How to use LinkedIn industries list for campaigns and automation

Key points about LinkedIn Industry categories

Linked Helper, an automation tool, is closely intertwined with the utilization of industries on LinkedIn. Here are some practical applications:

1. Collecting and segmenting lists based on industries to personalize messages for different target audiences or focus on specific individuals.
2. Overcoming the limitation of collecting only 1,000 profiles on a free account. By leveraging industries, you can employ multiple approaches to gather profiles and surpass the 1,000 limit.
3. Methodically expanding your professional network by filtering individuals based on industry, connecting with them, and increasing your chances of discovering job opportunities in your desired field.

In the Recruiter subscription, you have access to the Industry filter for more refined searches. This article provides a detailed explanation of the hierarchy of categories and includes a link to the complete industry list.

What to put for industry on LinkedIn

The industry on a LinkedIn profile is not solely based on the current or latest place of employment. It is an opportunity for individuals to showcase their expertise and align themselves with a specific professional community. While the industry can reflect the individual’s current or previous employment, it is not limited to that. It serves as a broader representation of their field or sector of work.

• Does the individual specify it themselves or is it assigned by LinkedIn?

The individual specifies their industry themselves on their LinkedIn profile. It is not assigned by LinkedIn. When editing their profile, users have the freedom to select the industry that best represents their professional background, skills, and interests. This allows individuals to have control over how they present themselves and their areas of expertise to the LinkedIn community. For someone who’s currently working in IT & Technology, but want to land a similar role in the Healthcare industry, choosing the latter for your industry will make you visible to desired employers.

• Is industry a required or an optional field?

The industry field on LinkedIn is optional. Users have the choice to include it or leave it blank. However, it is highly recommended to include the industry field as it can significantly enhance visibility, networking opportunities, and relevance in job searches within specific industries.

• If you lack experience and are fresh out of university, what do you write?

If you lack professional experience and have recently graduated from university, you can still specify an industry that aligns with your field of study or desired career path. For example, if you have a degree in computer science, you could select the “Information Technology and Services” industry. It’s important to focus on highlighting relevant coursework, internships, projects, or any other experiences that showcase your skills and potential within that industry.

• Does the industry change when transitioning to a new job?

When transitioning to a new job or field, it is advisable to update your LinkedIn profile to reflect the new industry. As you gain experience and expertise in a different industry, it is beneficial to align your profile with the industry that corresponds to your current role or desired career path. By doing so, you can connect with professionals in the new industry, receive relevant job recommendations, and enhance your professional brand.

• Instructions on how to select your industry

To select your industry on LinkedIn, follow these steps:

• Log in to your LinkedIn account.
• Navigate to your profile by clicking on your profile picture or name.
• Click on the “Edit” icon, usually located below your profile picture.

• Find the industry field (under the “Current position” section).

• Start typing to search for and select the industry that best represents your professional background.
• Save your changes to update your LinkedIn profile with the selected industry.

How to list freelance work on LinkedIn

• Treat it as a Professional Experience: When you want to list a freelance work on LinkedIn, treat it as a professional experience similar to a regular job. Include the name of your freelance business or brand, the duration of your freelance work, and a brief description of the services or projects you offered.

Example: Freelance Graphic Designer, Self-Employed (2018-Present)

Provided graphic design services to clients, creating logos, marketing materials, and website designs.

• Highlight Achievements and Results: Showcase your accomplishments and the impact of your freelance work. Include specific achievements, successful projects, or notable outcomes you delivered for clients.

Example: Increased client website traffic by 40% through strategic SEO implementation.

• Use Client Testimonials: If possible, request testimonials from satisfied clients and display them on your LinkedIn profile. Testimonials add credibility to your freelance work and provide social proof of your skills and professionalism.

Example: “John’s freelance writing services were exceptional. He consistently delivered high-quality content within the agreed-upon deadlines. I highly recommend him for any writing project.” – Client A

• Showcase Diverse Clients and Industries: Demonstrate your versatility and expertise by highlighting the range of clients and industries you have worked with. This helps potential clients or employers understand your adaptability and ability to handle various projects.

Example: Collaborated with clients across industries including healthcare, technology, and e-commerce.

Tips for maximizing the impact of freelance work on LinkedIn:

• Use Relevant Keywords: Incorporate industry-specific keywords and phrases throughout your profile and specifically in the freelance work descriptions. This increases the visibility of your profile in relevant searches by recruiters and potential clients.

Example: Utilized advanced SEO strategies to improve client website rankings and drive organic traffic.

• Create a Portfolio: Include a link to your portfolio or website where you showcase your freelance work. This allows visitors to see visual examples, case studies, or samples of your projects, giving them a comprehensive understanding of your capabilities.
• Engage in LinkedIn Groups: Join relevant LinkedIn Groups related to your freelance niche or industry. Participate in discussions, share insights, and contribute valuable content. This helps you establish yourself as an authority in your field and increases your visibility among potential clients and collaborators.
• Network and Seek Recommendations: Connect with professionals in your industry, attend relevant events, and actively engage with others in your field. Seek recommendations from satisfied clients or colleagues, as these recommendations enhance your credibility and attract more opportunities.

