LinkedIn Sales Navigator Cost & Pricing Plans for 2025 [In-Depth Guide + Real Value]

LinkedIn Sales Navigator has emerged as a powerful sales tool, promising to revolutionize how you find, engage, and close potential customers. But with its advanced features comes a cost, leading many to ask: How much does LinkedIn Sales Navigator cost in 2025, and is it truly worth the investment?

This guide will break down the LinkedIn Sales Navigator pricing plans for 2025, detailing what each tier offers and helping you determine if this powerful platform aligns with your sales strategy and budget. We’ll delve into its core features, explore its value, and provide tips to maximize your return on investment.

TL;DR: How Much Does LinkedIn Sales Navigator Cost in 2025?

For those looking for a quick overview of the LinkedIn Sales Navigator cost, here’s a summary of the estimated monthly pricing for 2025. Keep in mind that pricing can vary based on region, promotions, and specific enterprise agreements.

Plan	Estimated Monthly Cost	Highlights	Ideal For
Core	$99.99	Includes 50 InMails per month, advanced filters, saved searches, lead suggestions, and custom list creation.	Best suited for individual sales professionals and small business owners focused on solo prospecting.
Advanced	$149.99	Everything in Core, plus team collaboration features, shared lists, basic CRM connectivity, and usage analytics.	Great for small to mid-size sales teams seeking shared prospecting and foundational CRM integration.
Advanced Plus	Custom pricing (Contact for quote)	All Advanced and Core capabilities, with added features like complete CRM synchronization, employee data integration, SSO (Single Sign-On), and enhanced reporting.	Designed for large-scale or enterprise sales teams that need deep CRM support and robust admin tools.

• For solo users, the Core Plan often represents the best value. 
• Small to medium-sized sales teams will benefit from the Advanced Plan. 
• For large organizations, the Advanced Plus tier offers a robust solution for enterprise sales ops.

What is LinkedIn Sales Navigator in 2025?                   

LinkedIn Sales Navigator is a powerful subscription service for sales professionals to find, connect with, and build relationships with potential customers. Unlike a standard LinkedIn account or LinkedIn Premium, Sales Navigator provides specialized sales tools and advanced search filters for highly targeted prospecting.

While LinkedIn Premium offers general features like who’s viewed your profile, InMail credits, and LinkedIn Learning courses, Sales Navigator is a dedicated lead generation platform. It significantly enhances your ability to identify and qualify new leads, track buyer intent signals, and manage your sales outreach more effectively. It’s built specifically for focused sales efforts.

It’s also important to differentiate Sales Navigator from other specialized LinkedIn subscriptions. For instance, the linkedin premium career track is tailored for job seekers, while premium business offers general company-level insights. Neither of these provides the granular search and lead management tools that define Sales Navigator. Therefore, when choosing a linkedin paid subscription plan, professionals must align the features with their primary objectives, as the tools for sales prospecting are fundamentally different from those for networking or job hunting.

LinkedIn Sales Navigator Pricing Plans (Monthly & Annual)

Understanding the LinkedIn Sales Navigator pricing structure is crucial. LinkedIn offers three main LinkedIn Sales Navigator plans: Core, Advanced, and Advanced Plus. The cost of LinkedIn Sales Navigator generally decreases if you opt for annual billing compared to monthly.

1. Core Plan: Best for Solo Prospecting

The Core Plan, or Sales Navigator Core, is LinkedIn’s entry-level offering for individual sales professionals. Its core features include up to 50 InMail messages per month, the ability to create and save custom lead lists, and receive tailored lead recommendations. You also get advanced search capabilities to filter by industry, company size, seniority, and location. 

The estimated Sales Navigator Core pricing typically ranges from $99.99 to $79.99 per month when billed annually.

