The Business: LinkedIn 15X, led by founder Hugh Lorch.
Their Mission: To help B2B professionals (in fields like Commercial Lending, Consulting, and SaaS) transform LinkedIn into a powerful sales engine.
The Challenge: Manual LinkedIn outreach consumed 20 to 40 hours weekly, creating a bottleneck for client growth and revenue.
The Solution with Linked Helper: Implemented a system using Linked Helper to automate targeted connection campaigns, deploy personalized multi-step messages, and efficiently discover prospect emails.
Key Results:
- $100,000 to $200,000+: Typical annual revenue achieved by their clients.
- $118,000: Revenue generated by one client in just 45 days.
- 90%+ reduction in time spent weekly on LinkedIn outreach (down to ~2 hours).
- 2 to 3x increase in qualified leads (based on Hugh’s direct experience).
Introduction: Turning LinkedIn into a Sales Machine
Many B2B professionals know LinkedIn has potential, but turning that potential into actual sales isn’t always easy. That’s where Hugh Lorch comes in. As the founder of LinkedIn 15X, he helps businesses grow by using LinkedIn more strategically. His proven method combines smart outreach with automation tools like Linked Helper to save time and deliver real, measurable results.
The Challenge: Manual LinkedIn Was a Roadblock
Before discovering a better approach, Hugh and his clients struggled with manual LinkedIn outreach. It wasn’t a lack of effort, the problem was scalability.
“It was almost a nightmare,” Hugh recalls. “You had to manually search for leads, send invitations, follow up, respond, and organize all of that across multiple tools.”
Back then, outreach could take up to 40 hours per week. Hugh estimates that for every 200 weekly invites (LinkedIn’s limit), he would spend hours:
- finding prospects;
- manually inviting and following up (3 to 5 to 7 day cycles);
- checking multiple inboxes (LinkedIn, email, CRM);
- keeping track of leads that ghosted or never replied.
With reply rates around 8%, even small inefficiencies led to major time loss. Leads would go cold, messages would be missed, and without automation, scaling wasn’t realistic.
The Solution: How Linked Helper Powers the LinkedIn 15X Method
When Hugh began comparing tools, he wanted something that felt reliable and intuitive.
“I compared Linked Helper to other tools like Dux-Soup. To me, it wasn’t even close. Linked Helper was by far the best.”
Why? Because it integrated naturally into the workflow, handled complex sequences, and offered more control over LinkedIn’s outreach process.
Word from Linked Helper / Expert comment ***
How LinkedIn 15X Uses Linked Helper:
For many professionals, outreach feels random or reactive. Hugh emphasizes that success only came when they started treating LinkedIn like a real sales channel, not just a networking site.
“You need systems, not just tools. Tools help you act. Systems help you scale.”
Linked Helper made it possible to build repeatable sequences that multiple team members could follow. Whether a client was a solo consultant or part of a 10-person team, the same framework applied, making results more predictable and easier to improve over time.
- Precise Targeting with Automation
Hugh helps clients define their Ideal Customer Profile (ICP). Using Linked Helper, they then:
- pull lists from Sales Navigator, regular search, or group members;
- warm up leads by viewing profiles, following, or liking posts;
- automatically send connection requests that feel personal and relevant.
“That warm-up alone, before the invite, already increased our acceptance rates,” Hugh notes.
- Multi-Step Messaging That Converts
Once a connection is accepted, Linked Helper sends pre-built message sequences. Hugh uses a structure he developed: the “Power Message” and the “Casual Message.”
“These aren’t just templates. We personalize them using data from the prospect’s profile, their job title, interests, or even what posts they’ve liked.”
The key difference is that messages are sent at optimal intervals, not whenever someone remembers. This alone helps prevent lost leads.
- Email Discovery and Outreach for Next-Level Reach
Linked Helper helps Hugh’s clients find emails even for contacts who don’t accept connection requests.
“We used to send emails only to 1st-degree connections. Now we find verified business emails of 2nd- and 3rd-degree contacts, thanks to the integration with Apollo and other tools,” he explains.
Linked Helper 2 also helps clean up your pipeline. It automatically checks who hasn’t accepted your invitation and cancels it after a set period. That way, you can immediately start processing those prospects through email finders.
These verified leads are then funneled into the CRM (often HubSpot), creating a centralized place for all conversations and follow-ups.
- Seamless CRM Integration
“Before, responses came through email, LinkedIn, or manually exported lists. Now, everything lands in one place.”
Linked Helper’s integration with CRMs means:
- responses are tracked automatically
- tags and engagement levels help segment audiences
- follow-ups happen months later, not just within the first week
Hugh points out that some clients convert long after the initial contact, thanks to this persistent follow-up system.
