Does your enterprise shine in diverse sectors, each deserving its own spotlight? To achieve this, craft a unified company page on LinkedIn to gain more leads. Then, for every distinct niche and even for events, establish a showcase page.
Each viewer of your main business page will be able to explore your added showcase pages in the Affiliated pages section.
By clicking on the organization’s profile, you can find showcases listed under affiliated pages.
Creating and deleting a page can be done by the creator of the main company page.
The relationship of a company’s LinkedIn profile to its showcase pages can be likened to a company’s main website and its individual landing pages for each activity or project. These LinkedIn sub-pages can be created immediately after adding the company profile to the social network.
As illustrated in the LinkedIn screenshot, the platform categorizes company pages into three types – company pages, their offshoots known as showcase pages, and a separate segment for educational institutions.
Being able to create different pages on LinkedIn helps you target a niche audience.
Let’s delve into the hospitality industry with an example. Imagine a company called “TravelPulse Hospitality” specializing in travel and tourism-related services across various sectors.
At first glance, the company page and showcase might seem similar, with similar layouts and sections. However, there are key differences between them.
But what’s the distinction between affiliated pages and showcases?
Affiliated LinkedIn Pages, created by LinkedIn Support, are connected as child pages to another LinkedIn page, representing a parent or subsidiary organization. On the other hand, showcase pages are extensions of LinkedIn pages that highlight specific aspects like brands, business units, or initiatives, and users can create them.
To learn more about affiliated pages, you can check the LinkedIn Help Center.
You can easily tell the difference visually by looking at the URL. Showcase Pages have “/showcase” in the URL, while Company Pages have “/company” in their URLs, even though they look similar in other ways.
A company can only have one main page on LinkedIn, which represents its identity.
Showcase pages offer the flexibility to create multiple pages within a single company profile, showcasing different aspects like products, business units, or campaigns. The maximum limit for showcase pages is 25 under one company.
Showcase pages serve various purposes like launching products, running campaigns, or highlighting business initiatives, targeting specific audiences interested in these areas.
In contrast, company pages are more general and focus on building brand awareness and sharing regular updates.
LinkedIn allocates 250 invitation credits for company pages to invite connections.
Showcase pages have a daily limit of 100 invitation credits, reflecting their targeted nature for specific content or offerings.
Go to the company page and find the “Create” button under the name.
You will find the button to create a showcase page directly on your organization’s profile at the top.
Choose “Create Showcase Page” from the menu.
Select the last row in the menu and be ready to fill in the profile data.
Next, you’ll need to fill out the form following the example in the picture. You need to select the organization page – either your personal one or one where you are an admin. You also need to specify the industry. You can find the full list of LinkedIn industries in our article.
In the data filling template you will find the same menu as in the organization page.
Additionally, you’ll need to create a unique URL. For more details, you can refer to the LinkedIn article.
After selecting to create the page, you will be directed to the showcase page for filling in the details.
You will receive 100 credits instead of 250 for invites to the showcase page.
On this page, you can invite up to 100 people from your contacts, unlike the company page.
If you find that you lack enough content for two pages or if a showcase page doesn’t prove effective over time, you may want to delete it. This can be done in the page settings.
Please note that the ability to remove a showcase page is restricted to either a super admin within your organization or the LinkedIn customer support team. Regular admins or users do not have the authority to delete showcase pages.
To proceed with deletion, navigate to the settings and select the option to deactivate the page.
Deleting a showcase page is available in the settings with a single button.
After this, LinkedIn will prompt you to agree to the deletion terms, which include the page not being indexed in LinkedIn search and the URL not being usable anymore.
Before final deletion of the showcase page, LinkedIn will let you review the consequences.
Adobe’s LinkedIn presence showcases a blend of affiliated pages and showcase pages, each tailored to specific segments within its offerings. For instance, there’s a dedicated showcase page for their Creative Cloud, spotlighting tools like Photoshop, Illustrator, and InDesign.
In addition, Adobe features a showcase page for users of digital documents. Moreover, they’ve crafted a distinct page to showcase their open-source tools that empower Content Credentials. This page plays a pivotal role in attracting professionals looking for solutions to authenticate content and establish provenance.
Adobe has created separate pages for each product to target its audience.