Feature	Description
Relationship Explorer	Identify the best path into an account by recommending leads based on persona and relationship signals
Relationship Map	Build dynamic org charts with visibility into key stakeholders and alerts for changes in the buying committee
Advanced Search Filters	Use advanced filters to efficiently search for leads and accounts that match your target criteria
Lead & Account Recommendations	Get personalized lead and account suggestions based on saved lists, activity, mutual connections, and interest
Real-Time Alerts	Receive timely updates on prospects, such as job changes, content shares, or company news
Account Prioritization via Account Hub	Focus on high-potential accounts and uncover new engagement paths with centralized monitoring tools
InMail (50/month)	Contact prospects directly with 50 private messages per month, even without a prior connection

2. Advanced Plan: Best for Small Sales Teams

The Advanced Plan is specifically built for small to medium-sized sales teams that need more than individual prospecting tools. In addition to all features from the Core Plan, it includes:

Pricing typically ranges from $149.99 to $108.33 per user/month, billed annually. This tier is designed to support coordinated, data-informed selling efforts across a sales team.

Feature	Description
Lead IQ (NEW)	Uses LinkedIn’s proprietary data to aggregate and summarize key insights about leads
Account IQ (NEW)	AI-generated account summaries to support account research, planning, and outreach
Buyer Intent Signals	Shows when and how buyers engage with your company to uncover warm entry points
Smart Links	Package content into shareable links and track recipient engagement for deeper insights
TeamLink	Leverage your team’s connections to discover the best path into prospect or customer accounts
Enterprise License Management	Manage users at scale with SSO, SCIM, Cross-Identity Management, and Employee Data Integration
Usage Reporting	Monitor your team’s activity and performance on Sales Navigator
Dedicated LinkedIn Account Team	Receive strategic guidance and support from LinkedIn’s account management team

3. Advanced Plus: For Enterprise Sales Ops

Sales Navigator Advanced Plus is LinkedIn’s top-tier solution, tailored for large enterprises with complex sales operations. This plan features custom pricing, which is determined through direct consultation with LinkedIn Sales Solutions.    

Building on the capabilities of the Advanced plan, Advanced Plus delivers unmatched CRM integration. It enables full CRM sync, allowing sales teams to maintain a real-time connection between Sales Navigator and their CRM. This ensures:

• Employee data integration for accurate and complete profiles
• Automatic syncing of lead lists and saved contacts
• Streamlined workflows that eliminate manual updates and errors

With Single Sign-On (SSO), advanced analytics, and enterprise-grade security, Advanced Plus offers a secure and scalable infrastructure for organizations managing high-volume outreach and multi-stakeholder deals.

Sales Navigator Advanced Plus is designed to meet the needs of sophisticated B2B sales teams. Features like:

• Advanced lead search with hyper-targeting filters
• Relationship mapping tools that help identify key decision-makers and influencers
• Deep CRM visibility that brings together CRM data and LinkedIn intelligence in one place

…make it easier to find the right contacts, build stronger relationships, and accelerate the sales cycle.                                                                                          

One of the key features in Advanced Plus is the CRM sync health dashboard. This report provides a real-time summary of how many leads, accounts, and contacts are properly matched between your CRM and Sales Navigator. It also flags discrepancies and offers tools for resolving sync issues, helping maintain clean, accurate data across platforms

LinkedIn Sales Navigator Free Trial, Discounts & Payment Options

Is There a Free Trial Available in 2025?

Yes, LinkedIn continues to offer a 30-day free trial for Sales Navigator in 2025. This trial provides access to essential features such as advanced search, lead recommendations, and InMail messaging, helping you evaluate how the platform fits your sales workflow.

Are There Discounts or Promotions?

While LinkedIn doesn’t frequently advertise public discounts, custom pricing and promotional offers may be available, especially for teams or enterprise accounts purchasing multiple licenses.

If you’re considering Advanced or Advanced Plus plans for a sales team, it’s recommended to speak with a LinkedIn sales representative. They can often provide volume-based pricing or tailored packages based on your organization’s size and goals.

Accepted Payment Methods & Billing Cycles

LinkedIn offers flexible billing and payment options:

• Accepted Payments: Most major credit cards are accepted for individuals and small teams. Larger organizations may request invoicing as an alternative.
• Billing Options: You can choose between monthly or annual billing cycles. Opting for annual billing usually offers a lower monthly average cost, making it a cost-effective choice for long-term users.

Is LinkedIn Sales Navigator Worth the Cost?

