For most businesses, building a predictable lead pipeline is the ultimate goal. Yet, many are stuck in a cycle of frustration. Manual LinkedIn outreach is unbearably slow, while most automation tools present a difficult choice: they are either too expensive, too complex, or pose a significant risk to the user’s account.
Marketing expert Rishi Gangoly has solved this puzzle. Since 2017, he has built a successful consultancy by turning his clients’ LinkedIn profiles into reliable lead-generation systems. His method avoids aggressive sales tactics, focusing instead on building authentic relationships at scale.
The engine behind his success is a powerful combination: a value-first “never pitch” philosophy, executed with the safe, reliable, and cost-effective automation of Linked Helper. This case study breaks down the exact system he used to help one coaching client increase her webinar attendance from 30 to over 280 registrations, demonstrating that smart automation can and should feel human.
About Rishi Gangoly
- Role: LinkedIn Outreach Specialist & Marketing Consultant
- Niche: Helping CEOs and coaches build a consistent, high-quality lead flow.
- Linked Helper User Since: 2017
The Challenge: The Inefficiencies of Manual LinkedIn Outreach
Before refining his current system, Rishi observed that his clients, primarily busy coaches and C-level executives, were all facing the same set of challenges that prevented growth.
- The Manual Time Sink: The process of finding prospects, sending connection requests, writing personalized messages, and tracking follow-ups was consuming hours every week. These monotonous tasks were often inconsistent, leading to an unpredictable, “feast or famine” pipeline.
- The Fear of Being a Spammer: Clients were correctly concerned about appearing “salesy” or robotic. They wanted to build genuine trust, but the pressure to generate leads often resulted in premature pitches that alienated prospects and ended conversations before they could begin.
- The Risk and Cost of Competing Tools: The automation market was a minefield. Cloud-based solutions that run 24/7 from remote servers felt inherently risky, raising legitimate concerns about account safety. Furthermore, their high price tags, often hundreds of dollars per month, made them an unscalable option for a consultant managing multiple client accounts.
Rishi needed a tool that was powerful yet safe, affordable, and flexible enough to support a strategy centered on building relationships.
The Solution: Discovering a Safe and Scalable Tool
Rishi’s search for the right tool ended when his partner introduced him to Linked Helper. He has remained a loyal user ever since, confidently building his business on the platform. His decision to stick with the tool for over five years comes down to three core pillars.
1. A Foundation of Unbeatable Value
The first differentiating factor was the price. It was, and continues to be, a fraction of what competitors charge for similar capabilities.
“It’s a no-brainer,” Rishi states. “You have an amazing product for the price. Why would I want to try something that’s five or twenty times the cost when this is working just fine?”
This exceptional affordability allows him to deliver a high-impact service to his clients while maintaining a scalable business model, a critical advantage for any agency or consultant.
2. An Architecture Built for Safety
In the world of LinkedIn automation, account safety is paramount. This is where Linked Helper’s design provides a distinct advantage. Unlike many cloud-based tools, Linked Helper is a desktop application that runs on the user’s own computer, using their own IP address.
Critically, it is engineered to mimic human behavior. The software doesn’t just send out 100 invites in a few minutes. It intelligently inserts randomized delays between actions, browses profiles, and performs tasks in a natural sequence that is indistinguishable from manual activity. This safety-first approach gives Rishi the confidence to manage his clients’ valuable accounts.
3. Exceptionally Responsive Customer Support
Even the most experienced user can encounter unique questions. This is where Rishi highlights the value of Linked Helper’s support team.
“The tech support speed is remarkably responsive,” he notes. “95% of the time, they solve my problem in the first answer. I have not seen a response speed like it from any other app.”
This reliable and knowledgeable support acts as a valuable resource, ensuring that any technical hurdle can be overcome quickly, preventing campaign delays and client frustration.
The Implementation: A Step-by-Step Value-First Funnel
Rishi’s strategy is a masterclass in effectiveness. He uses Linked Helper’s visual campaign builder to create a customized, multi-step funnel that automates the repetitive parts of outreach, freeing his clients to focus on what they do best: building relationships.