On the same principle, Huawei has also created showcase pages for each product and segment because most of these products’ audiences do not overlap.
Huawei uses showcase pages for each segment of its work.
If your company regularly hosts offline brand events, especially if they are recurring, consider creating a showcase page for each. These events could be exactly what your target audience is seeking!
Exchange4media uses showcase pages for its annual summit.
The showcase page in the example not only features information about the speakers but also offers details about the topics, agenda, networking opportunities, and key takeaways from the event. It serves as a comprehensive resource for attendees and potential participants.
Companies with a global footprint, such as Procter & Gamble, find value in creating showcase pages tailored to different regions. This segmentation allows for targeted communication, sharing localized events, and crafting marketing activities that resonate with specific market nuances.
Procter & Gamble uses showcase pages for local markets.
Reliance Industries Limited, a powerhouse in the polyester yarn and fiber sector, showcases its innovative spirit through “The Ultimate Pitch” contest page.
Reliance Industries Limited uses showcase pages to build community through contests.
The purpose of The Ultimate Pitch page is to showcase and promote a business challenge where participants from top B-Schools present innovative ideas through 3-minute videos.
The page highlights the opportunity for participants to gain exposure to industry leaders, win prizes including a visit to a major refinery, interact with Reliance’s leadership, receive mentorship, and potentially secure employment with Reliance Industries Limited. Overall, it aims to attract talent, inspire innovation, and provide valuable opportunities for participants in the business community.
If your product uses affiliate marketing, consider creating a dedicated page for affiliate programs, just like Fiverr has done. This special page can attract more partners from LinkedIn through targeted content.
Fiverr uses showcase pages to present affiliate program terms.
The page highlights Fiverr Business as a central hub for expert freelance collaborations, efficient project management, and powerful business expansion tools. The description clearly explains how to become an affiliate. As an affiliate, you can earn rewards by referring businesses to Fiverr, including a $100 CPA and a 10% revenue share.
When creating a LinkedIn showcase page, it’s crucial to utilize diverse semantic groups of keywords to expand your audience reach. These can be used in the page name, description, posts.
For example, if your business operates in multiple locations or serves specific regions, include location-based keywords to reach local audiences:
“New York-based marketing agency,” “Chicago financial services provider,” “London tech startup incubator.”
Sometimes, the theme of your additional page may differ from the main one in your organization. For example, a company may be involved in oil production but hosts an annual B2B marketing event. Therefore, for these posts, you’ll need new tags that are different from the ones used on the main business page. Check out our LinkedIn hashtag guide for more information.
When someone lands on your showcase page from the main one, they should clearly understand its purpose. This clarity is what motivates them to subscribe. Therefore, ensure that the title and description clearly convey the specifics.
For instance, the business page “Girls in Marketing” positions itself as “A learning platform and community for marketers.” However, the podcast page clearly outlines its specific mission – to help advance careers in digital marketing through expert interviews.
An example of how to reflect the showcase page’s mission in the headline.
You and everyone else can invite 250 contacts to the organization’s page.
The success of your showcase pages directly depends on the success of your main company page. Users often discover your showcase pages through the affiliated pages section on the main page.
You should put effort into developing the main page first. After that, you can present branches of your business to the audience and segment your business followers even better.
You can use the invitation to the company page feature in Linked Helper.
Links to comparison articles:
It’s important to remember that you and page admins can only invite those who are in your contacts. Therefore, it’s crucial to first expand your network of contacts.
You can try this funnel:
The question of whether LinkedIn showcase pages are worth it depends on what you want for your business. While it’s quick and simple to set up a showcase page, there are a few things to think about.
Firstly, ask yourself if you’re ready to share more exciting content across multiple showcase pages regularly. Consider if there’s a real need for a separate page and if you have a specific group of people who would love to see it. Also, think about whether it’s better to focus on one big page or spread your efforts across a few smaller ones.
Even though there’s a lot to consider, trying out a showcase page can be a great way to show off your business. Even if you start with just a few followers, the page can show people all the cool stuff your business does and get more attention. So, exploring a showcase page can help you see how it might make your LinkedIn profile even better!
The most technically advanced platform for LinkedIn automation with a focus on security, a wide range of features, and exceptional customer support. Trusted by over 10,000 businesses worldwide.
Updated: August 11, 2026
13 min read