How to Add a Custom Button to Your LinkedIn Profile?

A LinkedIn Button is a Share or Follow Company plugin, or the official [in] logo linked to your profile, that sends visitors to your LinkedIn presence with one click. You can place it on a website or in an email footer to turn casual readers into connections. For more on how others see your profile, read: How to View Your LinkedIn Profile as Someone Else (Full Guide + Leadgen Tips).

Why Add a LinkedIn Button?

• Get more profile views and connection requests.
• Let readers share your blog post, white paper, or job ad with their network.
• Grow company-page followers from a sidebar or landing page.
• Give recruiters quick access to your profile from your email signature.
• Direct prospects to your LinkedIn profile before demos or sales calls.

Want more tips? See these 15 Effective Strategies to build your LinkedIn presence.

How to Add a LinkedIn Button

Add the Button to a Website (HTML)

1. Open LinkedIn Plugins
2. Pick Share (enter the page URL you want shared) or Follow Company (enter your LinkedIn Company ID from your admin URL).
3. Copy the auto-created snippet.
4. Paste the code into your site's HTML where you want the button.
5. Save and publish. The button appears immediately.

<script src="https://platform.linkedin.com/in.js" type="text/javascript">lang: en_US</script>
<script type="IN/FollowCompany" data-id="1337"></script>

Add the Button to an Email Signature

1. Download the official [in] logo from LinkedIn Brand Downloads (minimum 21px tall per brand guidelines).
2. In Gmail, Outlook, or Apple Mail, open Signature settings.
3. Insert the image, highlight it, and click "Add link."
4. Paste your full LinkedIn URL and save.
5. Send a test message to check the display on desktop and mobile.

Best Practices

• Place widgets above the fold or near author bios.
• Keep at least 8–12px padding so the button doesn't look like an ad.
• Use LinkedIn blue (#0A66C2) or a monochrome theme.
• Limit email graphics to under 40kB to avoid spam filters.
• Test at 100%, 75%, and 50% zoom. The button should stay readable at 16–24px.
• Never stretch or recolor the [in] logo. Follow LinkedIn brand rules.
• Use one button per page. Too many options confuse visitors.

Bonus Tips

• Selected Premium Business, Sales Navigator, and Recruiter Lite subscribers can add a "Visit my website" button in their profile header without any code.
• Pair your LinkedIn button with testimonial screenshots for social proof.
• Obtain consent in the EU/EEA before loading LinkedIn plugin cookies, as the embed script sets third-party cookies.

For more on LinkedIn visibility, read: How Does the LinkedIn Algorithm Work? Boost Visibility in 2026.