The Results: Massive Time Savings and Higher Conversions
With this new system in place, outreach became drastically more efficient.
“Now I just wake up, check LinkedIn for 10 minutes, click start in Linked Helper, and it runs for the day. That’s it,” Hugh says. “It’s about 15 minutes of work a day.”
Instead of spending 20 to 40 hours weekly, campaigns now take 1 to 2 hours total. Clients also report similar reductions, some even less.
And the payoff?
- One commercial lending client closed $118,000 in 45 days using Linked Helper-powered campaigns.
- Typical clients in commercial lending, real estate, or SaaS see $100,000 to $200,000 in annual revenue directly attributed to LinkedIn outreach.
“It’s not an exaggeration. The results are consistent. And that’s why I tell clients, why wouldn’t you use this for the rest of your business life?”
“Word from Linked Helper” / Expert comment ***
“What sets Linked Helper apart is how deeply it aligns with real sales workflows. Most automation tools stop at basic messaging, but Linked Helper gives users the ability to create multi-step campaigns, integrate behavioral triggers, and segment leads based on engagement. It’s not just about saving time. Users like Hugh convert more leads because every touchpoint is timely, relevant, and reflects how people make buying decisions.”
- Aida Kubatova, Marketing
At Linked Helper, we’ve always focused on giving users precise control and robust tools for sophisticated LinkedIn outreach, executed safely. Hugh’s ability to craft multi-layered campaigns, including profile warm-ups, intricate message sequences, and even email extraction via integrations like Apollo, demonstrates the depth of our platform. He’s leveraging Linked Helper not just for automation, but as a central hub to manage and optimize complex, high-converting outreach strategies, all while working within LinkedIn’s best practices.
-Alexander Erin, CEO
How Results Are Measured
Hugh admits that early on, he didn’t track detailed metrics. That changed when he started using Linked Helper.
“Once we tracked acceptance and reply rates inside Linked Helper, it became obvious what worked and what didn’t.”
By segmenting campaigns and monitoring replies, LinkedIn 15X was able to optimize everything, from timing and tone to follow-up structure. They even started comparing conversion rates between clients who used warm-up actions and those who didn’t, seeing consistent lifts in performance.
Before and After: The Real Shift in Outreach
Hugh shared several specific shifts that contributed to better results:
- Acceptance rates improved due to profile warm-up (visits, follows, likes) before connection.
- Follow-ups are timely, no more missed messages or forgotten leads.
- Qualified replies increased since all conversations are in one place and monitored daily.
- Lost leads are recovered, those who connected but didn’t respond are re-engaged months later with fresh follow-ups.
“I used to lose track of leads all the time,” Hugh says. “Now, nothing slips through.”
Support That Actually Helps
“One thing I always tell people: if you’re unsure, just email Linked Helper’s support. It’s the best I’ve ever used. I’ve never waited more than 15 minutes.”
Hugh highlighted that the support team doesn’t just give generic replies, they troubleshoot complex cases and walk users through custom use cases until the issue is resolved.
Advice to New Users
“Keep it simple. Just start with one campaign, one audience, one message series. And ask for help when needed.”
He recommends organizing links to video tutorials and setup guides in a personal doc or note-taking app, something he shares with his own clients.
What Most New Users Get Wrong
Hugh says the biggest mistake he sees? Trying to automate too much, too fast.
“They want to send 10,000 messages without knowing who they’re talking to. You need clarity first, on your audience, your offer, and your follow-up plan.”
He recommends starting with a focused audience and spending time reviewing the data Linked Helper provides. That means looking at acceptance rates, reply trends, and timing patterns.
“If you treat LinkedIn like email, it won’t work. But if you treat it like a conversation, Linked Helper helps you scale that conversation without losing the human element.”
Key Takeaways: How to Make LinkedIn Work Harder for You
The success of LinkedIn 15X offers valuable lessons for any B2B company:
- Automation = Growth
Manual outreach limits scale. Automating repetitive tasks with Linked Helper frees up time for strategic work that closes deals. - Consistency Wins
Daily automated outreach keeps your pipeline full and your brand top-of-mind. - Personalization Drives Replies
Using profile data to personalize messaging, even in automation, boosts response rates and builds trust. - Track, Learn, Improve
Hugh didn’t track detailed metrics early on, but now recommends monitoring acceptance and reply rates inside Linked Helper to identify what works and iterate from there.
Ready to See Real Results from LinkedIn?
If you’re tired of manual work and ready to grow your business with smarter outreach, Linked Helper can help, just like it did for LinkedIn 15X.
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