Deciding whether LinkedIn Sales Navigator is worth the cost boils down to its return on investment (ROI) for your specific sales efforts. While the cost of sales navigator can be a significant investment, its ability to deliver highly qualified leads and streamline prospecting offers substantial value.

Cost vs. ROI Breakdown

The ROI of Sales Navigator can be measured by comparing the subscription cost against revenue generated. Consider:

• Time Savings: Advanced search capabilities and lead recommendations reduce manual prospecting time, freeing up more time for selling.
• Lead Quality: Sales Navigator allows you to collect up to 2,500 leads in one go, compared to LinkedIn’s regular limit of 1,000. This means SN users can gather more leads per search, and significantly more across multiple iterations. Also, regular LinkedIn enforces a commercial use limit, which restricts lead collection after a certain number of search requests. Sales Navigator lifts this limitation.
• Pipeline Growth: Consistent use builds a more robust sales pipeline, contributing to revenue.
• Reduced Customer Acquisition Cost (CAC): Improved lead quality and efficiency help lower the overall cost of acquiring customers.

If the cost of LinkedIn Sales Navigator leads to even one or two additional closed deals, the subscription can quickly pay for itself.

Key Features That Justify the Price

Several core features justify the Sales Navigator cost:

• Advanced Lead and Account Search: Granular filters help you find exact targets by company, role, geography, industry, or job changes. This enables highly targeted prospecting.
• Lead Recommendations: Algorithms suggest new leads and accounts based on your activity, helping uncover opportunities.
• Real-time Insights: Alerts on job changes, company news, and content engagement provide perfect timing for sales outreach.

• InMail Messages: Allows direct messaging to LinkedIn members not in your network, crucial for reaching decision-makers.

• Custom Lead and Account Lists: Organize prospects efficiently, track activity, and prioritize outreach. These lead lists are essential for pipeline management.
• CRM Integration: Syncing LinkedIn data with your CRM streamlines workflows and ensures all key insights are in one place.

Real Use Cases: How Brands Unlock Real ROI with LinkedIn Sales Navigator

When considering the cost of LinkedIn Sales Navigator in 2025, the real question is: what’s the return? Let’s take a look at real companies using the platform to transform their prospecting and accelerate deal flow.

1. Siemens: Cut Sales Cycles by 6 Weeks & Doubled C-Suite Access

Industry: Industrial Software

Number of employees: 26,000

Challenge: Siemens Digital Industries Software needed to engage a wide range of personas globally and reach C-suite decision-makers faster.

Solution: By integrating Sales Navigator with Salesforce, Siemens sales teams accessed real-time insights, used TeamLink to find warm connections, and mapped decision-makers with ease.

Results:

• Sales cycles shortened by 3–6 weeks
• 2x more decision-makers reached per deal
• Millions in new pipeline opportunities

“If you’re not already using Sales Navigator to drive your sales, you’re going to be behind everyone else.” — Jill Powers, VP of Sales, Siemens Digital Industries Software

2. Aklamio: 2X Response Rate & Faster Entry Into New Markets

Industry: IT & Services
Number of Employees: 51-100

Challenge: Aklamio, a leader in referral marketing for Energy, Telco, and Finance, needed to identify and engage the right decision-makers (often busy C-levels) to support international growth and build scalable partnerships.

Solution: By making Sales Navigator their go-to for prospecting, Aklamio leveraged InMail and PointDrive to initiate value-driven conversations, even without prior connections. PointDrive’s tracking tools helped gauge interest based on engagement, allowing sales to prioritize high-potential leads.

Result:

• 2x higher response rates via LinkedIn
• Less time spent identifying key stakeholders
• Faster path to qualified opportunities and market expansion

“Our fast-growing sales team and rapid international expansion require a scalable approach to prospecting customers. Sales Navigator helps us do so more efficiently.” — Marcus Suiter, CSO & Co-Founder, Aklamio

3. Visible Alpha:  Turned Career Moves Into New Deals

Industry: Information Services
Number of employees: 800+

Challenge: Visible Alpha needed a way to track former clients across firms and maintain ongoing relationships while standing out in an industry flooded with messaging.