Read how to write and give recommendations on LinkedIn.

Explore how to get multiple endorsements starting from zero.

Remember, showcasing your freelance work effectively on LinkedIn requires clear and concise descriptions, tangible achievements, and a professional presentation that demonstrates your value to potential clients and employers.

What to do if your LinkedIn industry is not listed

LinkedIn industry not listed: 8 steps to solve the issue

If the industry you want to list is not currently available on LinkedIn, you can follow these steps to list it:

#1 Research and Identify a Suitable Category: Determine the closest category or industry on LinkedIn that closely aligns with the industry you want to list. Look for industries that share similar characteristics, skills, or job roles.

#2 Choose a Relevant Title or Description: Once you have identified a suitable category or industry, create a title or description that accurately represents the industry you want to list. Use clear and concise language to convey the nature of the industry and the work it encompasses.

#3 Add the Industry in the Experience Section: Navigate to the “Experience” section of your LinkedIn profile and click on the “+” icon to add a new position. Fill in the relevant details, including the job title, company (if applicable), and duration. In the industry field, enter the closest category or industry available on LinkedIn that aligns with your desired industry.

#4 Customize the Job Description: In the job description section, use this space to elaborate on your experience and expertise within the industry you want to list. Highlight specific projects, achievements, or skills that are relevant to the industry.

#5 Utilize Keywords: Incorporate industry-specific keywords and phrases throughout the job description to enhance the visibility of your profile in relevant searches. This will help others find you when they are specifically looking for professionals in that industry.

#6 Add Relevant Skills: In the skills section of your profile, include skills that are pertinent to the industry you want to list. This further strengthens your profile’s alignment with the desired industry and increases the likelihood of being discovered by others in the same field.

#7 Seek Recommendations: Request recommendations from colleagues, clients, or mentors who can speak to your experience and expertise in the industry you want to list. These recommendations add credibility and validation to your profile.

#8 Stay Informed: Keep an eye on LinkedIn’s updates and announcements regarding industry additions or changes. LinkedIn periodically updates its industry options, so the industry you want to list might become available in the future. Stay informed to ensure that your profile reflects the most accurate and relevant industry information.

By following these steps, you can effectively list an industry that is not currently available on LinkedIn, increasing your visibility and connecting with professionals in your desired field.

Industry for LinkedIn automation: How to use it in Linked Helper

Linked Helper is a powerful tool that can assist in automating various LinkedIn activities. It offers several features that can optimize your outreach and targeting efforts.

Segmenting Offers by Industry

Segmenting your offers by industry allows you to personalize your messages and content, increasing the relevance and effectiveness of your campaigns. With Linked Helper, you can filter LinkedIn profiles based on industry keywords, enabling you to create targeted lists of professionals within specific industries.

For example, if you’re promoting a software product for the healthcare industry, you can use Linked Helper to identify and reach out to professionals in healthcare, medical, or pharmaceutical fields. This targeted approach enhances your chances of connecting with the right audience and generating meaningful leads.

Networking with Industry Leaders

Linked Helper can also help you establish connections with industry leaders, which can be beneficial for career advancement and networking purposes.

If your goal is to land a dream job in a particular industry, Linked Helper allows you to systematically follow and invite industry leaders on LinkedIn. By connecting and engaging with professionals holding influential positions in your desired field, you can expand your network, gain valuable insights, and increase your chances of finding job opportunities or getting noticed by potential employers.

Automating Connection Requests and Messages

Linked Helper enables you to search for industry leaders based on specific criteria such as job title, company, or industry keywords. Once you’ve identified relevant profiles, you can automate the process of sending connection requests or personalized messages to these industry leaders.

By expressing your interest in their work and seeking potential opportunities to connect or collaborate, you enhance your visibility and establish meaningful connections within your industry of interest.

Utilizing Linked Helper’s automation capabilities can save you time and effort while maximizing your LinkedIn presence and engagement with industry professionals.

How to use industry categories for LinkedIn automation

The “industry” filter is available in a regular free LinkedIn account. It can be used during the search filtering stage. Learn all tips about proper filtering for campaigns.

Filtering through industries can help you gather more than 1,000 profiles for your campaign. This is a workaround for the limit of 1,000 search results imposed on free accounts when creating campaigns.

To learn how to create a campaign and collect all the contacts, you can refer to the guide provided at this link.

You can also watch a video tutorial for a step-by-step demonstration.

Once your campaign is created, follow these steps:

• Click on “Queue”.
• Click on “+Add”.
• Select “Search page”.

For example, if we search for “Product Manager” and apply the filter “Technology, Information and Internet,” we can gather a list of profiles and tag them after collecting.

However, by subscribing to the Sales Navigator plan and using Linked Helper to visit profiles, the {industry} variable becomes accessible.

In our example, there are 732 results in the search, which can easily be added to the Queue of a single campaign. Simply click on “Start collecting” to include them in your campaign.

You can refer to the following screenshots for visual guidance:

Once the profile collection is completed, you can segment this audience in another campaign by adding a tag. Follow these steps:

• Open the Queue.
• Select all the profiles.
• Click on the Tag icon.
• Assign a tag with the name corresponding to the industry.

