a \r\n\t\t\t\r\n\t\t\tclass=\"block-8b5d008f-4c2d-4b2d-a2af-e660be3e5cbe btn areoi-has-url position-relative btn-light\"\r\n\t href=\"https:\/\/www.linkedhelper.com\/member\/\" >\r\n\t\t\t\t\t\r\n\t\t\t\t\tDOWNLOAD \r\n\t\t\t\t\t\r\n\t\t\t\t\t \r\n\t\t\t\t<\/a>\r\n\t\t\t\n\n\n<p>If you are not yet in our list of users, then join. <br>We give you a trial version to start your experience with our LinkedIn tool.<\/p>\n\n\r\n\t\t\t \r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Competitor-analysis-basics-and-stages\"><\/span>Competitor analysis basics and stages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s worth keeping a tab on your market and niche. It doesn&#8217;t matter if you are a salesperson in a company or a CEO \u2013 regular monitoring will help build a connection with the target audience. It will be easier for you to stand out from your competition by creating a USP and an offer that meets the needs of the market and distinguishes you from other players.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Roadmap-for-your-research\"><\/span>Roadmap for your research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can look at this roadmap to get insights into your competitors&#8217; LinkedIn strategy. Pay attention to the best aspects to implement in your profile and communication style with clients.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/\u0413\u043b\u0430\u0432\u043d\u0430\u044f-\u0438-\u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430-\u2013-4-linkedin-competitor-analysis-1024x576.png\" alt=\"linkedin learning competitors \n\n\" class=\"wp-image-8168\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/\u0413\u043b\u0430\u0432\u043d\u0430\u044f-\u0438-\u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430-\u2013-4-linkedin-competitor-analysis-1024x576.png 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/\u0413\u043b\u0430\u0432\u043d\u0430\u044f-\u0438-\u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430-\u2013-4-linkedin-competitor-analysis-300x169.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/\u0413\u043b\u0430\u0432\u043d\u0430\u044f-\u0438-\u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430-\u2013-4-linkedin-competitor-analysis-768x432.png 768w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/\u0413\u043b\u0430\u0432\u043d\u0430\u044f-\u0438-\u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430-\u2013-4-linkedin-competitor-analysis-1320x743.png 1320w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/\u0413\u043b\u0430\u0432\u043d\u0430\u044f-\u0438-\u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430-\u2013-4-linkedin-competitor-analysis.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Set-benchmarks-for-evaluating-competitors\"><\/span>#1 Set benchmarks for evaluating competitors<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>Profile texts.<\/strong> What you write and &#8211; most importantly &#8211; how you write about yourself is essential to the branding and presentation of a personal account. A well-written text in the profile will help you rank higher in the results not only in the social network but also when searching through Google. That\u2019s why, it is important to collect all the texts and evaluate them for keywords \u2013 which you can then use for your account.<\/p>\n\n\n\n<p>In Linked Helper, after parsing competitors\u2019 profiles, you will receive all the texts from their pages \u2013 headline, summary, work experience descriptions, and skills. Based on these LinkedIn competitor texts, you can get keywords for optimization. Read <strong><a href=\"https:\/\/www.linkedhelper.com\/blog\/how-to-write-a-good-linkedin-headline-19-examples-for-linkedin\/\" title=\"How to write a good LinkedIn headline + 19 examples for LinkedIn\">how we massively explored profile headlines<\/a> in the article<\/strong>. If your competitors are company profiles, you will get the full company-related data as well.<\/p>\n\n\n\n<p><strong>Profile pictures.<\/strong> You can collect and analyze profile header images and main pictures. This will help you stand out in the search results from your rivals. In the table obtained from Linked Helper you will find quick links to competitors&#8217; avatars. There are also profile links that you can follow to view the header photo.<\/p>\n\n\n\n<p>LinkedIn set guidelines for avatars. Some photos you should avoid. There are <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a553474\/personalize-your-profile-with-a-background-photo-best-practices?lang=en\" target=\"_blank\" rel=\"noopener\" title=\"\">LinkedIn recommendations for background pics<\/a>. You can directly open the links from the file and look at 10-20 profiles of your competitors to get an idea of how they position themselves.<\/p>\n\n\n\n<p>The Linked Helper advantage is that when opening a direct link to a photo, you do not need to download the entire LinkedIn profile. So you don\u2019t spend action credits for this.<\/p>\n\n\n\n<p><strong>Posts and activity.<\/strong> Evaluate what competitors are writing about to develop a more appealing content strategy. Having developed content, you can get more exposure to it if you become more active. You can automate likes and comments on targeted leads through the software.