Best LinkedIn cold prospecting messages: 8 examples + free tool to automate outreach

Best LinkedIn cold prospecting messages: 8 examples + free tool to automate outreach

Margarita Servar
Margarita Servar
Content manager
Best LinkedIn cold prospecting messages: 8 examples + free tool to automate outreach

Best LinkedIn cold prospecting messages: 8 examples + free tool to automate outreach

Margarita Servar
Margarita Servar
Content manager
Blog Leadgen tips Best LinkedIn cold prospecting messages: 8 examples + free tool to automate outreach

Table of content

Now potential leads spend a lot more time on social media than checking emails. The fact of the matter is that lead generation in personal messages is much more effective and personalized and the average response rate to LinkedIn messages is 85%. This is several times higher than the percentage of responses to emails. Therefore, by using templates and a tool to automate messages, you can achieve much more sales.

Just as marketers can automate the email newsletter, you can automate your communication with potential customers through a message on LinkedIn. It is a versatile way of connecting for recruiters and salespeople – they can get in touch with senior professionals or B2B customers and partner with the professional circle on LinkedIn.

In order for your message to reach the heart of a customer and make them want to read it, use two immutable outreach rules for 2022 – targeting and personalization. With Linked Helper automation, you can select exactly those target groups that will be most effective for selling online. It’s simple to collect groups of users by niche and use the internal LinkedIn filters. After that with the help of automation, you can set up personalized messages where variable lines will be applied – the user’s name, their job title, and mentioning mutual connections make the template human-like. Thanks to this, you will be able to get a much higher response rate and positively influence customers.

 

LinkedIn prospecting messages template

Linked Helper allows you to customize messages as much as possible depending on the presence/absence of certain variables using “If–Then–Else” functions. It is also possible to add custom variables where you can specify actual information. Explore the full instructions about creating custom messages:

You can use a plan like this to automate messages:

  • First collect information about potential customers.
  • Prepare one or more message templates.

Based on the template and the collected information, add custom variables to the CSV file. For example, info about the company {cs_company_data}, info about the post {cs_lead’s_post}, and reaction to these posts {cs_lead_post_reaction}.

  • Upload it all to Linked Helper. After that, the software itself will send automatic and deeply personalized messages without the need to do it manually.

The upside of this strategy is that, since research is essential for a successful sales/marketing campaign, we combine 2 steps in one: research and data preparation for custom variables. You save time messaging with Linked Helper.

Example of composing messages with “If-Then-Else” logic operators:

Best LinkedIn cold prospecting messages examples

Let’s take a look at the LinkedIn sales message templates – they make a good example you may need for sales and engagement growth – just adapt them for each target group and industry. We also advise you to use personal information for the most essential clients – this information is indicated in the text sections on their accounts. Include several lines in your pitch to highlight deep research so a person reads the message and wants to answer you.

8 LinkedIn prospecting messages template examples for sales and engagement

Template # 1 – Thank them for the content

When you submit a contact request, use this trick to let the prospect know that you are paying attention to their activity. Indicate this in your pitch – people love it when others adore their content.

Good afternoon (name). I’ve recently read your post about (specify which one). Thanks for this helpful information and I also believe that (share your personal opinion). You may dive deeper into the topic (insert specifically the theme) at (share a useful source). Let’s keep in touch – I think we can be helpful. Have a good day!

After researching and introducing custom variables, the message will look like this in Linked Helper:

Good afternoon {firstName}. I’ve recently read your post about {cs_lead’s_post}. Thanks for this helpful information and I also believe that {cs_lead_post_reaction}. You may dive deeper into the topic of  marketing strategies at linkedhelper.com/post/best_marketing_strategies . Let’s keep in touch – I think we can be helpful to each other. Have a good day!

Best cold LinkedIn messages

Variables do not need to be entered manually. Just click on them to paste text.

Lifehack: In Linked Helper, you can schedule actions one by one in a clear sequence. For example, first a connection request, then a message and interaction with their content. You won’t need to spend a lot of time online because the tool will do all the work for you.

Template # 2 – Communication through mutual acquaintances

Hello (name). I see that we have mutual contacts – (mentions names of these people). I thought it wouldn’t hurt to get connected. Let’s get in touch to benefit each other.

In this example, we cannot be sure that the values of the variables will be found in the Linked Helper database. Unlike custom variables, in which we add values ourselves (for example, from a CSV file).

Linked Helper provides a solution for this task: “If-Then-Else” functions.

The logic of this feature: IF the variable is found, the software sends data from the specified string (THEN). If the variable is not found, software replaces this line (ELSE). 

After preparing the info and custom ones, the versions of the message will look like this in Linked Helper:

Hello {firstName}, 

I noticed we have {mutualTotal} mutual connections and thought it wouldn’t hurt to get connected. Let’s get in touch to benefit each other.

OR

It seems we both know {mutualSecondFullName}, and I thought it would be nice to get connected. Let’s get in touch to benefit each other.

OR

{mutualFirstFullName} is our common connection, so it probably isn’t a bad idea to get connected as well. Let’s get in touch to benefit each other.

OR

I recently noticed your profile in the “people you may know” section. It seems we do not have any mutual connections yet, but I thought it wouldn’t hurt to get connected. Let’s get in touch to benefit each other.

Best LinkedIn cold prospecting messages

Simple explanation:

  1. If we have two or more mutual connections and {mutualTotal} variable can be scraped, then Linked Helper sends message #1.
  2. If we have two or more mutual connections BUT {mutualTotal} variable is not found for some reason, then Linked Helper sends message #2 (and {mutualSecondFullName} variable is definitely scraped as we checked that in IF state).
  3. If we have only one mutual connection, then Linked Helper sends message #3.

If we don’t have any mutual connections then Linked Helper sends message #4.