By tagging the profiles, you can easily distinguish and target them based on their industry in this and future campaigns.

This helps you maintain a well-organized database of potential candidates for future job opportunities or talent acquisition efforts.

Then, we can modify the industry to “Retail” and collect a new list of profiles to tag them. This feature can be valuable for segmenting offers based on industries. As we can see, there are 407 relevant profiles in this category, which can be added to the Queue of a campaign. However, it wouldn’t have been possible to collect all of these profiles (732+407) at once due to the 1,000 limit in free LinkedIn.

Using the filter and tagging features in Linked Helper enables you to streamline your workflow, save time, and efficiently manage your LinkedIn connections and prospects.

Industry segments list in Recruiter

Explanation of industry segments list in LinkedIn Recruiter

When using LinkedIn Recruiter or Talent Insights, you can utilize the Industries filter to refine your search results. Members can select the industry that best matches their company or type of work from the provided options. Keep in mind that these options may evolve over time as LinkedIn continuously improves categories.

If you can’t find your desired industry in Recruiter, you can try using relevant keywords to enhance your search. The industries are organized hierarchically, and your search results will vary based on the hierarchy levels you select. It’s recommended to review the latest list of industries and choose the most suitable one for your needs. In some cases, you may need to select multiple industries and adjust your queries and reports due to changes from V1 to V2 industry codes.

For example:

In the context of the industry taxonomy used by LinkedIn, the terms “Level 1 (L1) label,” “Level 2 (L2) label,” and “Level 3 (L3) label” refer to different levels of categorization within the Entertainment Providers industry.

At Level 1, the broadest category is Entertainment Providers. This encompasses a wide range of businesses and organizations involved in providing entertainment services.

At Level 2, within the Entertainment Providers category, there are more specific subcategories. One of these subcategories is Performing Arts and Spectator Sports. This includes businesses and organizations involved in various forms of live performances and sports events that are meant for spectators.

At Level 3, within the Performing Arts and Spectator Sports subcategory, there are further subdivisions. Some examples include Circuses and Magic Shows, Dance Companies, and Theater Companies. These are specific types of performing arts organizations that specialize in circus performances, magic shows, dance productions, and theatrical productions respectively.

The hierarchy of L1, L2, and L3 labels helps to provide a structured classification system that allows for easier categorization and filtering of industry-specific information on LinkedIn.

For instance, let’s say we needed to locate specialists in the Financial Services industry, specifically in the Insurance subcategory. We applied these filters in our search and also tried using a keyword.

As a result, the search yielded profiles that matched the industry criteria.

In some profiles, the keyword we used was even highlighted in the text.

However, we later wanted to refine our search to focus exclusively on profiles in the Insurance Agent category. Unfortunately, we could only specify this parameter within the Job Titles field.

Consequently, we were able to see profiles that specifically possessed relevant experience as Insurance agents.

Ultimately, the industry cheat sheet from the Help Center article (link above) proved invaluable as it provided a comprehensive overview of the available categories and names within the database.

How to access and use the industry segments list in LinkedIn Recruiter

To access and utilize the industry segments list in LinkedIn Recruiter, you can follow these steps:

• Begin by conducting a search in Recruiter or creating a Talent Pool Report in Talent Insights.
• On the left-hand side of the page, locate the “Industries” section and click on the “Add” icon next to it.
• A text box will appear where you can enter the specific industry you want to filter by. Type in the industry name or relevant keywords.
• As you enter the industry, LinkedIn’s system will suggest matching options from the industry segments list. You can select the appropriate industry from the suggestions.

Additional tip: If you’re having difficulty narrowing down your search to your desired industry in Recruiter, you can try incorporating relevant keywords in your search query. This can help refine your results and increase the likelihood of finding candidates within your target industry.

By utilizing the industry filter and leveraging keywords effectively, you can enhance the precision and relevance of your search results in LinkedIn Recruiter, making it easier to identify potential candidates who align with your specific industry requirements.

LinkedIn industry codes

Greg Cooper, a prominent figure in mentoring small business owners and a climate activist, recently contacted the Director of Product Management at LinkedIn. In response, the director shared an list of industry codes that allows for a more structured and accurate search experience. Cooper suggested that this list be provided as a link on the industry code menu, and the director agreed to pass this valuable suggestion on to the development team.

Cooper encourages others to provide feedback on the new industry codes. Have you been able to find codes that closely align with your business and target audiences? If there are any codes that you believe are still missing, LinkedIn has expressed its willingness to consider adding new codes based on user demand. You may share your thoughts and experiences to contribute to the platform’s continuous improvement.

Link to the LinkedIn industry codes full list

You can find the most recent codes on the Microsoft website by following the provided link. The image below displays the primary industry categories. A detailed table that includes the Industry ID, Label, Hierarchy, and Description is available at the link above.

If you are unable to locate the specific industry you are searching for, consider using relevant keywords to enhance your search. Additionally, you can visit the LinkedIn Campaign Manager industry options for further guidance.

To request the inclusion of your industry in the LinkedIn list, you may submit a request via the LinkedIn Developer Support Portal.