Author name: Margarita Servar

Margarita is a Content Manager and author at the Linked Helper blog, dedicated to providing practical and useful material. She conducts research and tests automation tools, drawing on practical experiences and interviews with LinkedIn marketing experts.

LinkedIn Follow vs Connect (2025 Guide + Automation Tips)

On LinkedIn, you can follow and connect with professionals to stay updated on their content and build relationships. This comprehensive guide explores the crucial differences between a LinkedIn connection request and choosing to follow LinkedIn members, helping you understand how each impacts your LinkedIn profile, network visibility, and the overall reach of your LinkedIn feed. …

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connect vs follow linkedin

LinkedIn 101: How to Build the Perfect Profile

This guide is divided into three parts, so get comfortable if you’ve just created a LinkedIn profile.  First, we’ll set your account up for success. In the second part, we’ll dive into the nuances of networking. Finally, in the third section, we’ll explore different LinkedIn plans and their features. By the end of this guide, …

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LinkedIn 101: How to Build the Perfect Profile

LinkedIn engagement pods experiment: Pros and cons

Below we’ll analyze the pros and cons of LinkedIn engagement pods, experiment on their effectiveness, and explore different types and automation services. What is engagement on LinkedIn? If you’ve ever read about LinkedIn promotion, you’ve likely encountered the term “engagement.” Engagement is a crucial metric that signals to LinkedIn’s algorithm that your post resonates with …

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Linkedin engagement pods experiment: Pros and cons

2025 LinkedIn Demographics that Matter for Your Business

LinkedIn is now one of the primary platforms where you can find your buyers. So, who inhabits this ocean of opportunities? Let’s find out. Intro – How Popular Is LinkedIn? According to the latest data published by LinkedIn in 2025, the number of users has reached one billion. You can see a map below showing …

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2024 LinkedIn Demographics that Matter for Your Business

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