LinkedIn message automation is a functionality that allows you to send personalized messages to your LinkedIn connections or prospects without manually typing them. It can help you save time, increase engagement, and generate more leads on LinkedIn.<\/p>\n\n\n\n
If you are on a mission to reach out to 2,000 SEO experts to spread the word about your newly created software or a training course you\u2019ve designed, you will soon find that it all comes down to a repetitive \u201cconnect-type-send\u201d cycle. You\u2019ll have little variety in your messages, it will mostly be the same text to different people. Where there is a predictable pattern, there is… spam. Or perhaps, is there not?<\/p>\n\n\n\n
Let\u2019s be clear on that.<\/p>\n\n\n\n
LinkedIn automation tools are not for spamming. They were created to help marketers, salespeople, and anyone who does prospecting on LinkedIn eliminate manual work and help them work faster and more efficiently. The tools themselves do not spam people.<\/p>\n\n\n\n
You <\/em>might spam people \u2013 if you get your messaging strategy totally wrong.<\/p>\n\n\n\n You can think of automation tools as simply executors of your will. It\u2019s on you to control who, when, and how often to invite or message, and what your messages will be like. And after you have that strategy in place, you can safely resort to the right automation tool to do the boring part.<\/p>\n\n\n\n Let’s consider an example: <\/p>\n\n\n\n \u274c What do you think will happen if you send out 2,000 invitations with the text shown below? This sender, using automation, is neglecting the rules by including obvious errors in the text, which creates distrust and the urge to mark it as spam.<\/p>\n\n\n\n <\/p>\n\n\n\n \u274c Another ineffective and spammy approach to automation is the immediate attempt to sell, as illustrated in the example below.<\/p>\n\n\n\n <\/p>\n\n\n\n \ud83d\udd25 Now, compare it to a human-like text that could also be used with automation. By incorporating personalization, mentioning shared interests, and fostering a sense of knowledge exchange instead of a direct sales pitch, this message receives responses.<\/p>\n\n\n\n <\/p>\n\n\n\n From this, we can conclude that the sender alone influences the spamminess of the messages through the strategy of the outreach sequence, the quality of the message content, and the intervals between different messages.<\/p>\n\n\n\t\t\t\t\t If you are not yet in our list of users, then join. Let’s explore the types of messages that you can confidently entrust to automation tools with sufficient functionality.<\/p>\n\n\n\n Many newcomers make the mistake of sending identical, non-personalized messages to hundreds of users. This behavior is normally flagged as spam.<\/p>\n\n\n\n LinkedIn may categorize generic messages as “Other” in the inbox, if the algorithm deems them irrelevant. While not yet considered spam, there is less chance that the message will be seen.<\/p>\n\n\n\n <\/p>\n\n\n\n If you are marked as spam by LinkedIn, your messages can end up in the spam folder. Additionally, LinkedIn provides users with the option to report messages as spam by selecting “Report this conversation.”<\/p>\n\n\n\n <\/p>\n\n\n\n Being reported as spam on LinkedIn can have consequences for your account. LinkedIn takes these reports seriously<\/a> and investigates each case. Here’s what may happen if you’re reported:<\/p>\n\n\n\n The likelihood of ending up in the spam folder depends on the spamminess of the text and whether the same text is sent to many contacts.<\/p>\n\n\n\n Explore approaches to reduce the likelihood of being marked as spam below.<\/p>\n\n\n\n <\/p>\n\n\n\n Address people by name and never start with a generic, impersonal sentence. No one fancies receiving a bald \u201cInterested in receiving 5\u0425 unique visitors per month?\u201d Being polite is expected. Use introductions via mutual contact. Sales Navigator offers Team Link Intro to highlight what you might have in common with each person. But even a basic LinkedIn account gives you data about mutual connections. <\/p>\n\n\n\n \u201cHello, Mike. Good to see that {mutualcontact} is part of your network, too.\u201d <\/em><\/p>\n\n\n\n This shows that you have taken the time to research and understand their professional network.<\/p>\n\n\n\n The key principle of this approach is to gather relevant information about the recipient before initiating outreach. This information can range from a news article or a post to even a noteworthy detail from their summary<\/strong>. <\/p>\n\n\n\n In the example shown in the image, you can observe the implementation of a personalized string in the invite note, which is tailored to the recipient’s bio information.