Industry: B2B Marketing and Demand Generation
Company Type: Consulting
Use Cases: Lead generation, awareness campaigns, account list outreach, personalized messaging at scale
Key Results
• Up to 50 percent of webinar registrations sourced through Linked Helper
• 50 to 100 signups per campaign from Linked Helper alone
• Reliable daily outreach across multiple client accounts
• Hyper-personalized messaging using custom fields and CSV imports
When we spoke with Eric Jan C. van Putten, a senior B2B marketing consultant with more than a decade of experience building demand generation engines for mid-size technology companies, one pattern emerged immediately. Linked Helper is not a side tool in his ecosystem. It is the operational layer that keeps awareness, engagement, and pipeline generation moving every single day.
Eric’s role is to design predictable systems. His clients rely on him to grow sales networks, increase reach across buying committees, and generate real conversion when there is something worth promoting, such as webinars, downloadable assets, or targeted campaigns. Linked Helper plays a central role in making that consistency possible.
He has been using Linked Helper for around five years, and during the interview he returned to the same point repeatedly. The tool works, the level of customization is deep, and the support team responds faster than any SaaS product he uses.
This case study explores how Eric uses Linked Helper across consulting engagements, which features matter most in his workflows, and how automated outreach contributes directly to measurable business outcomes for his clients.
The Challenge
Before using Linked Helper, outreach inside many of his clients’ organizations depended heavily on individual habits. Some salespeople sent invitations regularly, others forgot. Follow-ups were inconsistent. Activity levels fluctuated from week to week, and opportunities were lost simply because momentum was not sustained.
As these organizations grew, the problem became more complex. They were no longer targeting a single decision maker. They needed to reach entire buying committees, promote recurring webinars, distribute new content, and maintain visibility across hundreds or thousands of relevant prospects.
Manual outreach could not scale to meet these demands. Eric needed a system that ensured daily activity for every salesperson, without interrupting their core work. And when a conversion point appeared, such as a webinar or campaign launch, the system had to deliver results reliably.
Why He Chose Linked Helper
Over the years, Eric tested several LinkedIn automation tools, including DuckSoup and Dripify, often through client engagements. He ultimately standardized on Linked Helper for reasons that are especially important in multi-client, multi-account environments.
Reliability at scale was the first factor. When managing outreach across many teams, stability is critical. Linked Helper behaves consistently across accounts, allowing Eric to design workflows that continue running without constant intervention.
Safety through click-based automation was equally important. Linked Helper operates as a desktop-based click automation tool rather than an API integration. For Eric, this approach provides greater control and long-term safety when campaigns run continuously across different regions and industries.
Deep configuration options also played a major role. Eric builds structured processes and needs precise control over delays, filters, sequencing logic, custom fields, and CSV imports. Linked Helper allows him to architect outreach as a system rather than a collection of isolated actions.
Pricing that scales made it feasible to automate outreach across entire sales teams. The licensing model allows multiple users to run campaigns without creating excessive software costs.
Finally, support quality was a decisive factor. Eric emphasized that the support team responds within minutes, even outside standard business hours. For him, fast support directly translates into campaign uptime and predictable delivery for his clients.
The Solution
Eric uses Linked Helper as a daily execution engine inside broader demand generation strategies. His philosophy is simple. Grow the network, maintain consistent touchpoints, and convert when the timing is right. Linked Helper enables this snowball effect by running structured outreach continuously in the background.
The tool is typically deployed alongside other channels such as content marketing, paid advertising, and email. Linked Helper does not replace these channels. Instead, it strengthens them by ensuring consistent visibility and engagement on LinkedIn.
How Eric Uses Linked Helper in Practice
Warming Audiences with View and Extract
Eric often begins campaigns using the View and Extract action. This creates a natural first interaction by visiting profiles before sending invitations. At the same time, it allows him to collect profile data and build structured lists that can be reused later in the campaign.
This warm-up step improves acceptance rates and sets the foundation for more relevant follow-up messaging.
Controlled Invite to Connect Campaigns
Connection requests are sent at a steady, conservative pace. Eric typically automates around 15 invitations per day per salesperson. This ensures that outreach runs every day, salespeople consistently use their available invitation quota, and manual activity remains unaffected.
Over time, this consistent activity compounds into significant network growth across entire teams.
Automatic Filtering of New Connections
Once invitations are accepted, Linked Helper automatically filters new first-degree connections and moves them into the next stage of the workflow. This prevents contacts from being missed and ensures timely follow-up.
Personalized Messaging at Scale
This is where Eric’s workflows become more advanced. He pre-generates highly personalized messages externally using AI tools, incorporating variables such as job title, industry, company size, account lists, and event interest. These messages are then uploaded into Linked Helper via CSV files and custom fields.
Linked Helper handles sequencing, delivery, and logic, while maintaining personalization at a scale that would be impossible to manage manually.
Event and Offer Promotion
When clients launch a webinar, publish new content, or promote an event, Linked Helper becomes a conversion engine. Eric uses actions such as Invite to Event and Invite to Follow Organization, combined with lists built from post engagement, comments, or account-based targeting.
This structured approach turns ongoing outreach into measurable conversions.
Reporting and Transparency with Webhooks
For clients who need full visibility, Eric uses Linked Helper’s webhook action to send campaign data to external systems. By connecting these webhooks to Google Sheets via Zapier on the user side, clients can monitor activity in real time.
Dashboards typically include new connections, message volume, acceptance rates, and campaign progress. This transparency helps stakeholders understand how outreach supports pipeline development.
Results
Across multiple consulting engagements, Linked Helper plays a direct role in generating awareness, traffic, and pipeline.
In recent webinar campaigns, Linked Helper delivered up to 50 percent of total registrations. Depending on the audience, this translated to 50 to 100 signups sourced directly from LinkedIn outreach, without paid advertising.
By automating daily invitation usage, every salesperson maintains consistent activity levels. Over time, this creates predictable audience growth and stronger engagement across organic posts and campaigns.
When targeting specific industries, account lists, or event audiences, Eric’s clients consistently generate qualified conversations and pipeline opportunities.
Success Story Highlight
For a mid-size B2B technology company, Eric supported a webinar campaign using Linked Helper as a core distribution channel. The outcome was clear. Half of all webinar registrations came from Linked Helper outreach alone, making it one of the most cost-efficient campaigns the company ran that year.
How His Approach Evolved
Over time, Eric refined his workflows. Audiences became smaller and more precise. Messaging became increasingly personalized through CSV imports and custom fields. Account-based campaigns became more common.
What did not change was the underlying strategy. Build momentum through consistent outreach, let automation run daily, and convert strategically when the opportunity appears.
Advice for New Users
Eric’s recommendation is straightforward. Start with a clear strategy. Define your target audience. Use Linked Helper consistently every week. Treat it as a core part of your demand generation system rather than a shortcut.
In One Sentence
Eric describes Linked Helper as:
“An automated way to grow, reach, build awareness, and convert at the right moments through a powerful snowball effect.”