<\/p>\n\n\n\n<p><strong>How they onboard clients in PM.<\/strong> You can find out how competitors behave in correspondence with leads if you write to them. Find out how quickly they respond and what they offer in order to adopt similar techniques in your own welcome message. Read about <a href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-cold-message-template-11-examples-for-3x-response-rate\/\" title=\"LinkedIn cold message template: 11 examples for 3X response rate \">LinkedIn cold message template: 11 examples for 3X response rate<\/a>. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Data-collection-via-Linked-Helper\"><\/span>#2 Data collection via Linked Helper<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>You can use campaigns to collect data about competitors. To do this, you can install the trial version and test the PRO functions of the software for 14 days free. In that time, you can determine your competition&#8217;s playbooks and improve your brand positioning.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Retrieving-data-as-a-CSV-to-analyze\"><\/span>#3 Retrieving data as a CSV to analyze<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This step can be completed at the end of a campaign. As a result of profile visits, the robot will collect data in the software. From the Campaign&#8217;s Lists tab, you can download the data on visited profiles. If you create a bulk messaging campaign, the table will store a history of sent and received messages via Linked Helper.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"239\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T211813.939.png\" alt=\"linkedin learning competitors with CSV file\n\n\" class=\"wp-image-8169\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T211813.939.png 655w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T211813.939-300x109.png 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<p>Let\u2019s see how to evaluate them objectively! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case-Track-LinkedIn-competitors-with-Linked-Helper\"><\/span>Case: Track LinkedIn competitors with Linked Helper<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the software, you can get a complete set of data on the profiles of people and companies. This is very convenient and can give you valuable insight into your competitors. For example, your rivals can be both organizations and individual entrepreneurs. Also, the profiles CEOs of competitor firms\u2019 CEOs can also be useful for analysis.<\/p>\n\n\n\n<p><em>For example, we run a copywriting agency. We are new to the market and need to understand other providers of similar services. How do these specialists interact with customers, how quickly do they respond to messages, and what is written on their profiles? Linked Helper is the perfect solution to find the answers!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Create-a-campaign\"><\/span>#1 Create a campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can start with an empty campaign and add actions to it. To collect data about people, the software only needs to visit the profile once. Therefore, as the first action, you can choose to like and leave a comment (if you want). This will further help increase your profile views as it might arouse interest of your target audience as soon as they\u2019ll get notified by LinkedIn of your activity. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"490\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T211913.457.png\" alt=\"linkedin profile analytics with Linked Helper campaign\" class=\"wp-image-8170\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T211913.457.png 748w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T211913.457-300x197.png 300w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Add-actions\"><\/span>#2 Add actions <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For the first action we picked \u2018Like and comment posts &amp; articles\u2019 to boost engagement and scrape data at the same time. \u2013 auto-liking &#8211;  for boosting engagement &amp; scraping. <\/p>\n\n\n\n<p><strong>Note<\/strong>: If you need an extensive and full dataset from profiles, add the \u2018Visit and extract profiles\u2019 action before \u2018Like and comment posts &amp; articles\u2019.  Because visiting for liking does not collect all the page info (skills and contact info will be missing). If all data is needed, then it\u2019s better to insert a visit action before the like. Also, not all users have posts\/articles. If liking is the last action, then profiles without posts will end up in the Fail section or in the Skipped list (if one more action is planned after). So \u2018<em>Visit and extract profiles\u2019 before auto-liking may be helpful.