Margarita Servar
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Margarita Servar — author photo

Margarita Servar

LinkedIn Automation Analyst

Margarita tests LinkedIn automation tools hands-on, comparing vendor promises with real results and interviews with LinkedIn marketing practitioners.

Latest from Margarita

LinkedIn Guides

LinkedIn Showcase Pages: Examples, Best Practices, and Tips

Learn when LinkedIn showcase pages make sense, how they differ from company pages, and how to create, manage, and grow them effectively.

LinkedIn Guides

LinkedIn Etiquette for Engaging with Connections: Do’s & Don’ts

Learn LinkedIn etiquette for tagging, messaging, job seeking, comments, and endorsements while protecting your professional reputation.

Marketing & Advertising

LinkedIn Polls for Lead Generation and Engagement + Examples & Ideas

Discover nine LinkedIn poll formats that spark engagement, reveal audience needs, and turn votes into qualified lead-generation opportunities.

Profile & Branding

How to Create Perfect AI LinkedIn Headshots & Tools List

See which AI headshot generators produce realistic LinkedIn photos, how eight tools compare, and what to upload for the best results.

LinkedIn Guides

Linked Helper Plug-in Guide: Customize & Enhance Campaigns

Learn how to add, remove, and choose Linked Helper plug-ins to streamline outreach, manage leads, customize campaigns, and keep your workspace focused.

Sales & Lead Gen

What is a LinkedIn Open Networker (LION)? Good or Bad for Lead Gen?

Learn what LION means on LinkedIn, weigh the benefits and risks, and discover how to find, connect with, and export open networkers.