Solution: With LinkedIn Sales Navigator, they used features like Alerts, Advanced Search, and Lists to monitor client job changes in real time. The platform helped sales and client success teams re-engage clients via InMail, maintain continuity across transitions, and personalize outreach in ways traditional email couldn’t.

Result:

• Maintained contact with clients through firm changes
• Reopened deals based on real-time career alerts
• Increased engagement vs. email alone
• Sparked a new opportunity at a hedge fund via one automated alert

“LinkedIn is the go-to for financial services and any professional that wants to maintain some sort of network.” — Luke Johnson, Senior Client Success Manager at Visible Alpha

How to Cancel, Upgrade, or Manage LinkedIn Sales Navigator

Managing your LinkedIn Sales Navigator subscription is straightforward via your account hub on LinkedIn.

How to Cancel Your Subscription

To cancel your LinkedIn Sales Navigator subscription:

1. Navigate to your Sales Navigator account settings.
2. Find “Manage Subscription.”
3. Select “Cancel Subscription” and follow prompts.
4. Access remains until the end of your current billing cycle.

How to Upgrade or Downgrade Plans

Switching between LinkedIn Sales Navigator plans is also managed in settings:

1. Go to Sales Navigator account settings.
2. Find “Change Plan.”
3. Choose your desired plan.
4. LinkedIn will prorate charges or credits based on your current billing cycle.

How to Pause or Transfer a License

For team accounts, pausing or transferring a license is useful for managing sales efforts:

1. Access Admin settings for your Sales Navigator team account.
2. Locate license management.
3. You can typically pause a license or transfer it to another team member, optimizing your navigator cost.

Pro Tips to Maximize LinkedIn Sales Navigator in 2025 (With Linked Helper Integration)

Whether you’re a solo consultant, part of a small team, or leading enterprise sales ops, the following strategies will help you get the most from your Sales Navigator investment, especially when paired with automation tools like Linked Helper.

1. Automate Lead Collection from Sales Navigator

Why it matters: Sales Navigator gives you access to powerful filters, but manual collection of leads is time-consuming and inefficient. Having an automated method ensures you don’t miss valuable prospects.

How to use Linked Helper:

Use the “Collect from Sales Navigator Search” action to automatically scrape filtered profiles into Linked Helper’s CRM. 

Campaigns can be set to pull new results on a schedule, keeping your lead base fresh and growth-oriented.

Pro Tip: Rotate filter sets weekly to expand reach and prevent duplication.

Pro Tip 2: Profiles collected via Sales Navigator in Linked Helper can be exported to another Linked Helper campaign, even for a different LinkedIn account — no SN subscription needed for that second account.

2. Scrape & Export Lead Data (Including Emails)

Use Case: You’ve filtered a lead list in Sales Navigator, now what?

How to use Linked Helper:

• Export the Sales Navigator saved search URL directly into Linked Helper.
• Launch a campaign that auto-visits those profiles to build visibility.
• Set up a message sequence that sends a personalized connection request, followed by a multi-touch nurture series.

3. Set Up Smart, Automated Outreach Campaigns

Why it matters: The key to growth lies in consistent, personalized outreach, yet manually managing connection requests and follow-ups is not scalable.

Build step-by-step automated campaigns in Linked Helper:

• Send personalized connection invites (with placeholders like {first_name}, {company})
• Trigger follow-up sequences (e.g., Day 3: share a case study; Day 7: suggest a call).
• Include drip campaigns via email using integrated addresses.

Pro Tip: Use message logic like IF‑THEN to tailor templates based on available data (company size, location, etc.).

4. Automate Responses to Job Changes & Company News

Sales Navigator Feature: “News & Spotlights” panel tracks contact/company updates.

Linked Helper Integration:

• Monitor these updates by regularly syncing your CRM/contact list into Linked Helper.
• Use SN’s search filters to find leads based on common LinkedIn group membership. 

Linked Helper can then personalize outreach using the group name as a touchpoint.

5. Export & Preserve Your Lead Lists (Even If You Cancel)

Why it matters: If you cancel your Sales Navigator subscription, you will lose access not only to your saved leads but also to your entire messaging history within the Sales Navigator inbox.

Note(!): This does not affect messages sent via standard LinkedIn inbox — those remain accessible.