<\/em><\/p>\n\n\n\n<p>Meanwhile, we <a href=\"https:\/\/youtu.be\/-6t2rc2-Exs\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">prepared templates<\/a> for mass messages to communicate with competitors about their hourly rates. We later added this new action to the workflow of our campaign (described below in the section \u201cLinkedIn mass messaging to learn about competitors\u201d). Upon this campaign\u2019s completion, we received profile data and chat history all in one file. If you don\u2019t need to text them, just leave one action \u2013 <em>Like or <a href=\"https:\/\/support.linkedhelper.com\/hc\/en-us\/articles\/360016708400-Visit-Extract-profiles\" target=\"_blank\" rel=\"noopener\" title=\"Visit and extract profiles\">Visit and extract profiles<\/a>. <\/em><\/p>\n\n\n\n<p>How to add the action:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open your empty campaign created in step #1. <\/li>\n\n\n\n<li>Choose <strong>Workflow<\/strong>\u2192 <strong>Add action<\/strong>\u2192 Select action (Pick from the list) \u2192 <strong>Add<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144515.156-1024x359.png\" alt=\"LinkedIn competitor analysis tool add actions guide\" class=\"wp-image-8193\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144515.156-1024x359.png 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144515.156-300x105.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144515.156-768x269.png 768w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144515.156-1320x463.png 1320w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144515.156.png 1341w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Add-competitors-to-the-Queue-and-click-Start\"><\/span>#3 Add competitors to the Queue and click Start<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>At this stage, we were targeting a  narrow segment of competitors. As you can see on the screenshot, you can use almost any page on LinkedIn for sourcing profiles and analytics. We opened the Sales Navigator Search page and applied narrow filters to find copywriters with 5+ years\u2019 experience (this filter can be applied only in Sales Navigator). <\/p>\n\n\n\n<p><strong>How to collect target leads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open <strong>Workflow\u2192 Queue\u2192 +Add.<\/strong><\/li>\n\n\n\n<li>Choose a source. Here you have many options. Simply pick one and you will be redirected to the target page.<\/li>\n\n\n\n<li>Adjust filters on the search page. When the audience is filtered, pick the section C<strong>ollect\u2192 Start collecting.<\/strong><\/li>\n\n\n\n<li>In front of your eyes, leads from the search will be fast transferred to the campaign <strong>Queue<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"614\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144612.427.png\" alt=\"linkedin learning competitors add to Queue\" class=\"wp-image-8194\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144612.427.png 602w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144612.427-294x300.png 294w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"617\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144658.667.png\" alt=\"linkedin learning competitors choose parsing sourse\n\" class=\"wp-image-8196\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144658.667.png 1000w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144658.667-300x185.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144658.667-768x474.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1011\" height=\"583\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144731.314.png\" alt=\"linkedin learning competitors collect from the page\" class=\"wp-image-8197\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144731.314.png 1011w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144731.314-300x173.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144731.314-768x443.png 768w\" sizes=\"auto, (max-width: 1011px) 100vw, 1011px\" \/><\/figure>\n\n\n\n<p>When the collection is done, click on <strong>Start<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"286\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144759.628.png\" alt=\"linkedin learning competitors start campaign\" class=\"wp-image-8198\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144759.628.png 845w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144759.628-300x102.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144759.628-768x260.png 768w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-Download-data-from-the-Successful-list\"><\/span>#4 Download data from the Successful list<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After the software finished processing the campaign, we saw the number of profiles in the section with a green check mark increase. These were profiles of our copywriting competitors. And we could download them in CSV one by one, selectively or all at once.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"597\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212113.431.png\" alt=\"competitors analysis tool successful list\" class=\"wp-image-8173\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212113.431.png 686w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212113.431-300x261.png 300w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/figure>\n\n\n\n<p>How to download this CSV:<\/p>\n\n\n\n<p>Open the <strong>Successful<\/strong> action section\u2192 Choose<strong> All<\/strong>\u2192 Click on the <strong>Arrow icon<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"641\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144841.661.png\" alt=\"linkedin learning competitors download file\" class=\"wp-image-8199\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144841.661.png 724w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144841.661-300x266.