Margarita Servar
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Margarita Servar — author photo

Margarita Servar

LinkedIn Automation Analyst

Margarita tests LinkedIn automation tools hands-on, comparing vendor promises with real results and interviews with LinkedIn marketing practitioners.

Latest from Margarita

LinkedIn Guides

How to Put Your LinkedIn on a Business Card – Tips and Examples

Learn how to add LinkedIn links and QR codes to physical or digital business cards, customize your URL, and choose an effective layout.

Sales & Lead Gen

All you need to know about LinkedIn Messages + 20 templates

Master LinkedIn messaging, privacy, outreach, automation, sponsored formats, inbox management, and message deletion with practical guidance.

Sales & Lead Gen

LinkedIn Message Automation: The Definitive Guide

Learn how to automate personalized LinkedIn outreach, avoid spam flags, respect activity limits, and choose safer tools that save time.

Marketing & Advertising

Lead generation: LinkedIn marketing for tech companies

Learn how tech companies can use LinkedIn automation, remarketing, events, social proof, and content to generate and convert more leads.

Sales & Lead Gen

LinkedIn Lead Gen Forms: Best Practices and Examples

Learn how LinkedIn Lead Gen Forms capture more leads, reduce friction, qualify prospects, and connect campaigns directly to your CRM.

Marketing & Advertising

Full LinkedIn advertising guide: how to set up lead generation & advertise on LinkedIn via automation 

Learn how LinkedIn ad formats and automated outreach can sharpen targeting, personalize campaigns, reduce costs, and generate more leads.