Here’s a breakdown of his winning workflow:
Step 1: Building a Targeted Audience with Precision
Effective outreach starts with a high-quality list. Rishi uses Linked Helper’s powerful ‘Visit & Extract Profiles’ action to source prospects. This feature automatically browses profiles from a designated source and gathers their key information into an organized list within the campaign. Its flexibility allows him to pull prospects from:
- A standard LinkedIn or Sales Navigator search.
- The member list of a relevant LinkedIn Group.
- The attendee list of a past LinkedIn Event.
- People who have engaged with a specific, relevant post.
Once this targeted list is ready in the “Queue,” he adds the ‘Invite 2nd and 3rd level contacts’ action to his workflow. To ensure account safety, he sets conservative daily limits, sending around 14 new, personalized invitations a day. This steady approach yields consistent growth without triggering LinkedIn’s alerts.
Step 2: Crafting the “Never Pitch” Message Sequence
This is the core of Rishi’s philosophy. “Never pitch. Never, ever,” he insists. “The tool is great, but if you think you can use it to spam people, it’s going to backfire.”
He creates a message sequence designed to open conversations, not force a sale. The initial connection request note, and the first follow-up message, are crafted to be genuine and focused on the prospect. Using Linked Helper’s built-in and custom variables, he can personalize each message with details like {firstName}, {company}, or {position}, making each interaction feel one-on-one.
Step 3: Nurturing at Scale with High-Value Content
After a prospect accepts the connection request, they automatically move to the next step in the campaign. Here, Rishi uses the ‘Message to 1st connections’ action.
He has found that one of the most effective ways to engage new connections is to invite them to a free, high-value event like a webinar. The campaign is configured with smart delays, so the message is sent a day or two after the connection is made, making the interaction feel more natural. This single, automated action was the primary driver of his client’s webinar success.
Step 4: Managing Replies with Smart Productivity Tools
The moment a prospect replies, Linked Helper’s automation for that person stops. This is a critical feature, preventing the tool from sending an awkward, pre-scheduled follow-up to someone who has already engaged in a conversation.
To handle the incoming messages efficiently, Rishi teaches his clients to use a Text Expander application. They create keyboard shortcuts for their most common, thoughtful replies. For example, when a prospect asks for the webinar link, the client can type a short code like “;weblink” and a full, personalized paragraph instantly appears. This allows them to manage hundreds of conversations personally and effectively, in a fraction of the time.
The Transformation: Quantifiable Results That Build Businesses
By combining a human-centric strategy with Linked Helper’s powerful automation, Rishi delivers results that go far beyond simple connection numbers.
- The Sold-Out Webinar (280+ Registrations): The outcome for his coaching client was remarkable. Her previous webinars typically drew 25-30 people. After running the Linked Helper campaign, the registrations soared to over 280, completely filling her 100-seat Zoom plan. New registrants were messaging her directly, asking why they couldn’t get in. “She said, ‘This has never, ever happened,'” Rishi recalls. “She is now upgrading to a 500-person Zoom account.”
- From Connection to Closed Deal in 60 Days: Another client, who fully embraced the “how to not pitch” philosophy, used the system to build relationships that led directly to revenue. She successfully closed a new deal within just two months of launching her campaign.
- The Ultimate Result: A Predictable Pipeline and Peace of Mind: The most powerful outcome is not a number, but a feeling of control. Rishi has given his clients a system that provides a predictable and sustainable flow of high-quality leads, eliminating the anxiety of an inconsistent pipeline. One of his first clients summarized it perfectly:
“Because of this system,” she told him, “I now feel super confident that I will never, ever run out of leads.”
For Rishi, Linked Helper is the indispensable engine at the core of his business. “If for some reason LH2 stopped,” he states, “my business would be in serious trouble.” His success serves as a clear blueprint for others: when you pair a genuine, value-first strategy with smart, safe automation, the results are transformative.
Ready to stop the manual grind and start building your own predictable lead pipeline? Try Linked Helper for free and see what a value-first automation strategy can do for you.