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Click on <strong>Download\u2192<\/strong> Save file. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"630\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144912.326.png\" alt=\"linkedin learning competitors CSV setings\" class=\"wp-image-8200\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144912.326.png 560w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144912.326-267x300.png 267w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"391\" height=\"212\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144936.555.png\" alt=\"linkedin learning competitors save file as\" class=\"wp-image-8201\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144936.555.png 391w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T144936.555-300x163.png 300w\" sizes=\"auto, (max-width: 391px) 100vw, 391px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn-profile-analytics-via-one-spreadsheet\"><\/span>LinkedIn profile analytics via one spreadsheet <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Basically everything you need to know about competitor profiles is in one Linked Helper table. Look at the amount of data we received for further analysis.<\/p>\n\n\n\n<p>What does the download contain?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First name, last name, and links to their avatar and pages will add a personal touch to the lines in your report.<\/li>\n\n\n\n<li>Descriptions of all completed LinkedIn profile sections will help you give you ideas for better positioning and branding. For example, we used data from the headline to highlight the most frequently-used words using the <a href=\"https:\/\/www.wordclouds.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordCloud<\/a> tool. One of the benefits of such profile analysis can lie in SEO optimization. We decided to add top keywords to our agency descriptions and employee profiles to rank for them.<\/li>\n\n\n\n<li>Emails. These can be useful if you want to find out how your rivals respond to incoming emails.<\/li>\n\n\n\n<li>Number of followers and connections. You can sort the table to identify the most influential competitors.<\/li>\n\n\n\n<li>History of messages with additional data. Since we didn&#8217;t find everything we were looking for on the LinkedIn page (e.g. rate per hour), we decided to message them directly. There is nothing wrong with such an analysis to understand the optimal price for your services. (In the next section, we will look at how you can get more data about selected competitors in one file by messaging everyone at once).<\/li>\n\n\n\n<li>Over 314 columns of data. You can find literally everything! <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212155.354-1024x342.png\" alt=\"competitors analysis tool with exported spreadsheet\" class=\"wp-image-8174\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212155.354-1024x342.png 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212155.354-300x100.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212155.354-768x257.png 768w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212155.354.png 1289w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A simple one-step campaign in Linked Helper gave us profile data and engagement with 432 competitors in the niche. And all of it was accomplished in less than a week and without manual clicks! <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Read <a href=\"https:\/\/support.linkedhelper.com\/hc\/en-us\/search\/click?data=BAh7DjoHaWRsKwjf0JbSUwA6D2FjY291bnRfaWRpAxz6IToJdHlwZUkiDGFydGljbGUGOgZFVDoIdXJsSSJqaHR0cHM6Ly9zdXBwb3J0LmxpbmtlZGhlbHBlci5jb20vaGMvZW4tdXMvYXJ0aWNsZXMvMzYwMDE1Mzg0Nzk5LUhvdy10by1JbXBvcnQtQ1NWLWZpbGVzLWludG8tTVMtRXhjZWwGOwhUOg5zZWFyY2hfaWRJIikzYzQ3OTVkNS1lYzIyLTQzOGEtYjc5OS02MDlkZmIxMDI0ZDgGOwhGOglyYW5raQc6C2xvY2FsZUkiCmVuLXVzBjsIVDoKcXVlcnlJIghjc3YGOwhUOhJyZXN1bHRzX2NvdW50aTs%3D--03b1f6aa5da1c2eb5f4e3016927099e2bf8fe18d\" target=\"_blank\" rel=\"noopener\" title=\"\">how to open a CSV file in Excel<\/a> \u2013 it&#8217;s very simple!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn-mass-messaging-to-learn-about-competitors\"><\/span>LinkedIn mass messaging to learn about competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You may want to go further if what you learned about your competitors from studying their LinkedIn pages does not seem sufficient.. Consider sending a message to hundreds of people at once with a simple question. You would need to use a separate account to hide the nature of your business so they do not smell a rival in you. Pretend to be a client or partner. We can set a unique \u201copener\u201d using data from leads\u2019 profiles. For example, we wrote the string ourselves based on the Summary and added that to the file with our copywriter competitors. This will help you find common ground and show that you have studied their profile. That way you are more likely to receive an answer.