How to use Linked Helper:

Since Linked Helper stores data locally in its CRM, all collected profiles and messaging history remain accessible. You can continue outreach from a free account or integrate with other tools seamlessly.

• Use LinkedIn Scraper to extract lead details (name, company, title, URL) into a CSV or Google Sheet.

• Sync with your CRM or email tool for long-term outreach.
• Add tracking tags to monitor re-engagement later.

Pro Tip: Before subscription expiry, export all data or transition to basic LinkedIn account actions to maintain continuity.

6. Use Smart Links to Drive Behavior-Based Messaging

Sales Navigator Feature: Smart Links track content engagement.

How to enhance with Linked Helper:

• Embed Smart Links in your automated Linked Helper message flows (e.g., case studies, webinars, one-pagers).

7. Stay Safe with Usage Limits & Behavior Simulation

Why it matters: LinkedIn imposes usage caps, and over-automation can trigger account restrictions. Simulating human behavior keeps you under the radar.

How to use Linked Helper: Leveraging built-in delays, randomized intervals, and switching between actions (like visiting profiles, liking content), it mirrors natural behavior. Campaigns can also be run overnight or during non-working hours.

Pro Tip: Set daily limits in Linked Helper slightly below LinkedIn’s thresholds (e.g., 70–80 connection requests per week) to err on the side of caution.

Supercharge your Sales Navigator strategy with Linked Helper’s automation suite.
Start your 14-day free trial of Linked Helper.

FAQs: LinkedIn Sales Navigator Cost & Plans

Is Sales Navigator on LinkedIn free?

No, Sales Navigator in LinkedIn is not free. It is a premium, paid subscription service. However, LinkedIn typically offers a free trial (usually 30 days) for new users to experience its core features.

What’s the difference between LinkedIn Premium and Sales Navigator?

LinkedIn Premium offers general features like seeing who viewed your profile and InMail credits. Sales Navigator is a specialized sales tool for lead generation and prospecting, with advanced search capabilities, lead recommendations, account insights, and deeper CRM integration tailored for sales professionals.

The provided image displays the features and benefits of the LinkedIn Premium Career subscription plan.

Is LinkedIn Premium Sales Navigator worth it?

Whether Sales Navigator is “worth it” depends on your sales processes. For sales professionals and sales teams relying on LinkedIn for prospecting, its precise targeting, lead recommendations, and CRM integration can significantly improve efficiency and ROI, making the sales navigator cost worthwhile.

Why is LinkedIn Sales Navigator so expensive?

LinkedIn Sales Navigator’s cost reflects its powerful capabilities and value in generating leads. It provides real-time insights, advanced search capabilities, buyer intent signals, and integration options that directly translate into closed deals and increased revenue. The proprietary LinkedIn data and sophisticated algorithms also contribute to its price.

Do I have to pay for LinkedIn Sales Navigator upfront?

For annual subscriptions, you typically pay the full amount upfront, which usually results in a lower effective monthly cost. For monthly billing cycles, you pay month-to-month, but the total annual cost will be higher.

Can I switch between LinkedIn Sales Navigator plans?

Yes, you can typically switch between LinkedIn Sales Navigator plans (e.g., from Core to Advanced) through your account settings. LinkedIn will usually prorate charges or credits based on your current billing cycle.

Can I cancel my LinkedIn Sales Navigator subscription at any time?

Yes, you can cancel your LinkedIn Sales Navigator subscription at any time. You usually retain access until the end of your current billing cycle. No refunds are typically issued for unused portions of an annual subscription if canceled mid-term.

Important: Canceling Sales Navigator also removes access to its messaging history and saved leads. Regular LinkedIn messages remain available, but conversations inside the SN inbox will be lost

Is there a limit to LinkedIn Sales Navigator?

Yes, there are limits on InMails per month (e.g., 50 for Core), saved searches, and lead/account lists. These limits are generally generous but exist to prevent misuse.

How many InMails can you send with Sales Navigator?

The number of InMails depends on your LinkedIn Sales Navigator plan. The Core Plan typically includes 50 InMails per month. Higher-tier sales navigator advanced plans may offer more, or the option to purchase additional InMails.