<\/p>\n\n\n\n <\/p>\n\n\n\n Prior to reaching out to each lead on your target list, you can put together a list of warm-up conversation starters: what you\u2019ve recently learned from the news, or what they posted lately. Sales Navigator offers Alerts that bring news about your audience, but you can also research it elsewhere. <\/p>\n\n\n\n Learn how to Incorporate a variable line<\/a> that references this information, which can be personalized for each individual using an automation tool.<\/p>\n\n\n\n You can learn from the positive experience of this automation tool user<\/a> and apply their approach to reduce the likelihood of being marked as spam. By incorporating news into your message, you demonstrate knowledge of the person’s interests, which can increase conversion rates.<\/p>\n\n\n\n <\/p>\n\n\n\n You can attach photos, videos, or link previews to mass messages. These can contain variables from the recipient’s profile, such as their name, job title, or other information. This integration with automation tools is normally facilitated through third-party services.<\/p>\n\n\n\n It’s important to carefully select contacts when messaging<\/a> outside of your network. Before launching your auto-campaign, it’s best to filter out users who are irrelevant to your message. If many irrelevant users receive your message, they are more likely to mark it as spam. Even if the remaining recipients are relevant it can damage your outreach.<\/p>\n\n\n\n The filtration process for LinkedIn automation tools consists of two stages. <\/p>\n\n\n\n #1 – Prefiltration:<\/strong><\/p>\n\n\n\n The initial stage of filtration, known as prefiltration, involves applying filters based on the options available through LinkedIn’s search pages, Sales Navigator, and Recruiter Talent. However, it’s important to note that these filters may not accurately capture all your desired criteria.<\/p>\n\n\n\n #2 – Post-filtration:<\/strong><\/p>\n\n\n\n The second stage, post-filtration, plays a crucial role in the filtration process. Not all automation tools provide this feature, but it allows for additional filtering after extracting contacts from the search results. This step ensures a more precise selection of your target audience, aligning with your specific criteria. <\/p>\n\n\n\n For a detailed understanding of both filtration stages, please refer to the “Define the audience that you’d love to engage with” section.<\/p>\n\n\n\n Fortunately, there are tools readily available that can automate the personalization process, minimizing the risk of being flagged as spam.<\/p>\n\n\n\n However, you should always remember to use LinkedIn message automation responsibly and ethically. Remember these golden rules:<\/p>\n\n\n\n![\"Example](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/06\/image-50-1.png\")
<\/figure>\n\n\n\n![\"Example](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/06\/image-43.png\")
<\/figure>\n\n\n\n![\"Invite](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/06\/image-42.png\")
<\/figure>\n\n\n\nDownload Linked Helper 2<\/h2>\n\n\n\n
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We give you a trial version to start your experience with our LinkedIn tool.<\/p>\n\n\r\n\t\t\t \r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\n\n\n\n<\/span>What can be automated exactly?<\/span><\/h3>\n\n\n\n
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<\/span>What leads to a message being marked as spam?<\/span><\/h3>\n\n\n\n
![\"LinkedIn](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/06\/image-45.png\")
<\/figure>\n\n\n\n![\"Example](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/06\/image-47-1.png\")
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<\/span>Tips to use LinkedIn message automation ethically<\/span><\/h3>\n\n\n\n
<\/span>#1 Warm and personal greeting <\/span><\/h4>\n\n\n\n
![\"Example](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/06\/image-44.png\")
<\/figure>\n\n\n\n<\/span>#2 Try deep personalization<\/span><\/h4>\n\n\n\n
![\"Example](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/06\/image-48.png\")
<\/figure>\n\n\n\n<\/span>#3 Use personalization through content<\/span><\/h4>\n\n\n\n
![\"Example](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/06\/image-52.png\")
<\/figure>\n\n\n\n<\/span>#4 Filter audiences before reaching out<\/span><\/h4>\n\n\n\n
![\"Dashboard](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/06\/image-46.png\")
<\/figure>\n\n\n\n![\"LinkedIn](\"https:\/\/www.linkedhelper.com\/blog\/wp-content\/uploads\/2023\/06\/image-49-1024x211.png\")
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