<\/p>\n\n\n\n<p>How do you set variable strings? You can use the same trusty file that we downloaded in the last step. ext to the <strong>summary<\/strong> column, insert an empty <strong>cs_opener<\/strong> column. Here you can manually enter the first line of messages that includes data from the bio. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"197\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212228.677-1024x197.png\" alt=\"competitors analysis tool with LinkedIn mass messaging \n\" class=\"wp-image-8175\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212228.677-1024x197.png 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212228.677-300x58.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212228.677-768x147.png 768w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212228.677.png 1177w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once the file is ready:<\/p>\n\n\n\n<p>Enable the <strong>Custom template variables<\/strong> plug-in in the <strong>Plugin Store<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145011.665-1024x465.png\" alt=\"linkedin learning competitors plugin store\" class=\"wp-image-8202\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145011.665-1024x465.png 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145011.665-300x136.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145011.665-768x349.png 768w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145011.665-1320x599.png 1320w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145011.665.png 1331w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Upload file to campaign Queue via Custom variables button. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"602\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145102.362.png\" alt=\"linkedin learning competitors add custom variables\" class=\"wp-image-8203\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145102.362.png 436w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145102.362-217x300.png 217w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"640\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145141.075.png\" alt=\"linkedin learning competitors how to download leads\" class=\"wp-image-8204\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145141.075.png 736w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145141.075-300x261.png 300w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"493\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145217.460.png\" alt=\"linkedin learning competitors choose file with your variables\" class=\"wp-image-8205\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145217.460.png 746w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-27T145217.460-300x198.png 300w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/figure>\n\n\n\n<p>You will see your strings in the Message Template Editor when you pick to add custom variables.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"411\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212308.357.png\" alt=\"analyze competitors with custom mass messages\" class=\"wp-image-8176\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212308.357.png 701w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212308.357-300x176.png 300w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/figure>\n\n\n\n<p>To contact rivals and write to them personally, you can add new actions to the Linked Helper funnel. You may send them a message with direct questions in the message after they connect with you by adding &#8220;Message to 1st connections&#8221;.<\/p>\n\n\n\n<p>After the last action (Auto-likes or Visit and Extract), you may add auto-invite and auto-message actions to create a funnel like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Like and comment posts and articles;<\/li>\n\n\n\n<li>Invite 2nd and 3rd level contacts;<\/li>\n\n\n\n<li>Message to 1st connections.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">Read more about <a href=\"https:\/\/www.linkedhelper.com\/blog\/if-then-else-operator-explained-how-to-create-super-custom-messages-in-linked-helper\/\" title=\"IF-THEN-ELSE operator explained: how to create super custom messages in Linked Helper \">how custom strings and logical operators work in Linked Helper<\/a>.<\/p>\n\n\n\n<p>After receiving answers from your competitors, you will find all the messages aggregated in the table. This will help you to analyze the competition. Using Linked Helper, we were able to get real figures on the rates of market specialists in 2023. This may be the most up-to-date and honest analysis of competitors!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"312\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212358.765-1-1024x312.png\" alt=\"analyze competitors file for export example \n\n\" class=\"wp-image-8187\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212358.765-1-1024x312.png 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212358.765-1-300x91.