What Is the Life Page on LinkedIn?

A LinkedIn Life Page (often shown under the Life Tab) is an employer-branding section inside your Company Page. You can display company culture, employee stories, and photos that candidates see before applying.

Key facts

• Only Company Pages that buy the Career Pages add-on can activate the Life tab.
• Eligibility: an active Career Pages contract and a Page Super Admin to set up and edit the Life tab.
• Typical modules: Company leaders, Culture highlights, Company photos, Employee perspectives, Employee testimonials. Main image/video and custom modules also support video.
• Note: Search and Staffing companies see a "What We Do" tab instead of "Life."

In one sentence: A Life Page on LinkedIn lets prospects see day-to-day culture before they ever speak to a recruiter.

Why the Life Page Matters

Members aware of and engaged with your brand see ~2.6× higher response rates to recruiter outreach, and 75% of job seekers consider an employer's brand before applying. Companies with a Career Page get 8× more applications than those without.

Other benefits:

• Create separate pages for engineers, marketers, interns, or specific regions.
• Real employee posts surface automatically in the Trending Employee Content gallery.
• Analytics show page views, visitors viewing jobs, and new hires who visited your page.
• The "I'm interested" button (auto-enabled for Career Pages) captures candidate interest. Leads appear in Recruiter via the "Interested in your company" Spotlight.

See also: LinkedIn Recruitment Marketing Ideas to Stand Out.

How to Set Up a Life Page

Step-by-Step Setup

1. Purchase the Career Pages add-on. Pricing varies; ask your LinkedIn Talent Solutions rep.
2. Switch your Company Page to Super Admin mode.
3. Click Life in the left navigation, then Create new page.
4. Add hero image/video, mission statement, and choose modules.
5. Publish. Your Life Page is now visible under the Life tab.

For differences between a Life Page and a regular company page, see LinkedIn Business Page: How to Create and Grow Effectively.

Making Edits

• Go to Life → Edit to drag-and-drop photos, swap text, or embed videos.
• You can save as draft or publish immediately.

Audience Targeting

• Create additional pages (e.g., "Engineering at Acme") and target by language, geography, job function, industry, seniority, or company size.

Navigation

Best Practices

Plan Your Content

• Pick two or three culture themes (e.g., innovation, remote work).
• Match each theme to specific visuals and employee quotes.

Image Sizes

• Life Main image: 1128×376px
• Custom modules: 502×282px
• Company photos: 900×600px
• Add subtitles to videos since most viewers watch without sound.
• Update the cover image periodically.

Featuring Employees

• Turn on the Employee Perspectives module.
• Ask staff to tag the Company Page in their posts so admins can reshare them.

Calls to Action

• The "I'm interested" button is auto-enabled for Career Pages; toggle it off if needed. Leads appear in Recruiter via the "Interested in your company" Spotlight.
• Use custom call-to-action options (Visit website, Contact us, Learn more, Sign up, Register) and link modules to your Jobs tab.

Posting Frequency

• Pages that post weekly see about 2× engagement. Schedule posts in advance.

Tracking Performance

• Check Analytics for dwell time, clicks to Jobs, and lead volume.
• Test different thumbnails, headlines, and CTA wording.

Governance

• Create a style guide covering tone, image specs, and approval process.
• Give recruiters "Content admin" rights and keep "Super admin" for brand leads.

Additional Tips and Tricks

Need region-specific content? Launch Showcase Pages and cross-link them from the Life tab.

Related: How to Create a LinkedIn Carousel: Posts and Ads + Examples.