Conveniently, you don’t have to manually copy the names of mutual acquaintances. You would probably spend a lot of time on this. Instead, use the variables in the Template Editor – a smart tool that will substitute the necessary names of one or two common contacts – and/or the industry niche the lead works in.

Template # 3 – Admit their expertise

If you want to add to your contacts a person who is popular on LinkedIn or holds a high position – say so. If you emphasize expertise and indicate that you want to receive advice in your professional field, the person will very likely respond.

Hello (name). I searched for experts in (specify your niche) and found you at the top of the SERPs. I see that you have impressive work experience, so I would be glad to stay in touch.

IMPORTANT: the industry is not parsed in the regular LinkedIn service, but only in the Sales Navigator. You can use the custom variable {cs_your_niche} instead of the industry.

Hello {firstName}. I searched for experts in the {industry} industry and found you at the top of the SERPs. I see that you have impressive work experience, so I would be glad to get in touch.

Best LinkedIn cold prospecting messages

Lifehack: In Linked Helper you can collect a list of profiles that are at the top of the search results and send them bulk messages. This will allow you to quickly connect with experts by using the same template, but different variables for personalization.

Template # 4 – For sales

Sales messages are tricky – they may easily scare away strangers. Therefore, it is better to drive attention to your profile through the target interactions – put likes, send comments, and invite potential leads to your organization’s page. After that, you can present the services of your company that are relevant to this lead.

For a competent presentation, you need market analysis, competitor analysis, and leads’ profile data. You can collect the database by using Linked Helper – the extracted profiles of people or companies will be saved in the CRM or can be scraped into a spreadsheet.

Hello (Name).
I’ve heard a lot about your company (add specific data from research).

We know how to help you with (specify your service). According to statistics, our past clients (indicate measurable data, how you helped similar companies or people). Would you be interested in this? You can find out more about our services on my profile – feel free to ask any questions.

After collecting data and custom variables, your message will look like this:

Hello  {firstName}. I’ve heard a lot about your company {cs_company_data}.

We know how to help you with sales workflow and CRM. According to statistics, our past clients increased their conversion rate up to 19% due to optimized lead management. Would you be interested in this? You can find out more about our services on my profile – feel free to ask any questions.

Template # 5 – Free valuable content

In a situation where there is too much content, its value diminishes. If you can offer strategic data – research, a helpful blog post, a set of templates, or graphics – prospects will appreciate it.

Hi (Name),
I see that we both are working in (indicate general area). I think the attached ( article, research, template set) might assist you. Here you can investigate up-to-date (specify the topic of the material with an emphasis on value) – we were able to double the effectiveness of our marketing strategy using these methods (insert why this content has worked for you).

Here is the link – (insert the link to the material).

Hope this helps you. Enjoy reading!

This message is a kind of lead magnet for direct sales through messages.

Template # 6 – Follow-up

Be sure to use repeated messages if you are not answered on the first. People may simply not notice your message or not know what to answer at that moment. And they may forget to reply later.

Good afternoon (Name). Probably you were probably busy and a lot of people are writing to you here. I would like to discuss (remind them what the first message was about). I’m sure it can help you (provide a link to useful information). Let me know when you are ready to discuss it here or by phone.

By the way: The optimal length of messages on LinkedIn (based on their own research) is no more than 400 characters. This format gets the highest response rates, so you shouldn’t write an epic poem, especially for unfamiliar contacts.

Template # 7 – Gain feedback from past clients

The Recommendations section can dramatically increase the chances of someone reaching out to you – social approval and positive feedback are the keys to online sales. Therefore, connecting with past customers and applying this template will definitely increase conversions in the future.

Hello (Name). I appreciate our cooperation and hope you do also. I would be grateful if you would like to leave feedback on our work in the Recommendations. It will help us improve our businesses and assist more people. I will gladly leave you a review in return.

(Paste a link to write a recommendation.)

Template # 8 – Invitation to an event/webinar

best cold LinkedIn messages

Hello (Name). We are colleagues in (indicate area) so I know how vital these secret tips will be for (Indicate unique useful information that will solve a person’s pain. For example, 10 techniques for attracting followers who are ready to buy from you). In just X hours, you will learn everything that will help you increase your sales (paste your event value).

(Date. Time. Link to registration.)

Hurry up to get exclusive bonuses for members:

(Free templates
Live Question & Answer session
Discount on …)

Hope to see you – only (indicate the time limit) is left until the end of the registration.

Lifehack: In Linked Helper, you can send invitations to events automatically. Further, it will be convenient for you to set up subsequent communication with these lists of users.

Best cold LinkedIn messages automation: 3 steps to win clients with a free tool in 14 days

Step # 1 – Download free Linked Helper desktop

Go through a quick registration and install the tool on your computer. You can research all the possibilities of the service for free for 14 days – during this time, your LinkedIn marketing will become more effective.

Step # 2 – Search for targeted leads

Start with the Visit & Extract Profiles action. This function will help you:

  • Study the market and competitors around the world.
  • Collect the required contact information.
  • Collect emails (in the LH Email Finder or when integrating with Snov.io).
  • Collect a database of leads with contact information and profile data.

Step # 3 – Set up further actions

After the list of target users is in the Queue list, assign what the software should do with these users. You can set custom pauses between actions. For instance:

  • Visit profile.
  • Put [number] likes.
  • Delay between actions (1 day).
  • Leave [number] comments.
  • Delay between actions (12 hours).
  • Invite to an event or group.
  • Write a welcome message.
  • Check for replies action with 3 days delay.

Match these steps to your outreach pipeline and optimize for each customer segment. Soon you will see the results, and the software will amass all responses from customers in a standalone section. You can also download the message history for marketing analysis. Download Linked Helper – the most reliable assistant for B2B marketing & sales growth.

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