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212358.765-1-768x234.png 768w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212358.765-1.png 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn-groups-get-analytics-by-contacting-members\"><\/span>LinkedIn groups: get analytics by contacting members<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your competitors may already be sorted into niche groups. Niche groups on LinkedIn are a wonderful source of targeted profiles if you&#8217;ve identified what groups to look at. For example, if you are an IT recruiter, then other recruiters are your challengers. And often you can find many niche LinkedIn groups where these people are actively discussing recruitment matters. You can learn about them directly from their profiles or send them messages (if you need to research something specific).<\/p>\n\n\n\n<p>The \u201cMessage sequence via group\u201d campaign template is designed to send one or several messages via a group page.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"633\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/2f1f194821.png\" alt=\"analyze competitors organizations extractor\" class=\"wp-image-8178\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/2f1f194821.png 770w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/2f1f194821-300x247.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/2f1f194821-768x631.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>You can also visit competitors\u2019 profiles that you find in a LinkedIn group if you just want to do profile analysis. Select a group as the target for any action in the software. Try <a href=\"https:\/\/support.linkedhelper.com\/hc\/en-us\/search\/click?data=BAh7DjoHaWRsKwjMScjSUwA6D2FjY291bnRfaWRpAxz6IToJdHlwZUkiDGFydGljbGUGOgZFVDoIdXJsSSJoaHR0cHM6Ly9zdXBwb3J0LmxpbmtlZGhlbHBlci5jb20vaGMvZW4tdXMvYXJ0aWNsZXMvMzYwMDE4NjI3MDIwLUxpa2UtYW5kLWNvbW1lbnQtcG9zdHMtYW5kLWFydGljbGVzBjsIVDoOc2VhcmNoX2lkSSIpMGI4ZDY5YjMtY2JjNy00NmM1LTkzMWQtNjkzOTgyNWMyNGY1BjsIRjoJcmFua2kGOgtsb2NhbGVJIgplbi11cwY7CFQ6CnF1ZXJ5SSIJbGlrZQY7CFQ6EnJlc3VsdHNfY291bnRpYQ%3D%3D--b5c4b5236a3c5f3eb28b0bcba81652de99bc3c38\" target=\"_blank\" rel=\"noopener\" title=\"\">Like and comment posts and articles<\/a> (to appear in competitors\u2019 feeds) or the less visible competitors&#8217; Visit &amp; extract (not all LinkedIn users are notified about visits).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"542\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212711.228.png\" alt=\"analyze competitors LinkedIn search bar\" class=\"wp-image-8179\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212711.228.png 745w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212711.228-300x218.png 300w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn-SWOT-analysis-parse-all-data-about-competing-companies\"><\/span>LinkedIn SWOT analysis: parse all data about competing companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Data about companies in this social network will allow you to make a detailed and up-to-date SWOT analysis. You can do it in an Excel spreadsheet that you download from Linked Helper. How can you do it?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Start-Organizations-Extractor\"><\/span>#1 Start Organizations Extractor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"633\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212743.812.png\" alt=\"analyze competitors organizations extractor create campaign\" class=\"wp-image-8180\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212743.812.png 770w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212743.812-300x247.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212743.812-768x631.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>You can choose the Organizations extractor template for scraping company pages. This is perhaps one of the simplest campaigns to set up: no templates and one step to add. Soon you will receive a complete dataset for analyzing competitor companies!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Choose-a-destination-for-the-parser\"><\/span>#2 Choose a destination for the parser<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You have complete freedom to add companies for scraping.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"522\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212821.924.png\" alt=\"analyze competitors choose source from LinkedIn\" class=\"wp-image-8181\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212821.924.png 1023w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212821.924-300x153.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212821.924-768x392.png 768w\" sizes=\"auto, (max-width: 1023px) 100vw, 1023px\" \/><\/figure>\n\n\n\n<p>Use all available filters to select companies in the basic solution. Or make a list using Sales Navigator. To speed up parsing, eliminate unwanted companies from the list and select only the pages you need in advance. The better you clean your initial queue, the faster you\u2019ll get your data.<\/p>\n\n\n\n<p>For example, we picked only firms focused on copywriting in Berlin. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"589\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212856.880.png\" alt=\"analyze competitors LinkedIn search bar\" class=\"wp-image-8182\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212856.880.png 622w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212856.880-300x284.png 300w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/figure>\n\n\n\n<p><strong>Hack<\/strong>: You can paste a LinkedIn search URL from the browser tab as a collection source in Linked Helper. