Margarita Servar
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Margarita Servar — author photo

Margarita Servar

LinkedIn Automation Analyst

Margarita tests LinkedIn automation tools hands-on, comparing vendor promises with real results and interviews with LinkedIn marketing practitioners.

Latest from Margarita

LinkedIn Guides

Simple LinkedIn Integration with your CRM via Linked Helper

Learn how Linked Helper connects LinkedIn to leading CRMs, transfers lead data and messages, and supports flexible field mapping in four steps.

LinkedIn Guides

LinkedIn rolls out AI tools for Profiles, Messaging and Job Listings

See which LinkedIn AI features justify Premium, how Recruiter tools perform, and where ChatGPT and niche generators offer better value.

Marketing & Advertising

Account-Based Marketing (ABM) on LinkedIn: Guide with Tools and Examples

Learn how to align sales and marketing, target high-value accounts, personalize outreach, and automate LinkedIn ABM campaigns with Linked Helper.

Marketing & Advertising

How to Create a LinkedIn Carousel: Posts and Ads + Examples

Learn how LinkedIn carousels work, create PDF-based posts and ads, choose the right tools, and design slides that attract clicks and engagement.

LinkedIn Guides

How Does the LinkedIn Algorithm Work? [+2025 Changes & Updates]

Learn which LinkedIn ranking signals matter in 2025 and improve reach with relevant content, authentic engagement, smart timing, and automation.

LinkedIn Guides

How to Put Your LinkedIn on a Business Card – Tips and Examples

Learn how to add LinkedIn links and QR codes to physical or digital business cards, customize your URL, and choose an effective layout.