Author name: Margarita Servar

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12 Tips to Increase Your LinkedIn Profile Visibility with Keywords

It’s possible that your profile is currently somewhat obscure, being organically viewed by only about ten people per month. Perhaps this is because you are relatively new. However, be ready to transform from a LinkedIn “ghost” into a traffic acquisition machine from LinkedIn and global search. Using keywords on LinkedIn all across your copy helps …

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12 Tips to Increase Your LinkedIn Profile Visibility with Keywords

Linked Helper Plug-in Guide: Customize & Enhance Campaigns

You’ve just downloaded Linked Helper and are eager to discover the most efficient interface, right?  Well, here’s the exciting part: this software operates like a customizable Lego toy, allowing you to construct it just the way you like – add only the necessary features (which we’ll call plug-ins), and remove them as needed.  Keep your …

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Linked Helper plug-in Guide: Customize & Enhance Campaigns

What is a LinkedIn Open Networker (LION)? Good or Bad for Lead Gen?

You might have noticed some people on LinkedIn with “LION” in their headline. But what exactly is this curious creature – a lion on LinkedIn? Well, it’s got nothing to do with the animal kingdom. It’s actually a coded abbreviation directly related to lead generation and being open to accepting your connection request. Essentially, these …

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What is a LinkedIn Open Networker (LION)? Are They Good or Bad for Lead Gen?

8 LinkedIn Strategies for B2B Marketing and Sales + Best Practices

In the business scene, LinkedIn is like a B2B networking event or expo where you can scout for clients and partners. That’s why a whopping 89% of B2B marketers in 2024 are all over it, actively using the platform to reel in leads.  Because when it comes to business deals, it’s all about people, right? …

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Advanced LinkedIn Strategies for B2B Marketing and Sales

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