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"163\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212948.871.png\" alt=\"analyze competitors with search results URL\" class=\"wp-image-8183\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212948.871.png 989w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212948.871-300x49.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T212948.871-768x127.png 768w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\" \/><\/figure>\n\n\n\n<p>After collecting profiles, you will see how the number in the Successful list in the campaign has increased. This means that it is time to harvest the fruits. Just download the ready-made data for SWOT analysis. You will see descriptions of competitors&#8217; companies and their number of employees, which will help you define the companies\u2019 positioning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Fill-in-SWOT-template-in-the-spreadsheet\"><\/span>#3 Fill in SWOT template in the spreadsheet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the exported spreadsheet, you can add an analysis sheet to quickly transfer ideas. You can <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/11VEJ1Zx0ccEWbGc4icuW5hSnoIOseSP5vkZtvdzYAng\/edit#gid=1890926259\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">try this spreadsheet<\/a> for your business.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T213021.374-1024x336.png\" alt=\"analyze competitors SWOT template\" class=\"wp-image-8184\" srcset=\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T213021.374-1024x336.png 1024w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T213021.374-300x98.png 300w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T213021.374-768x252.png 768w, https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/01\/pasted-image-0-2023-01-23T213021.374.png 1197w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Built-in-LinkedIn-analytics-tools-for-tracking-rivals\"><\/span>Built-in LinkedIn analytics tools for tracking rivals <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The social network provides a built-in competitors analysis tool that gives you some insights into competitors\u2019 profiles. This service, however, only helps to study company profiles. You will not be able to deeply study competitors through people&#8217;s profiles (there is no better tool for this than Linked Helper).<\/p>\n\n\n\n<p>Also, to receive analytics, you must have a completed organization profile. After that, the social network will show you competitors for analytics. You can learn more about competitors&#8217; company subscriptions and their content. Basically, all metrics will show <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a553615\" target=\"_blank\" rel=\"noopener\" title=\"\">engagement metrics<\/a> about your profile. But you can get a daily update on the top publications of competing firms in 30 days. Ideally, use the Linked Helper scraper along with built-in analytics to get a better idea of competitors. This may give you a good benchmark of how you\u2019re doing! <\/p>\n\n\n  \n  \n  <div class=\"\n    mailpoet_form_popup_overlay\n      \"><\/div>\n  <div\n    id=\"mailpoet_form_3\"\n    class=\"\n      mailpoet_form\n      mailpoet_form_shortcode\n      mailpoet_form_position_\n      mailpoet_form_animation_\n    \"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_3 .mailpoet_form {  }\n#mailpoet_form_3 form { margin-bottom: 0; }\n#mailpoet_form_3 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_3 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_3 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_3 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_3 .mailpoet_segment_label, #mailpoet_form_3 .mailpoet_text_label, #mailpoet_form_3 .mailpoet_textarea_label, #mailpoet_form_3 .mailpoet_select_label, #mailpoet_form_3 .mailpoet_radio_label, #mailpoet_form_3 .mailpoet_checkbox_label, #mailpoet_form_3 .mailpoet_list_label, #mailpoet_form_3 .mailpoet_date_label { display: block; 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Let&#039;s keep in touch. We publish new articles 2 times a week. Enjoy reading.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"All-in-all-A-LinkedIn-analytics-tool-to-spy-on-everyone\"><\/span>All in all: A LinkedIn analytics tool to spy on everyone<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To sum up, LinkedIn analytics is available both through the platform and with smart third-party tools like Linked Helper. The difference is that LinkedIn built-in mechanisms will not help you copy data from hundreds and thousands of personal and company accounts. But these pages contain the most relevant data that people update far more often than their website. That&#8217;s why <a href=\"https:\/\/www.linkedhelper.com\/\" title=\"\">Linked Helpe<\/a>r is a free way to get a relevant, organized info package to know everything! You can use the spreadsheet further by utilizing Excel&#8217;s data manipulation capabilities. You can also continue your competitor analysis through mass message outreach and message history scraping.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fba02f;color:#fba02f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fba02f;color:#fba02f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#Competitor-analysis-basics-and-stages\" >Competitor analysis basics and stages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#Roadmap-for-your-research\" >Roadmap for your research<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#1-Set-benchmarks-for-evaluating-competitors\" >#1 Set benchmarks for evaluating competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#2-Data-collection-via-Linked-Helper\" >#2 Data collection via Linked Helper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#3-Retrieving-data-as-a-CSV-to-analyze\" >#3 Retrieving data as a CSV to analyze<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#Case-Track-LinkedIn-competitors-with-Linked-Helper\" >Case Track LinkedIn competitors with Linked Helper<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#1-Create-a-campaign\" >#1 Create a campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#2-Add-actions\" >#2 Add actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#3-Add-competitors-to-the-Queue-and-click-Start\" >#3 Add competitors to the Queue and click Start<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#4-Download-data-from-the-Successful-list\" >#4 Download data from the Successful list<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#LinkedIn-profile-analytics-via-one-spreadsheet\" >LinkedIn profile analytics via one spreadsheet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#LinkedIn-mass-messaging-to-learn-about-competitors\" >LinkedIn mass messaging to learn about competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#LinkedIn-groups-get-analytics-by-contacting-members\" >LinkedIn groups get analytics by contacting members<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#LinkedIn-SWOT-analysis-parse-all-data-about-competing-companies\" >LinkedIn SWOT analysis parse all data about competing companies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#1-Start-Organizations-Extractor\" >#1 Start Organizations Extractor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#2-Choose-a-destination-for-the-parser\" >#2 Choose a destination for the parser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#3-Fill-in-SWOT-template-in-the-spreadsheet\" >#3 Fill in SWOT template in the spreadsheet<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#Built-in-LinkedIn-analytics-tools-for-tracking-rivals\" >Built-in LinkedIn analytics tools for tracking rivals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/#All-in-all-A-LinkedIn-analytics-tool-to-spy-on-everyone\" >All in all A LinkedIn analytics tool to spy on everyone<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>According to LinkedIn&#8217;s 2022 report, 45% of sales reps face the problem of insufficient data. Meanwhile, completed social media profiles can be a goldmine of useful information about your competitors and customers. In this article we will look at how Linked Helper will help you collect and store data for competitor analysis: All data received &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.linkedhelper.com\/blog\/linkedin-competitor-analysis-tool-for-swot-people-companies\/\"> <span class=\"screen-reader-text\">LinkedIn competitor analysis tool for SWOT, people &amp; companies<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":8189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[3755],"tags":[130],"ppma_author":[149],"class_list":["post-8167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadgen-tips","tag-linkedin-analytics"],"aioseo_notices":[],"lang":"en","translations":{"en":8167,"fr":23865,"pt":23894,"de":23923,"es":23952},"authors":[{"term_id":149,"user_id":2,"is_guest":0,"slug":"amazonkayaaa","display_name":"Margarita Servar","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/065b5a868d7db401a2558186736794214678b2799e407be2255c9f9eb42f2fc0?s=96&r=g","author_category":"","first_name":"Margarita","last_name":"Servar","user_url":"","job_title":"","description":"Margarita is a Content Manager and author at the Linked Helper blog, dedicated to providing practical and useful material. She conducts research and tests automation tools, drawing on practical experiences and interviews with LinkedIn marketing experts."}],"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/8167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/comments?post=8167"}],"version-history":[{"count":11,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/8167\/revisions"}],"predecessor-version":[{"id":28405,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/posts\/8167\/revisions\/28405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/media\/8189"}],"wp:attachment":[{"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/media?parent=8167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/categories?post=8167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/tags?post=8167"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.linkedhelper.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=8167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}